Integrate Bitrix24 CRM with Google Ads to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

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Zapier makes it easy to integrate Bitrix24 CRM with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Bitrix24 CRM

A trigger is an event that starts your Zap and runs the workflow. For example, with Bitrix24 CRM, a trigger could be "Company Trigger."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Bitrix24 CRM to Google Ads

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Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your Bitrix24 CRM to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Bitrix24 CRM + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Bitrix24 CRM and Google Ads

You can integrate Bitrix24 CRM with Google Ads by using triggers such as a new deal creation in Bitrix24 and actions like sending lead data to Google Ads for targeted ad campaigns.

In the integration between Bitrix24 and Google Ads, you can use triggers like new lead entry in Bitrix24, update in a deal's status, or a specific tag being assigned to initiate actions in Google Ads.

Yes, we can set up automated actions where forms filled out from your Google Ads campaigns will trigger lead creation in your Bitrix24 CRM system.

Updates or deletions of leads in Bitrix24 do not automatically reflect changes in Google Ads. The nature of the current integrations focuses more on data entry actions rather than data synchronization updates.

While direct ROI tracking from within Bitrix24 isn’t inherently part of the integration, you can utilize action items that send captured data back to your analytics platform where ROI is computed, then reference this alongside your CRM data.

Yes, during integration setup, we allow customization of field mapping, so you can specify exactly which fields from your deals or contacts should be pushed to your Google Ads account.

Customer interactions such as form submissions, changes in contact status, or appointments booked within Bitrix24 can serve as triggers for sending targeted information to your associated Google Ad accounts.

Connect Bitrix24 CRM and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Bitrix24 CRM and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

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    • Event
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    • Autoload fields
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    • Event
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    • Event
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    • Entity Type Id
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    • Autoload fields
    • Action
      Required
    Action
    Write

Learn how to automate Bitrix24 CRM on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About Bitrix24 CRM
Bitrix24 is a free CRM, project management and collaboration platform used by 10 million teams and available in 18 different languages.
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    About Google Ads
    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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