Facebook Conversions + Landbot

Send lead events in Facebook Conversions when blocks are activated in Landbot

Effortlessly capture and track leads from your Landbot conversations with this seamless workflow. When a user activates a specific block in the Landbot app, this automation sends a Lead Event to the Facebook Conversions app, helping you efficiently monitor and analyze conversion data. Simplify your lead management process and improve your marketing strategy with this easy-to-use integration.

When this happens...
Zapier Block Activated
Triggers when a visitor reaches the "Zapier Integration" Block within a Landbot.
TriggerInstant
automatically do this!
Send Lead Event
Publish lead events to Conversions API
ActionWrite

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Supported triggers and actions

What does this mean?

- BotRequired
- Blocks
Trigger
Instant
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Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

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