Connect ActiveCampaign and Google Ads to unlock the power of automation

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Quickly connect ActiveCampaign to Google Ads with a Zapier template.

Our most popular template

Save new contacts added to ActiveCampaign lists to Google Ads customer lists
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ActiveCampaign + Google Ads
Add ActiveCampaign contacts to a list to add them to Google Ads Customer Lists
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ActiveCampaign + Google Ads
Add contacts in ActiveCampaign for new leads from Google Ads
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Google Ads + ActiveCampaign
Add new or updated ActiveCampaign contacts to Google Ads customer list
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ActiveCampaign + Google Ads
Send Offline Conversion to Google Ads for New Contact Added to List in ActiveCampaign
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ActiveCampaign + Google Ads
Send Offline Conversion to Google Ads for New Deal Added or Updated in ActiveCampaign
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ActiveCampaign + Google Ads

Save new contacts added to ActiveCampaign lists to Google Ads customer lists

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ActiveCampaign + Google Ads

Add ActiveCampaign contacts to a list to add them to Google Ads Customer Lists

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ActiveCampaign + Google Ads

Add contacts in ActiveCampaign for new leads from Google Ads

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Google Ads + ActiveCampaign

Add new or updated ActiveCampaign contacts to Google Ads customer list

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ActiveCampaign + Google Ads

Send Offline Conversion to Google Ads for New Contact Added to List in ActiveCampaign

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ActiveCampaign + Google Ads

Send Offline Conversion to Google Ads for New Deal Added or Updated in ActiveCampaign

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ActiveCampaign + Google Ads

Send Offline Conversion to Google Ads for Tag Added or Removed From Contact in ActiveCampaign
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ActiveCampaign + Google Ads
Add new or updated ActiveCampaign contacts to Google Ads customer list with email
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ActiveCampaign + Google Ads

How Zapier works

Zapier makes it easy to integrate ActiveCampaign with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from ActiveCampaign

A trigger is an event that starts your Zap and runs the workflow. For example, with ActiveCampaign, a trigger could be "New or Updated Custom Object Record."

A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected ActiveCampaign to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your ActiveCampaign to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about ActiveCampaign + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Google Ads

How do I set up the integration between ActiveCampaign and Google Ads?

To set up the integration, you'll need to create a new Zap in Zapier where ActiveCampaign acts as the trigger and Google Ads as the action. You'll be prompted to sign into both accounts and select specific triggers, like updating contact details in ActiveCampaign, which will then prompt actions like modifying ads or updating audiences in Google Ads.

Can I connect multiple ActiveCampaign accounts to a single Google Ads account?

Yes, you can connect multiple ActiveCampaign accounts to a single Google Ads account within Zapier by creating individual Zaps for each pair of ActiveCampaign and Google Ads accounts. Each Zap can have its triggers and actions tailored for different sets of data or campaigns.

What types of triggers can start automations from ActiveCampaign to Google Ads?

Triggers from ActiveCampaign could include new contact creation, updating a contact's email address, or when a contact enters a specific automation. These actions can initiate processes in Google Ads, such as adjusting bid strategies or updating customer lists.

Is it possible to automate audience list updates in Google Ads using data from ActiveCampaign?

Yes, using automation workflows in ActiveCampaign as triggers, you can update your audience lists in Google Ads automatically. For instance, adding contacts who complete a certain campaign goal in ActiveCampaign directly into an audience list on Google Ads.

What should I do if there’s an error during the automation process between ActiveCampaign and Google Ads?

If there's an error during automation, check the task history within Zapier for any failure notifications. The logs will provide information on what may have gone wrong so you can adjust your trigger conditions or action settings accordingly.

How often does data sync between my integrated applications once set up?

Data sync frequency depends on your plan with us. Typically, polling occurs every 5-15 minutes for premium users to initiate actions based on your defined triggers from ActiveCampaign.

Are there any limitations when integrating these two applications through Zapier?

While our platform offers robust integration capabilities, you may face limitations regarding the number of tasks executed per month based on your subscription plan. Additionally, not all features of either application may be fully supported by available triggers or actions.

Connect ActiveCampaign and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Custom Object
  Required
- Trigger Events
  Required
Trigger
Instant
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- Task Type (Optional)
Trigger
Instant
Try It
New Automation Webhook
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Trigger
Instant
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- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It

- List
  Required
Trigger
Instant
Try It
New Deal Note
Triggers when a new deal note is created.
Trigger
Instant
Try It

New Deal Added or Updated
Triggers when a new deal is created or existing deal is updated.
Trigger
Instant
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- List
  Required
- Importer_note
Trigger
Instant
Try It
- List
  Required
- Skip Unsubscribe Events
- Importer_note
Trigger
Instant
Try It
- Name
  Required
- Website
- Owner
Action
Write
- Account ID
  Required
- Name
  Required
- Update Only
  Required
- Account Owner
- Website
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account
- Contact Email Address
Action
Write
- Automation
  Required
- Automation Run
  Required
- Contact ID
  Required
Action
Write
- Contact ID
  Required
- Account ID
  Required
- Job Title
Action
Write
- Contact ID
  Required
- Subscriber Email
  Required
- Action
  Required
- Existing Tags
- Tags
Action
Write
- Custom Object
  Required
- Record ID
- External ID
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account ID
- Contact Email Address
- Description
Action
Write
- Task ID
- Title
  Required
- Contact ID
  Required
- Note
  Required
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- Action
  Required
- List
  Required
- Contact ID
  Required
- Subscriber Email
  Required
Action
Write
- Request Method
  Required
- Request URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Request Body
Action
Write
- Account ID
  Required
- Email Address
- Phone Number
Action
Search
- Title
  Required
- Contact Email Address
Action
Search
- Deal Task Title
  Required
- Deal ID
  Required
Action
Search
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email Address
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

- Custom Object
  Required
Trigger
Instant
Try It
New or Updated Account
Triggers when a new account is added or an existing account's details are updated.
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- Task type
Trigger
Instant
Try It
New Deal Task
Triggers when a new deal task is created.
Trigger
Instant
Try It
- Importer_note
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- Event
  Required
- Tag
Trigger
Instant
Try It
- Account ID
  Required
- Name
  Required
- Website
Action
Write
- List
  Required
- Account ID
  Required
- Email Address
- First Name
- Last Name
- Full Name
- Phone Number
- Tags
- Organization Name
- Job Title
Action
Write
- Automation
  Required
- Subscriber Email
  Required
Action
Write
- Email Message
  Required
- List
  Required
- Name
  Required
Action
Write
- Account ID
  Required
- List ID
  Required
- Note
  Required
Action
Write
- Task ID
- Title
  Required
- Contact ID
  Required
- Note
  Required
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- Contact ID
  Required
- Deal ID
  Required
- Role
Action
Write
- Deal
  Required
- Note
  Required
Action
Write
- Account ID
  Required
- Title
  Required
- Value
  Required
- Currency
  Required
- Owner
- Pipeline
  Required
- Stage
  Required
- Account
- Contact Email Address
- Status
- Description
Action
Write
- Event Key
  Required
- Event Account ID
  Required
- Event Name
  Required
- Event Value
- Contact Email Address
Action
Write
- Name
  Required
Action
Search
- Contact Task Title
  Required
- Contact ID
  Required
Action
Search
- Title
  Required
- Email Address
Action
Search
- Email Address
Action
Search
- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
  Required
- Currency
  Required
Action
Write
- Request Method
  Required
- Request URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Request Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write

Learn how to automate ActiveCampaign on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

About ActiveCampaign

ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.

Help

Related categories

Marketing Automation

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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Help

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Connect ActiveCampaign to Google Ads on the world's largest no-code automation platform

Explore ActiveCampaign + Google Ads Integrations

webhook

Connect ActiveCampaign and Google Ads to unlock the power of automation

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

Set up your first integration

Save new contacts added to ActiveCampaign lists to Google Ads customer lists

Add ActiveCampaign contacts to a list to add them to Google Ads Customer Lists

Add contacts in ActiveCampaign for new leads from Google Ads

Add new or updated ActiveCampaign contacts to Google Ads customer list

Send Offline Conversion to Google Ads for New Contact Added to List in ActiveCampaign

Send Offline Conversion to Google Ads for New Deal Added or Updated in ActiveCampaign

Save new contacts added to ActiveCampaign lists to Google Ads customer lists

Add ActiveCampaign contacts to a list to add them to Google Ads Customer Lists

Add contacts in ActiveCampaign for new leads from Google Ads

Add new or updated ActiveCampaign contacts to Google Ads customer list

Send Offline Conversion to Google Ads for New Contact Added to List in ActiveCampaign

Send Offline Conversion to Google Ads for New Deal Added or Updated in ActiveCampaign

Send Offline Conversion to Google Ads for Tag Added or Removed From Contact in ActiveCampaign

Add new or updated ActiveCampaign contacts to Google Ads customer list with email

How Zapier works

Select a trigger from ActiveCampaign

Setup an action from Google Ads

That’s it! You just connected ActiveCampaign to Google Ads

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Make work flow with AI

Frequently Asked Questions about ActiveCampaign + Google Ads integrations

Connect ActiveCampaign and Google Ads to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Supported triggers and actions

Learn how to automate ActiveCampaign on the Zapier blog

5 popular ways to use Zapier's ActiveCampaign integration

How to add or update ActiveCampaign contacts for new WooCommerce orders

Learn how to automate Google Ads on the Zapier blog

Track offline conversions in Google Ads with Zapier

5 ways to automate Google Ads with Zapier

Connect ActiveCampaign to Google Ads on the world's largest no-code automation platform

Explore ActiveCampaign + Google Ads Integrations

Explore ActiveCampaign + Google Ads Integrations