Integrate ActiveCampaign with HubSpot to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

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How Zapier works

Zapier makes it easy to integrate ActiveCampaign with HubSpot - no code necessary. See how you can get setup in minutes.

Select a trigger from ActiveCampaign

A trigger is an event that starts your Zap and runs the workflow. For example, with ActiveCampaign, a trigger could be "New or Updated Custom Object Record."
A trigger is the event that kicks off your automated workflow.

Setup an action from HubSpot

An action is what takes place after the automation is triggered. For example, with HubSpot, the action could be "Add Contact to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected ActiveCampaign to HubSpot

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Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your ActiveCampaign to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about ActiveCampaign + HubSpot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and HubSpot

The integration between ActiveCampaign and HubSpot allows you to synchronize data between the two platforms. By setting up triggers in HubSpot, such as a form submission or contact property change, you can initiate actions in ActiveCampaign, like adding a subscriber to a list or triggering an automation.

You can use various triggers within HubSpot, including contact property changes, new form submissions, and email interaction tracking. These triggers can automate corresponding actions in ActiveCampaign such as updating contact information or targeting specific automations.

Data synchronization frequency relies on the specific setup of your workflow. Triggers from HubSpot are generally processed in real-time, so whenever a defined action occurs (like a contact update), it can be immediately reflected in ActiveCampaign.

Yes, you have the flexibility to customize which fields are mapped and synchronized between ActiveCampaign and HubSpot. This allows you to tailor the data flow according to your business needs.

Existing data will not be automatically transferred unless the initial sync option is enabled during setup. You may need to manually import or verify records in both systems if an initial alignment is required.

We provide options to manage duplicate contacts by using unique identifiers such as email addresses. During synchronization setup, rules can be applied to merge or override duplicate entries based on your preferences.

Yes, by leveraging activity-based triggers from HubSpot - like page visits or form completions - you can initiate automated marketing campaigns within ActiveCampaign even tailoring content according to user interactions captured by these triggers.

Connect ActiveCampaign and HubSpot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect ActiveCampaign and HubSpot to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Learn how to automate ActiveCampaign on the Zapier blog

Learn how to automate HubSpot on the Zapier blog

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About ActiveCampaign
ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.
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