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How Zapier works

Zapier makes it easy to integrate Airtable with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Airtable

A trigger is an event that starts your Zap and runs the workflow. For example, with Airtable, a trigger could be "New Record."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Airtable to Google Ads

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Airtable to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Airtable + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Airtable and Google Ads

How can I start integrating Airtable with Google Ads?

To begin integrating Airtable with Google Ads, you'll need to create an account on our platform if you haven't already. Once logged in, you can set up a new Zap and select triggers from Airtable such as 'New Record' or 'Updated Record' and actions like 'Add Campaign' or 'Update Campaign Status' in Google Ads.

Can I automatically sync Airtable records with Google Ads?

Yes, you can set up an automated workflow where any new or updated records in Airtable trigger specific actions in Google Ads. For example, when a record is created or updated in Airtable, you could automatically create a new ad group or update an existing ad's status in Google Ads.

What types of triggers can I use from Airtable for this integration?

You can use various triggers from Airtable such as 'New Record', 'Updated Record', and more. These triggers will initiate specific actions you've defined in your integration with Google Ads.

What actions are available in Google Ads when connecting it with Airtable?

With our integration, you can perform actions such as creating new campaigns, updating ad group criteria, adjusting budgets, and even pausing or starting ads based on changes happening within your Airtable records.

Is it possible to customize the fields that are transferred from Airtable to Google Ads?

Certainly! You have complete control over which fields from your Airtable database are mapped to specific attributes within Google Ads. During setup, you can select exactly what data you'd like transferred and how it should align with the attributes in Google Ads.

How do we ensure data security during the integration process?

We prioritize data security and employ strict encryption protocols to protect information being transferred between Airtable and Google Ads. Additionally, our platform adheres to industry standards for data protection ensuring that all transactions are secure.

Can I pause a campaign automatically if certain conditions are met in my Airtable data?

Yes, by setting specific conditions using our automation tools, campaigns can be paused automatically based on criteria defined within your Airtable dataset. For instance, if a lead's status changes or inventory levels reach a certain point.

Connect Airtable and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Base
      Required
    • Table
      Required
    • Limit to View
    • Include file contents?
    Trigger
    Scheduled
    Try It
    • Base
      Required
    • Table
      Required
    Action
    Write
    • Base
      Required
    • Table
      Required
    • Lookup Field
      Required
    • Secondary Lookup Field
    Action
    Write
    • Base
      Required
    • Table
      Required
    • Record
      Required
    Action
    Write
    • Base
      Required
    • Table
      Required
    • Help Text
    • Which timestamp field should this Zap use to check for updates?
      Required
    • Limit to View
    • Include file contents?
    Trigger
    Scheduled
    Try It
    • CacheCopy
    • Base
      Required
    • Table
      Required
    Action
    Write
    • Base
      Required
    • Table
      Required
    • Record
      Required
    Action
    Write
    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write

Learn how to automate Airtable on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About Airtable
Organize anything with Airtable, a modern database created for everyone. Airtable is a fast and flexible way to create tables to keep track of anything, from sales leads to vacation planning to inventory management.
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    About Google Ads
    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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