If you are running an A/B test with multiple forms on this page, only map fields that are common to both forms to required fields in your action step

We will use a fake lead on the next step. You can't pull in actual leads because of Instapage security policies. All fields from your chosen page will be available with placeholder values and can be mapped in the Action step. [Check instructions for more details](https://help.instapage.com/hc/en-us/articles/360001720908-Integrating-with-Zapier).

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, optimize, and personalize landing pages at scale.

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Unbounce is a landing page platform that helps you convert more visitors into leads, sales, and customers. Unbounce Conversion Intelligence™ is AI powered-functionality that works with your marketing intuition to ensure the best campaign performance every time.

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Kit is an email marketing platform for professional bloggers. Easily create email sequences, tag subscribers, grow your list, and automate your email marketing.

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Leadpages lets you build beautiful, high-converting landing pages, sign-up forms, and other conversion assets.

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Instantly build dynamic interfaces that connect to Zaps and a data source (like Tables). Interfaces gives you a drag-and-drop way to build visual workflows for any business process, without writing code.

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Date & Time at which to lookup the on-call contact. Returns current on-call if this parameter is blank.

This is the ID of an incident you want to acknowledge.

This is the name, email or another identifier of a person who acknowledged the incident.

The ID of the incident on which you want to comment.

This is the name, email or another identifier of a person who commented on the incident.

More in-depth description for what is going on, including steps to reproduce the issue.

This is the email of a person who requested this incident.

The ID of the escalation policy with which you'd like to escalate this incident. Omit to use simple escalation.

Should we send a push notification to the on-call person?

How long should we wait for acknowledgement before we alert the whole team? *(in seconds)*
- use a negative number if you don't want to alert the team if the on-call person doesn't respond
- use `0` if you want to alert the whole team immediately

This is the ID of an incident you want to resolve.

Better Stack is a tool to provide reliable monitoring with voice calls and beautiful on-call scheduling. Configure everything in just 3 minutes, free plan included!

Better Stack

Easily manage incidents reported through Instapage forms with this efficient workflow. When a new form submission occurs in Instapage, an incident is immediately created in Better Stack, helping you quickly address and resolve issues. Keep your team informed and enhance your response time with this seamless automation.

Better Stack + Instapage

Create Better Stack incidents from new Instapage form submissions

Supported triggers and actions

Form Submission

On-Call Contact Changed

Add Incident Comment

Resolve Incident

Find On-Call Contact

New or Updated Incident

Acknowledge Incident

Create Incident

Find Incident

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