Connect Apollo and Google Ads to unlock the power of automation
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Set up your first integration
Quickly connect Apollo to Google Ads with a Zapier template.
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How Zapier works
Zapier makes it easy to integrate Apollo with Google Ads - no code necessary. See how you can get setup in minutes.
Select a trigger from Apollo
Setup an action from Google Ads
That’s it! You just connected Apollo to Google Ads
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Frequently Asked Questions about Apollo + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Apollo and Google Ads
What is needed to set up the Apollo and Google Ads integration?
To set up the Apollo and Google Ads integration, you'll need active accounts on both platforms. In our system, you can create Zaps with triggers from Apollo, such as a new contact or lead being created, that then cause actions in Google Ads, like adding contacts to custom audiences.
Can I target specific audiences in Google Ads using data from Apollo?
Yes, our integration allows you to automatically add contacts from Apollo into specific audience segments in Google Ads based on triggers you define. For example, when a new lead is tagged in Apollo, they can automatically be added to a related audience list in Google Ads.
How do I ensure my data stays updated between Apollo and Google Ads?
Once your Zap is configured with appropriate triggers and actions, data will automatically sync. For example, any updates or new leads added to Apollo will prompt changes in your linked campaigns or audience lists within Google Ads.
Are there any limitations on the types of data that can be transferred from Apollo to Google Ads?
Currently, we support transferring contact information and lead details from Apollo to audience lists in Google Ads. Complex queries or proprietary data fields might require additional setup or API use.
What steps should I take if my Zap isn’t triggering correctly between Apollo and Google Ads?
First, verify that all connections are authenticated properly for both accounts. Check the Zap’s trigger settings in our platform to make sure they correspond correctly with actions needed in your Google Ad campaigns.
How often does data sync occur with this integration?
Data sync frequency depends on how often your triggers are activated within your Zaps. Typically, updates occur almost instantly once a defined action happens within your selected parameters on the Apollo side.
Is it possible to track conversions from Google Ads back into my lead management system at Apollo?
While direct conversion tracking back into Apollo isn't directly supported through our standard integration setup, you can use webhooks and additional Zaps to route specific conversion-related metrics back into your CRM analytics as needed.
Connect Apollo and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
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Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
