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Integrate Email by Zapier with Google Ads to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Email by Zapier with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Email by Zapier

A trigger is an event that starts your Zap and runs the workflow. For example, with Email by Zapier, a trigger could be "New Inbound Email."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Email by Zapier to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Email by Zapier to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Email by Zapier + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Email by Zapier and Google Ads

What triggers are available when integrating Email by Zapier with Google Ads?

When you integrate Email by Zapier with Google Ads, you can set up triggers such as receiving a new email in your specified inbox. This can then prompt actions like creating a new campaign or modifying existing ad settings in your Google Ads account.

How do I set up an action to modify my Google Ads campaign upon receiving an email?

To set this up, first create a Zap with Email by Zapier as the trigger. After configuring the specific email criteria, select the action for Google Ads where you can choose to modify an existing campaign. Follow the guided steps to authorize and specify which part of your campaign you'd like to change.

Can I automatically pause a Google Ad with a specific email subject line?

Yes, you can set up a Zap where receiving an email with a specific subject line acts as the trigger. Then create an action in Google Ads through our platform to pause the particular ad or ads corresponding to that criteria.

Is it possible to automate keyword updates in Google Ads based on emails received?

Absolutely, after setting up Email by Zapier as your trigger for emails received with desired content, use our integration features to update keywords in your Google Ads campaigns accordingly.

Are there any limitations on using custom scripts with these integrations?

While our platform provides robust automation capabilities without needing custom scripts, users seeking more complex automation may face limitations since custom scripting isn't supported directly within Zapier integrations.

How often does Email by Zapier check for new emails when integrated with Google Ads?

Email by Zapier typically checks for new emails every 5 minutes. However, this frequency can vary depending on your plan and current system load.

What kind of data from an email can be used to influence Google Ads actions?

The integration allows various data points from your incoming emails—such as subject lines, sender's address, and body text—to serve as criteria in triggering specific actions within your Google Ads account.

Connect Email by Zapier and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Email by Zapier and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
Start here
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Start here
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Email Address
      Required
    Trigger
    Instant
    Try It
    • Free_test_limitation
    • To
      Required
    • Subject
      Required
    • Body (HTML or Plain)
      Required
    • Attachment
    • From_name
    • Reply_to
    • Cc
    • Bcc
    • Force Linebreaks?
    • Enable read receipts?
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Scheduled
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • Setup Directions
    Trigger
    Instant
    Try It
  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Scheduled
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write

Learn how to automate Email by Zapier on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About Email by Zapier
Send and receive email via a custom Zapier email address at "zapiermail.com". This is great for triggering off of emails and sending custom emails. (Max of 10 email sends per hour.) Have direct access to your own email servers? Check out our IMAP and SMTP services!
Learn moreHelp
Related categories
  • Email
  • Zapier
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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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Related categories
  • Ads & Conversion
  • Google
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