Handle your customer's concerns immediately by creating new conversations from customers in Help Scout from parsed emails. Set it up, and the email parser will extract information from the emails you forward to it, and create new conversations from customers in Help Scout. It's a simple way to pull data out of your hand-made forms on your website, and turn them into customer interaction. Zapier can list their original message to you as a Help Scout conversation, giving you a seamless way to go through your form and email contacts together.