Integrate Bitrix24 CRM with Google Ads to automate your work
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Frequently Asked Questions about Bitrix24 CRM + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Bitrix24 CRM and Google Ads
How can I integrate Bitrix24 CRM with Google Ads?
You can integrate Bitrix24 CRM with Google Ads by using triggers such as a new deal creation in Bitrix24 and actions like sending lead data to Google Ads for targeted ad campaigns.
What triggers are available for the integration between Bitrix24 and Google Ads?
In the integration between Bitrix24 and Google Ads, you can use triggers like new lead entry in Bitrix24, update in a deal's status, or a specific tag being assigned to initiate actions in Google Ads.
Can I automatically create new leads in Bitrix24 from my Google Ads campaigns?
Yes, we can set up automated actions where forms filled out from your Google Ads campaigns will trigger lead creation in your Bitrix24 CRM system.
What happens if a lead is updated or deleted in Bitrix24? Will it reflect in Google Ads?
Updates or deletions of leads in Bitrix24 do not automatically reflect changes in Google Ads. The nature of the current integrations focuses more on data entry actions rather than data synchronization updates.
Is it possible to track ad ROI from within Bitrix24 CRM when integrated with Google Ads?
While direct ROI tracking from within Bitrix24 isn’t inherently part of the integration, you can utilize action items that send captured data back to your analytics platform where ROI is computed, then reference this alongside your CRM data.
Can I customize which fields are sent from Bitrix24 to Google Ads during integration?
Yes, during integration setup, we allow customization of field mapping, so you can specify exactly which fields from your deals or contacts should be pushed to your Google Ads account.
What kind of customer interactions can trigger actions between these two platforms?
Customer interactions such as form submissions, changes in contact status, or appointments booked within Bitrix24 can serve as triggers for sending targeted information to your associated Google Ad accounts.
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Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.