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Integrate Amazon Seller Central with Google Ads to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Zapier makes it easy to integrate Amazon Seller Central with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Amazon Seller Central

A trigger is an event that starts your Zap and runs the workflow. For example, with Amazon Seller Central, a trigger could be "New Order."

A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Amazon Seller Central to Google Ads

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Triggers and actions are the main components of every automated workflow.

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The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Amazon Seller Central to Google Ads with a Zapier template.

Our most popular template

Create reports in Google Ads from new Amazon Seller Central orders
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Details
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Amazon Seller Central + Google Ads
Add new Amazon Seller Central orders to Google Ads contact list
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Amazon Seller Central + Google Ads

Create reports in Google Ads from new Amazon Seller Central orders

Premium

Amazon Seller Central + Google Ads

Add new Amazon Seller Central orders to Google Ads contact list

Premium

Amazon Seller Central + Google Ads

Make work flow with AI

Level up your Amazon Seller Central to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about Amazon Seller Central + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Amazon Seller Central and Google Ads

What is needed to set up an integration between Amazon Seller Central and Google Ads?

To integrate Amazon Seller Central with Google Ads, you'll need active accounts on both platforms. In our platform, you can easily connect these accounts by selecting triggers such as 'New Order' from Amazon Seller Central or actions like 'Create Ad' in Google Ads.

How does the trigger-action mechanism work in this integration?

Our platform uses a trigger-action mechanism where a specified event in Amazon Seller Central, such as receiving a new customer review, can automatically prompt an action in Google Ads like updating an ad extension.

Can I customize which triggers activate responses in Google Ads?

Yes, the integration allows you to select specific triggers in Amazon Seller Central, such as new order fulfillment or inventory updates. Based on these triggers, you can configure corresponding actions in Google Ads, like adjusting budget allocations or pausing campaigns.

Is it possible to update existing Google Ads campaigns based on Amazon sales data?

Absolutely, by utilizing sales data from Amazon Seller Central as a trigger—like reaching a sales threshold—we enable automated adjustments to existing Google Ads campaigns. This ensures better alignment of your ad strategy with current sales performance.

What types of actions can be triggered in Google Ads through this integration?

Actions that can be triggered include creating new ads or ad groups based on product launches in Amazon Seller Central, modifying bid strategies due to changes in product demand, and pausing underperforming ads when inventory runs low.

Is it necessary to have coding skills to set up this integration?

No coding skills are required. We provide an intuitive interface where you can easily select and map out the desired triggers and actions between Amazon Seller Central and Google Ads without needing any programming knowledge.

How often does the data sync occur between the two platforms?

Data synchronization between Amazon Seller Central and Google Ads occurs automatically at intervals defined during setup. You can choose real-time syncing for immediate updates or scheduled syncing for periodic data exchange based on your needs.

Connect Amazon Seller Central and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Amazon Seller Central and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Order Status
Trigger
Scheduled
Try It
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write

- Status
  Required
Action
Write
- MainAccountId
  Required
Action
Search

- Name
  Required
Action
Search

- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write

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About Amazon Seller Central

Amazon Seller Central enables both individuals and businesses to sell their products and inventory on Amazon.com (US accounts only).

Related categories

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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