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Quickly connect Bitly to Mailchimp with a Zapier template.

Our most popular template

Create a new Bitlink each time you send a Mailchimp campaign
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Mailchimp + Bitly
Create Bitly bitlinks for new Mailchimp segment or tag subscribers
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Mailchimp + Bitly

Create a new Bitlink each time you send a Mailchimp campaign

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Mailchimp + Bitly

Create Bitly bitlinks for new Mailchimp segment or tag subscribers

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Mailchimp + Bitly

How Zapier works

Zapier makes it easy to integrate Bitly with Mailchimp - no code necessary. See how you can get setup in minutes.

Select a trigger from Bitly

A trigger is an event that starts your Zap and runs the workflow. For example, with Bitly, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from Mailchimp

An action is what takes place after the automation is triggered. For example, with Mailchimp, the action could be "Archive Subscriber."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Bitly to Mailchimp

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Bitly to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about Bitly + Mailchimp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Bitly and Mailchimp

How do I integrate Bitly with Mailchimp?

To integrate Bitly with Mailchimp, you can use our platform to set up automated workflows that connect the two applications. Our integration allows triggers in Mailchimp, such as new subscribers or campaigns, to initiate actions in Bitly, like creating shortened links or tracking clicks.

What are the key triggers available for this integration?

Key triggers for integrating Bitly and Mailchimp include events such as new subscribers added to a list, campaigns being sent, or specific email opens in Mailchimp. These triggers can lead to actions in Bitly like generating short URLs or gathering click statistics.

Can I track link clicks on my Mailchimp campaigns using Bitly?

Yes, by integrating Bitly with Mailchimp through our platform, you can track link clicks for shortened URLs within your campaigns. You can set up an automation where every click on your Bitly links is recorded and monitored.

Are there any limitations when using this integration?

There may be limitations based on the plan you are using on either Bitly or Mailchimp. For instance, the number of shortened links or data retention periods might vary. Make sure to review the terms of both services when integrating them via our platform.

How do I create a trigger based on a new subscriber in Mailchimp?

Create an automation within our platform where a new subscriber added in Mailchimp acts as a trigger. This can initiate various actions such as generating a welcome email campaign or creating a unique short URL related to their subscription.

Is it possible to automate link shortening for every new campaign I create in Mailchimp?

Yes, you can automate link shortening by setting up an action that responds every time a new campaign is created in Mailchimp. This ensures your links are automatically shortened by Bitly and ready for tracking.

What types of actions can be automated between these two platforms?

Actions that can be automated include creating short URLs in response to new campaigns or subscriber activities from Mailchimp. Additionally, gathering analytics data from Bitly based on those interactions is also possible through our integration tools.

Connect Bitly and Mailchimp to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Campaign
Triggers when a new campaign is created in your Bitly account (This trigger is only available for Bitly Enterprise users).
Trigger
Scheduled
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- Link
  Required
- Click Threshold
Trigger
Scheduled
Try It
- Group
- Url
  Required
- Title
  Required
Action
Write
- Group
- Url
  Required
- Title
  Required
Action
Search or write
- Audience
- Trigger each time a subscriber opens an email
Trigger
Scheduled
Try It

New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Scheduled
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It

- Audience
Trigger
Instant
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It
- Title
  Required
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Email Address
  Required
- Tag name
  Required
- Properties
Action
Write
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Audience
- Email Address
  Required
- Note
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Store
  Required
- Email Address
  Required
Action
Search
- Query
- Audience
Action
Search
- Audience
- Tag name
  Required
Action
Search or write

- Group
- Query
Trigger
Scheduled
Try It
- Link
  Required
- Click Threshold
Trigger
Scheduled
Try It
- Group
- Url
  Required
Action
Search
- Audience
- Status
Trigger
Scheduled
Try It
- Audience
- Link
  Required
- Track all links clicks
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
Try It
- Audience
- Segment or Tag
  Required
Trigger
Scheduled
Try It
- Audience
- Email Address
  Required
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Tag name
  Required
Action
Write
- Tag name
  Required
- Company
  Required
- Address1
  Required
- Address2
- City
  Required
- State
  Required
- Zip
  Required
- Country
  Required
- Phone
- Permission_reminder
  Required
- Email_type_option
  Required
- From_name
  Required
- From_email
  Required
- Subject
  Required
- Language
  Required
- Notify_on_subscribe
- Notify_on_unsubscribe
- Double_optin
- Marketing_permissions
- Use_archive_bar
Action
Write
- Audience
- Email Address
  Required
- Delete Contact
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Segment or Tag
  Required
- Email Address
  Required
Action
Write
- Query
Action
Search
- Audience
- Tag name
  Required
Action
Search
- Query
- Title
  Required
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Search or write
- Query
- Audience
- Audience
- Email Address
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Search or write

Learn how to automate Bitly on the Zapier blog

Learn how to automate Mailchimp on the Zapier blog

About Bitly

Bitly is a link management and shortener platform.

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