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Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Clay with Paths by Zapier - no code necessary. See how you can get setup in minutes.

Select a trigger from Clay

A trigger is an event that starts your Zap and runs the workflow."
A trigger is the event that kicks off your automated workflow.

Setup an action from Paths by Zapier

An action is what takes place after the automation is triggered. For example, with Paths by Zapier, the action could be "Conditionally run...."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Clay to Paths by Zapier

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Clay to Paths by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
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Connect Clay and Paths by Zapier to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Skipped
    Action
    Write
  • Clay triggers, actions, and search
    Find Row in Table

    Find a row in a table.

    Action
    Search
  • Clay triggers, actions, and search
    Find User

    Finds a user in a Workspace by email, name, or id

    Action
    Search
    • Color
    • Emoji
    • Rules
      Required
    Action
    Filter
    • Skipped
    Action
    Write
  • Clay triggers, actions, and search
    Find Select Option ID for Table Field

    Finds a Select Option ID by its text value

    Action
    Search
  • Paths by Zapier triggers, actions, and search
    Conditionally run...

    Creates a new branch.

    Action
    Write

Learn how to automate Clay on the Zapier blog

Learn how to automate Paths by Zapier on the Zapier blog

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About Clay
Clay is a simple spreadsheet interface, yet powerful automation platform that allows you to build internal tooling and automations to streamline your marketing, sales, and recruiting.
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Related categories
  • Spreadsheets
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About Paths by Zapier
Conditional logic for your Zapier workflows. Paths let your apps take different actions based on conditions you choose.
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  • Developer Tools
  • Zapier

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