Emma Keap Max Classic Integration - Quick Connect

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Select a trigger from Emma

A trigger is an event that starts your Zap and runs the workflow. For example, with Emma, a trigger could be "Field Created."

A trigger is the event that kicks off your automated workflow.

Setup an action from Keap Max Classic

An action is what takes place after the automation is triggered. For example, with Keap Max Classic, the action could be "Create Company."

An action is the event that your automated workflow performs when triggered.

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Emma to Keap Max Classic integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Connect Emma and Keap Max Classic to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Field Created
Triggers when a new member field is created.
Trigger
Instant
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Field Updated
Triggers when a field is updated.
Trigger
Instant
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Group Deleted
Triggers when a group is deleted.
Trigger
Instant
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Mailing Finished
Triggers when a mailing is finished.
Trigger
Instant
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Member Added to Group
Triggers when a member is added to a group.
Trigger
Instant
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Member Removed From Group
Triggers when a member is removed from a group.
Trigger
Instant
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Member Updated
Triggers when a member is updated.
Trigger
Instant
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Mailing Forwarded
Triggers when a mailing is forwarded.
Trigger
Instant
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Mailing Shared
Triggers when a member shares a mailing.
Trigger
Instant
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Member Unsubscribed
Triggers when a subscriber opts-out.
Trigger
Instant
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- Member Id
  Required
- Status
- Mailing Id
  Required
- Source Member ID
  Required
- Created At
  Required
- Updated At
- Source
  Required
- Cancelled Reason
- Subtotal
  Required
- Shipping Cost
  Required
- Tax
  Required
- Total Cost
  Required
- Source Order ID
  Required
- Product IDs
  Required
- Product Prices
  Required
- Product Quantities
  Required
Action
Write
- From Group ID
  Required
- To Group ID
  Required
- Member Status ID
  Required
Action
Write
- Shortcut Name
  Required
- Display name
  Required
- Widget Type
  Required
- Options
- Column Order
  Required
- Field Type
Action
Write
- Critera
  Required
- Name
  Required
Action
Write
- Group Name
  Required
Action
Write
- Email
  Required
Action
Write
- Member Id
  Required
- Group ID
  Required
Action
Write
- Email
  Required
- Phone Number
- Group ID
  Required
- Field Change Autoresponders
- Subscriber Consent Tracking
Action
Write
- Member Id
  Required
- Order ID
  Required
- Status
- Updated At
- Cancelled Reason
- Cancelled At
- Subtotal
  Required
- Shipping Cost
  Required
- Tax
  Required
- Total Cost
  Required
Action
Write
- Group ID
  Required
Action
Search
- Member Id
  Required
Action
Search
- Product ID
  Required
Action
Search
- Count
- Start
- End
- Sort Column
- Sort Order
- Source
  Required
- Source Product ID
- SKU
- Name
  Required
- Price
  Required
- Product URL
- Image URL
- Categories
Action
Search
- Member Id
  Required
- Email
  Required
- Phone Number
- Group ID
  Required
- Field Change Autoresponders
- Subscriber Consent Tracking
- Signup Form ID
Action
Search or write
New Action Sequence
Triggers when a new action sequence is added.
Trigger
Scheduled
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New Company
Triggers when you add a new company.
Trigger
Scheduled
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New Contact Action
Triggers when you add a new action for a contact (task, note, or appointment).
Trigger
Scheduled
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Credit Card Charge
Triggers when a credit card charge is processed from Infusionsoft through a merchant account.
Trigger
Scheduled
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New Invoice
Triggers when you add a new invoice.
Trigger
Scheduled
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New Invoice
Triggers when you add a new invoice (with line item support).
Trigger
Scheduled
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New Product
Triggers when you add a new product.
Trigger
Scheduled
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- Product
  Required
- Subscription Plan
  Required
Trigger
Scheduled
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New Tag
Triggers when you add a new tag.
Trigger
Scheduled
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- Email
- Action Set/Sequence
- How to check for duplicates
- Opt-in
- FirstName
- LastName
- Tag Names
- JobTitle
- Company
  Required
- Lead Source
- Person Type
- Person Notes
- StreetAddress1
- StreetAddress2
- City
- State
- PostalCode
- Billing Address Zip Extension
- Billing Address Country
- Billing Address Type
- Shipping Address Street (Line 1)
- Shipping Address Street (Line 2)
- Shipping Address City
- Shipping Address State
- Shipping Address Zip Code
- Shipping Address Zip Extension
- Shipping Address Country
- Shipping Address Type
- Optional Address Street (Line 1)
- Optional Address Street (Line 2)
- Optional Address City
- Optional Address State
- Optional Address Zip Code
- Optional Address Zip Extension
- Optional Address Country
- Optional Address Type
- Phone1
- Phone1Ext
- Phone1Type
- Phone2
- Phone2Ext
- Phone2Type
- Phone3
- Phone3Ext
- Phone3Type
- Fax1
- Fax1Type
- Fax2
- Fax2Type
- Suffix
- Title
- Username
- EmailAddress2
- Website
- Facebook
- LinkedIn
- Twitter
- Birthday
- Anniversary
Action
Write
- Contacts
- From Address
- To Address
- CC Addresses
- BCC Addresses
- Content Type
- Subject
- HTML Body
- Text Body
Action
Write
- Contact
  Required
- Product
- Subscription Plan
- Promo Code
- Lead Affiliate
  Required
- Sale Affiliate
  Required
Action
Write
- Contact
  Required
- Email
- Action Set/Sequence
- Opt-in
- FirstName
- LastName
- Tag Names
- JobTitle
- Company
  Required
- Lead Source
- Person Type
- Person Notes
- StreetAddress1
- StreetAddress2
- City
- State
- PostalCode
- Billing Address Zip Extension
- Billing Address Country
- Billing Address Type
- Shipping Address Street (Line 1)
- Shipping Address Street (Line 2)
- Shipping Address City
- Shipping Address State
- Shipping Address Zip Code
- Shipping Address Zip Extension
- Shipping Address Country
- Shipping Address Type
- Optional Address Street (Line 1)
- Optional Address Street (Line 2)
- Optional Address City
- Optional Address State
- Optional Address Zip Code
- Optional Address Zip Extension
- Optional Address Country
- Optional Address Type
- Phone1
- Phone1Ext
- Phone1Type
- Phone2
- Phone2Ext
- Phone2Type
- Phone3
- Phone3Ext
- Phone3Type
- Fax1
- Fax1Type
- Fax2
- Fax2Type
- Suffix
- Title
- Username
- EmailAddress2
- Website
- Facebook
- LinkedIn
- Twitter
- Birthday
- Anniversary
Action
Write
- Contact
  Required
- Description
- Invoice Total
- Total Due
- Total Paid
Action
Search

Field Deleted
Triggers when a field is deleted.
Trigger
Instant
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Group Created
Triggers when a new member group is created.
Trigger
Instant
Try It
Group Updated
Triggers when a group is updated.
Trigger
Instant
Try It
New Member Added
Triggers when a new member is added to your audience.
Trigger
Instant
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Member Deleted
Triggers when a member is deleted.
Trigger
Instant
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Member Status Updated
Triggers when a member's status is updated.
Trigger
Instant
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Mailing Clicked
Triggers when a mailing is clicked.
Trigger
Instant
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Mailing Opened
Triggers when a mailing is opened.
Trigger
Instant
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Mailing Share Clicked
Triggers when a member shares a link to a mailing and someone clicks on it.
Trigger
Instant
Try It
- Mailing Id
  Required
- Member Id
  Required
Trigger
Scheduled
Try It
- Member Id
  Required
- Group ID
  Required
Action
Write
- Email
  Required
- Event Name
  Required
- Data
  Required
Action
Write
- Source
  Required
- Source Product ID
- Product Name
- Source Variant IDs
- Variant Names
- Variant SKUs
- Variant Prices
- Variant Product URL
- Variant Image URL
- Categories
- Deleted At
Action
Write
- Mailing Id
  Required
- Member Id
  Required
- Recipient Emails
- Heads Up Emails
Action
Write
- Email
  Required
- Phone Number
- Group ID
  Required
- Field Change Autoresponders
- Subscriber Consent Tracking
- Signup Form ID
Action
Write
- Member Id
  Required
- Group ID
  Required
Action
Write
- Group Name
  Required
- Group ID
  Required
Action
Write
- Member Id
  Required
Action
Write
- Member Id
  Required
Action
Search
- Mailing Id
  Required
Action
Search
- Mailing Id
  Required
Action
Search
- Mailing Id
  Required
Action
Search
- Email
  Required
Action
Search
- Email
  Required
- Phone Number
- Group ID
  Required
- Field Change Autoresponders
- Subscriber Consent Tracking
- Signup Form ID
Action
Search or write
New Affiliate
Triggers when you add a new affiliate.
Trigger
Scheduled
Try It
New Contact
Triggers when you add a new contact.
Trigger
Scheduled
Try It
- Tag Name
  Required
Trigger
Instant
Try It
New Expense
Triggers when you add a new expense for an opportunity or leadsource.
Trigger
Scheduled
Try It
New Opportunity
Triggers when you add a new opportunity.
Trigger
Scheduled
Try It
New Payment
Triggers when you add a new payment of any type (Cash, Refund, check, PayPal, etc.).
Trigger
Scheduled
Try It
- Product
  Required
- Subscription Plan
  Required
Trigger
Scheduled
Try It
New Subscription Plan
Triggers when you add a new subscription plan.
Trigger
Scheduled
Try It
- Company
  Required
- Phone1
- Phone1Ext
- Email
- Fax1
- StreetAddress1
- StreetAddress2
- City
- State
- PostalCode
- Website
Action
Write
- Email
- Tag Names
Action
Write
- Contact
  Required
- Title
  Required
- Description
- Created By
Action
Write
- ProductName
  Required
- ProductPrice
- Description
- SKU
Action
Write
- Search Field
  Required
- Search Value
  Required
Action
Search
- Search Field
  Required
- Search Value
  Required
- Email
- Action Set/Sequence
- How to check for duplicates
- Opt-in
- FirstName
- LastName
- Tag Names
- JobTitle
- Company
  Required
- Lead Source
- Person Type
- Person Notes
- StreetAddress1
- StreetAddress2
- City
- State
- PostalCode
- Billing Address Zip Extension
- Billing Address Country
- Billing Address Type
- Shipping Address Street (Line 1)
- Shipping Address Street (Line 2)
- Shipping Address City
- Shipping Address State
- Shipping Address Zip Code
- Shipping Address Zip Extension
- Shipping Address Country
- Shipping Address Type
- Optional Address Street (Line 1)
- Optional Address Street (Line 2)
- Optional Address City
- Optional Address State
- Optional Address Zip Code
- Optional Address Zip Extension
- Optional Address Country
- Optional Address Type
- Phone1
- Phone1Ext
- Phone1Type
- Phone2
- Phone2Ext
- Phone2Type
- Phone3
- Phone3Ext
- Phone3Type
- Fax1
- Fax1Type
- Fax2
- Fax2Type
- Suffix
- Title
- Username
- EmailAddress2
- Website
- Facebook
- LinkedIn
- Twitter
- Birthday
- Anniversary
Action
Search or write

Learn how to automate Emma on the Zapier blog

Learn how to automate Keap Max Classic on the Zapier blog

About Emma

Grow your business with smart, stylish email marketing campaigns.

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About Keap Max Classic

Keap Max Classic is all-in-one marketing and sales automation software for small businesses. It effortlessly combines CRM, email marketing and e-commerce.

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