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How Zapier works

Zapier makes it easy to integrate Apollo with Customer.io - no code necessary. See how you can get setup in minutes.

Select a trigger from Apollo

A trigger is an event that starts your Zap and runs the workflow. For example, with Apollo, a trigger could be "Account Updated."
A trigger is the event that kicks off your automated workflow.

Setup an action from Customer.io

An action is what takes place after the automation is triggered. For example, with Customer.io, the action could be "Create or Update a Person."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Apollo to Customer.io

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Apollo to Customer.io integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Apollo + Customer.io integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Apollo and Customer.io

How do I set up an integration between Apollo and Customer.io?

To integrate Apollo with Customer.io, go to our integrations page within the Apollo app, select Customer.io from the list, and follow the prompts to connect your accounts. You will need API keys from both services, which can be generated within your account settings of each platform. Once connected, you can start configuring triggers and actions.

What triggers can I use with the Apollo and Customer.io integration?

Our integration supports a variety of triggers such as new contact creation in Apollo or changes in lead status. These events can automatically initiate actions in Customer.io like sending emails or updating customer profiles.

What actions are available after setting a trigger in Apollo for Customer.io?

When a trigger event occurs in Apollo, you can perform several actions in Customer.io such as adding contacts to specific segments, sending targeted email campaigns, or updating existing customer attributes.

Can I map custom fields between Apollo and Customer.io?

Yes, custom fields from Apollo can be mapped to corresponding fields in Customer.io. During the integration setup process, you will have the option to align these fields as needed for seamless data transfer.

How do I troubleshoot if my data isn't syncing as expected between Apollo and Customer.io?

First, verify that your API keys are still valid and that there are no connectivity issues. Check if there were recent changes to custom field mappings that might affect synchronization. We also recommend reviewing the logs for any errors or warnings that may provide more context on what might be wrong.

Is real-time data syncing possible with this integration?

Yes, our integration supports real-time syncing for several types of data like new lead entries or updates on existing client information to ensure that both platforms reflect current information without delay.

What should I do if I want to stop a specific action from being triggered during an ongoing campaign?

If you wish to halt a specific action during a campaign, navigate to your integrations settings within Apollo and update the rule set triggering those actions. You might need to disable certain trigger conditions or adjust how they are linked with actions in Customer.io.

Connect Apollo and Customer.io to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Apollo triggers, actions, and search
    Account Updated

    Triggers when an existing Account is updated.

    Trigger
    Instant
    Try It
  • Apollo triggers, actions, and search
    New Account

    Triggers when a new Account is created.

    Trigger
    Instant
    Try It
    • Name
      Required
    • Domain
    • Phone Number
    • Raw Address
    Action
    Write
    • Name
      Required
    • amount
      Required
    • Owner ID
    • Opportunity Stage Id
    • Closed Date
    Action
    Write
  • Apollo triggers, actions, and search
    Contact Updated

    Triggers when an existing Contact is updated.

    Trigger
    Instant
    Try It
  • Apollo triggers, actions, and search
    New Contact

    Trigger
    Instant
    Try It
    • First Name
      Required
    • Last Name
      Required
    • Organization Name
      Required
    • title
    • Email Address
      Required
    • Address
    • Website Url
    Action
    Write
    • Note
      Required
    • Contacts IDs
      Required
    • Priority
      Required
    • Type
      Required
    • Due Date
      Required
    • Assigned To
      Required
    Action
    Write

Learn how to automate Apollo on the Zapier blog

Learn how to automate Customer.io on the Zapier blog

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About Apollo
Apollo is a unified engagement platform that is the foundation for your entire end-to-end sales strategy. Teams get access to a database of over 200 million contacts, as well as a host of different engagement and analytics tools.
Related categories
  • Sales & CRM
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About Customer.io
With Customer.io you can send email, SMS, and push based on what people do or don't do in your app.
Learn more
Related categories
  • Email
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