Integrate Instagram with Salesforce to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Instagram with Salesforce - no code necessary. See how you can get setup in minutes.

Select a trigger from Instagram

A trigger is an event that starts your Zap and runs the workflow. For example, with Instagram, a trigger could be "New Media Posted in My Account."
A trigger is the event that kicks off your automated workflow.

Setup an action from Salesforce

An action is what takes place after the automation is triggered. For example, with Salesforce, the action could be "Add Contact to Campaign."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Instagram to Salesforce

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Instagram to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Instagram + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Instagram and Salesforce

To connect Instagram to Salesforce, we typically use a third-party automation platform like Zapier which allows you to create 'Zaps' that define triggers and actions. First, you'll need to authenticate your Instagram and Salesforce accounts on Zapier, then set up a Zap where an action in Instagram, such as a new follower or post, triggers an action in Salesforce, like updating a record.

Yes, you can create an automatic workflow using Zapier to generate a new contact in Salesforce whenever you receive a direct message on Instagram. You'll set this up by defining the receipt of an Instagram direct message as the trigger and the creation of a new contact in Salesforce as the action.

Absolutely! You can configure this process by creating a Zap that uses the event of receiving a comment on an Instagram post as a trigger. The subsequent action could automate updates to specific records within your Salesforce account.

You can transfer various data types including engagement metrics like likes and comments, follower data, and direct messages from your Instagram account into Salesforce. This is done by setting appropriate triggers for the type of interaction you're interested in capturing.

While some familiarity with both platforms helps, our interface is designed for users without technical expertise. Creating Zaps involves selecting apps (like Instagram and Salesforce), authenticating them, and setting up simple trigger-action relationships using our user-friendly dashboards.

The integration is secure as it adheres strictly to both platforms' security protocols. We ensure all interactions between apps via Zaps are conducted over HTTPS connections with encryption standards that protect your data integrity during transfers.

Yes, it's possible to manage multiple accounts. You can set up separate Zaps for each account's interactions so long as each account is authenticated separately within our system.

Connect Instagram and Salesforce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Instagram and Salesforce to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Instagram triggers, actions, and search
    New Media Posted in My Account

    Triggers when a photo or video is posted to your account.

    Trigger
    Scheduled
    Try It
  • Salesforce triggers, actions, and search
    New Case Attachment

    Triggers when a new Attachment is added to a case.

    Trigger
    Scheduled
    Try It
    • History Object
      Required
    Trigger
    Scheduled
    Try It
  • Salesforce triggers, actions, and search
    New Outbound Message

    Triggers when a new outbound message is received in Salesforce.

    Trigger
    Instant
    Try It
    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write
  • Salesforce triggers, actions, and search
    New Contact

    Triggers when a new Contact is created.

    Trigger
    Scheduled
    Try It
  • Salesforce triggers, actions, and search
    New Lead

    Triggers when a new Lead is created.

    Trigger
    Scheduled
    Try It
    • Salesforce Object
      Required
    Trigger
    Scheduled
    Try It

Learn how to automate Instagram on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

instagram logo
instagram logo
About Instagram
Instagram is a social network which is a fast, beautiful and fun way to share your photos with friends and family.
Learn moreHelp
Related categories
  • Facebook
  • Social Media Accounts
salesforce logo
salesforce logo
About Salesforce
Salesforce is a leading enterprise customer relationship manager (CRM) application.
Learn moreHelp
Related categories
  • CRM (Customer Relationship Management)
Similar apps
Zapier Interfaces integrationsZapier Interfaces integrations
  • Zapier Interfaces
  • App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

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