Integrate CRM Connector with Google Ads to automate your work

Start with Google for free

1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate CRM Connector with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from CRM Connector

A trigger is an event that starts your Zap and runs the workflow. For example, with CRM Connector, a trigger could be "New Broadcast."

A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected CRM Connector to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect CRM Connector to Google Ads with a Zapier template.

Our most popular template

Create or update CRM Connector contacts from new Google Ads lead form entries
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Google Ads + CRM Connector

Create or update CRM Connector contacts from new Google Ads lead form entries

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Google Ads + CRM Connector

Make work flow with AI

Level up your CRM Connector to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about CRM Connector + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with CRM Connector and Google Ads

How do I set up the integration between CRM Connector and Google Ads?

To set up the integration, navigate to our integrations page within your account dashboard. Select Google Ads and follow the on-screen instructions to authenticate your accounts. Once linked, you can start configuring triggers and actions as needed.

What triggers are available with this integration?

Available triggers include when a new contact is added in CRM Connector, a deal is updated, or a customer reaches a particular stage in the sales funnel. These triggers can activate specific actions in Google Ads.

Can I automate audience updating in Google Ads using CRM Connector data?

Yes, you can automate audience updates. By setting up an appropriate trigger, such as when a contact is tagged in CRM Connector, you can automatically update your Google Ads audiences accordingly.

How can I track conversions from my CRM through Google Ads?

You can track conversions by setting actions that log conversion events in Google Ads based on changes or updates that occur within your CRM system.

Are there predefined workflows for this integration?

We offer several predefined workflows that cover common use cases – like syncing new leads or updating customer statuses – which you can activate and customize according to your needs.

Is it possible to pass CRM Connector data directly into Google Ads campaigns?

Direct data passage isn't supported at this moment. However, using our scheduled reports as triggers, you can still manually update campaign details using insights from your CRM data.

Will changes made in Google Ads reflect back into my CRM system?

Currently, the integration supports one-way data flows from our system to Google Ads only. Changes in ad campaigns won't automatically reflect back into your CRM Connector.

Connect CRM Connector and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect CRM Connector and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Group
Trigger
Scheduled
Try It
- Group
Trigger
Scheduled
Try It
- Group
Trigger
Scheduled
Try It
- Group
- Search Contacts
- Contact
Trigger
Scheduled
Try It
- Group
Trigger
Scheduled
Try It

- Group
- Company Name
  Required
- Company Email
- Address
- City
- State
- Zip/Post Code
- Country
- Phone
- Website
- Parent Company
- Notes
Action
Write
- Contact Email
  Required
- Group
- Assigned To
  Required
- Activity Types
- Due Date/Time
- Completed Date/Time
  Required
- Notes
Action
Write

- Group
- Event Type
  Required
- Event Location
  Required
- Event Title
  Required
- Start Date/Time
  Required
- End Date/Time
  Required
- Public Event
  Required
- Automatic Email Reminders
  Required
- Event Fee
Action
Write
- Contact Email
  Required
- Title
- Managed By
  Required
- Quality
  Required
- Source
  Required
- Phase
  Required
- Value
- Chance to Win
  Required
- Close Date
  Required
Action
Write
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
  Required
Action
Write
- Name
  Required
- Description
  Required
- Message
  Required
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
  Required
Action
Write
- Status
  Required
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

- Group
Trigger
Scheduled
Try It
- Group
- Search Contacts
- Contact
- Activity Types
Trigger
Scheduled
Try It
- Group
- Search Contacts
- Contact
Trigger
Scheduled
Try It
- Group
- Search Contacts
- Contact
- Closed Opportunities Only
Trigger
Scheduled
Try It
- Contact Email
  Required
- Workflow
  Required
- First Activity Starting
- Assigned To
- Connected To
- Associated With
Action
Write
- Group
- Email
  Required
- Firstname
- Lastname
- Phone
- Mobile
- Fax
- Address 1
- Address 2
- City
- State
- Zip/Post Code
- Country
- Company
- Notes
- Title
- Gender
- Birthdate
- Website
- Hometown
- Height
- Weight
- Skills & Interests
- Bio
Action
Write
- Custom Object Definition
  Required
Action
Write
- Contact Email
  Required
- Group
- Sent Date
- Due Date
- Description
  Required
- Paid Date
- Payment Amount
- Send Invoice
- Send Invoice CC Recipients (separated by comma)
- Line Item Quantity
  Required
- Line Item SKU
- Line Item Description
  Required
- Line Item Unit Cost
  Required
- Line Item Event
Action
Write
- Group
- From Name
  Required
- From Email
  Required
- Subject
  Required
- Message
  Required
- Delivery Date/Time
  Required
Action
Write
- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
  Required
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
  Required
- Message
  Required
Action
Search or write

Learn how to automate CRM Connector on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

About CRM Connector

CRM Connector is a cloud based CRM and marketing automation platform offering robust automation and sales tools for small to medium sized businesses worldwide.

Related categories

CRM (Customer Relationship Management)

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Help

Related categories

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

Integrate CRM Connector with Google Ads to automate your work

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Select a trigger from CRM Connector

Setup an action from Google Ads

That’s it! You just connected CRM Connector to Google Ads

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Set up your first integration

Create or update CRM Connector contacts from new Google Ads lead form entries

Create or update CRM Connector contacts from new Google Ads lead form entries

Make work flow with AI

Frequently Asked Questions about CRM Connector + Google Ads integrations

Connect CRM Connector and Google Ads to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Connect CRM Connector and Google Ads to unlock the power of automation

Supported triggers and actions

Learn how to automate CRM Connector on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

Track offline conversions in Google Ads with Zapier

5 ways to automate Google Ads with Zapier

Connect CRM Connector to Google Ads on the world's largest no-code automation platform