Maintain accurate and updated records with this efficient workflow that connects Mailchimp and Beacon. Anytime an unsubscription occurs in Mailchimp, it triggers a record update within Beacon, assuring that you're always equipped with the most recent data. By eliminating the need for manual alterations, this workflow frees up your time, enabling you to focus more on your audience. Simply set it up once and watch it streamline your record-keeping process.