Facebook Custom Audiences + Marketo

Add new Marketo leads to Facebook Custom Audiences for personalized targeting

Quickly expand your marketing reach with this efficient workflow. When a new lead is added in Marketo, it will create a custom audience in Facebook Custom Audiences, ensuring that your targeted advertising campaigns are consistently updated with fresh prospects. Stay on top of your marketing game and give new leads the attention they deserve with this seamless automation.

Quickly expand your marketing reach with this efficient workflow. When a new lead is added in Marketo, it will create a custom audience in Facebook Custom Audiences, ensuring that your targeted advertising campaigns are consistently updated with fresh prospects. Stay on top of your marketing game and give new leads the attention they deserve with this seamless automation.

  1. When this happens...
    MarketoMarketo
    New Lead

    Triggers when a new lead is created.

    TriggerScheduled
  2. automatically do this!
    Facebook Custom AudiencesFacebook Custom Audiences
    Create Custom Audience

    Triggers when a new custom audience is created.

    ActionWrite
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Supported triggers and actions

What does this mean?
    • List

    • Additional Fields

    Trigger
    Scheduled
    Try It
    • Zap Id

    • Program ContextRequired

    • Campaign ContextRequired

    • Program ContextRequired

    • Program Member ContextRequired

    Trigger
    Instant
    Try It
    • ListRequired

    • LeadRequired

    Action
    Write
    • HTTP MethodRequired

    • URLRequired

    • Query String Parameters

    • Headers

    • Additional Request Headers

    • Body

    Action
    Write
facebook-custom-audiences logo
facebook-custom-audiences logo

About Facebook Custom Audiences

Facebook Custom Audiences makes signing up for business information easy for people and more valuable for businesses.
Learn more

Related categories

  • Ads & Conversion
  • Facebook
marketo logo
marketo logo

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.
Learn more

Related categories

  • Marketing Automation

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