Select the ad account this form belongs to

If you haven't created a form before, go to  [Tiktok Ads Manager](https://ads.tiktok.com/help/article?aid=10001626)  to create and publish a form first. If your test lead in the next step does not include custom form fields, try selecting a specific form in the field above.

TikTok's Lead Generation enables businesses of all sizes to create seamless interactions to reach prospects in order to convert them into potential customers.

TikTok Lead Generation

A unique identifier for the person. This is usually the user id generated when an account is created with your product or service. If such an id doesn't exist, set this to an email address, instead.

The person's email address. This field is optional, but recommended when creating a new person in your Customer.io account.

Add any attributes which would be useful. e.g. Name: John Doe.

The name of the anonymous event you want to track. Learn about anonymous events [here](https://customer.io/docs/anonymous-events/).

The unique id the event will be stored against. Learn more [here](https://customer.io/docs/anonymous-events/#api-anonymous-events).

Any related information you’d like to attach to this anonymous event.

Any related information you’d like to attach to this event.

With Customer.io you can send email, SMS, and push based on what people do or don't do in your app.

Customer.io

ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.

ActiveCampaign

Automate your ecommerce marketing at scale. Drip is your ecommerce marketing engine. Build personalized customer experiences, drive more revenue, and take your marketing strategy to the next level with Drip.

Drip

Kit is an email marketing platform for professional bloggers. Easily create email sequences, tag subscribers, grow your list, and automate your email marketing.

Brevo is the leading CRM suite designed to cultivate long-term customer relationships and help businesses grow.

Brevo

Instantly build dynamic interfaces that connect to Zaps and a data source (like Tables). Interfaces gives you a drag-and-drop way to build visual workflows for any business process, without writing code.

Zapier Interfaces

TikTok Lead Generation allows you to collect customer information from your ads on TikTok. This integration will let you capture and react to leads with Customer.io as soon as someone engages with your brand on TikTok.

Customer.io + TikTok Lead Generation

Send new leads from TikTok Lead Generation to a Customer.io workspace

Supported triggers and actions

New Lead

Create Anonymous Event

Create or Update a Person

Create Event

About Customer.io

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About TikTok Lead Generation

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