Integrate Google Ads with Instagram to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
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Zapier makes it easy to integrate Google Ads with Instagram - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."
A trigger is the event that kicks off your automated workflow.

Setup an action from Instagram

An action is what takes place after the automation is triggered. For example, with Instagram, the action could be "API Request (Beta)."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to Instagram

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Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your Google Ads to Instagram integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Ads + Instagram integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Instagram

You can set up the integration using a third-party automation tool that supports triggers and actions for both platforms. You will need to authenticate your Google Ads and Instagram accounts, then choose a trigger event from one platform, such as 'New Campaign Launched' in Google Ads, and a corresponding action in Instagram, like 'Post a Story.' We provide detailed guides to help you through the setup process.

Some common triggers for Google Ads include 'New Campaign Created', 'Campaign Performance Update', and 'Keyword Performance Update'. These triggers can be used to automate certain actions in Instagram, like posting updates or media content.

Yes, by setting a trigger event such as 'New Ad Launched' in Google Ads, you can automate an action on Instagram, like creating a new post or story. This helps keep your audience updated across both platforms efficiently.

You need active accounts on both Google Ads and Instagram. Additionally, you may require admin permissions to allow access for third-party tools that facilitate integration. It’s also essential that the tool you use supports both platforms for seamless communication between them.

First, double-check that the correct trigger-action pair has been set up within our tool. Make sure both accounts are properly authenticated and permissions are granted. If issues persist, consult our troubleshooting guide or contact support.

While direct tracking might require individual platform insights (Google Analytics for ads and Instagram Insights for posts), our tool allows you to consolidate notifications of performance metrics as they update. You’ll still need to review detailed analytics separately on each platform.

If changes occur in either account settings that affect your integrations—such as password updates or permissions—you’ll need to re-authenticate these accounts within our tool settings. Keeping credentials updated is key for smooth operation.

Connect Google Ads and Instagram to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Google Ads and Instagram to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Scheduled
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Scheduled
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Instagram on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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    About Instagram
    Instagram is a social network which is a fast, beautiful and fun way to share your photos with friends and family.
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