Connect CallRail and Google Ads to unlock the power of automation

  • No credit card required
  • Free forever for core features
  • 14-day trial for premium features and apps
Choose a Trigger
Start here
arrow pointing down
Start here
arrow pointing down
Choose an Action

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate CallRail with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from CallRail

A trigger is an event that starts your Zap and runs the workflow. For example, with CallRail, a trigger could be "Phone Call Completed."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected CallRail to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024
G2 Badge - Best Results - Winter 2024
G2 Badge - Most Implementable - Winter 2024
G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your CallRail to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about CallRail + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with CallRail and Google Ads

How do I integrate CallRail with Google Ads?

To integrate CallRail with Google Ads, navigate to the integration section within your CallRail account and select Google Ads from the list of options. You'll need to authorize access between your CallRail and Google Ads accounts by following the prompts. Once connected, you can set up specific triggers such as a call being received via a tracking number which can then be reflected in your Google Ads conversions.

What are the key triggers available when integrating CallRail with Google Ads?

When integrating CallRail with Google Ads, key triggers include receiving a call via a tracking number or form submission. These events can trigger actions such as logging a conversion in your Google Ads account, allowing for more accurate measurement of ad performance.

Can I track offline conversions from calls in my Google Ads account using this integration?

Yes, by integrating CallRail with Google Ads, offline conversions from calls tracked by CallRail can be automatically recorded as conversions in your Google Ads account. This process often involves configuring specific actions based on call attributes detected by CallRail.

Is it possible to connect multiple campaigns from Google Ads to different numbers on CallRail?

Yes, you can connect different campaigns from your Google Ads account to various numbers managed within CallRail. This setup allows you to have granular control over which campaign interactions result in tracked calls and subsequent data logging inside both platforms.

How does the integration affect reporting capabilities within both platforms?

Integrating allows call data captured by CallRail to appear directly in your Google Ads reports. This means that any actions triggered by calls, such as conversion recording or adjusting bids based on phone interactions, will seamlessly flow into your existing reporting structures.

Are there any specific setup requirements needed for this integration?

For successful integration between CallRail and Google Ads, ensure both accounts are properly configured and that you've allowed permissions for each platform to access relevant data. You may also need administrative privileges in both accounts during initial setup to configure settings like triggers and actions.

What troubleshooting steps should I take if the integration isn't working properly?

If the integration fails, start by ensuring that all permissions are granted between platforms and that API connections are active and valid. Check if all trigger settings align correctly with expected actions – like making sure calls logged by tracking numbers appear in conversions – and verify internet connectivity at times of attempted syncing.

Connect CallRail and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Learn how to automate CallRail on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

callrail logo
callrail logo
About CallRail
CallRail is an analytics platform designed for those who rely on quality calls and inbound leads to measure success.
Learn more
Related categories
  • Call Tracking
google-ads logo
google-ads logo
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Help
Related categories
  • Ads & Conversion
  • Google
Similar apps
Facebook Lead Ads integrationsFacebook Lead Ads integrations
  • Facebook Lead Ads
  • Ads & Conversion, Facebook
  • AdRoll
  • Ads & Conversion

    Connect CallRail to Google Ads on the world's largest no-code automation platform

    Google Logo Sign up with Google