Facebook Custom Audiences + Shopify

Add emails to Facebook Custom Audiences from new abandoned carts in Shopify

This automation assists e-commerce businesses in transforming lost sales into potential leads. When a new abandoned cart occurs in Shopify, it immediately adds the shopper's email to a targeted audience on Facebook Custom Audiences. This streamlined process aids in recapturing potential customers more effectively, emphasizing efficient marketing strategies for your online store.

This automation assists e-commerce businesses in transforming lost sales into potential leads. When a new abandoned cart occurs in Shopify, it immediately adds the shopper's email to a targeted audience on Facebook Custom Audiences. This streamlined process aids in recapturing potential customers more effectively, emphasizing efficient marketing strategies for your online store.

  1. When this happens...
    ShopifyShopify
    New Abandoned Cart

    Triggers whenever a cart is "abandoned" (only open carts) (with line item support).

    TriggerScheduled
  2. automatically do this!
    Facebook Custom AudiencesFacebook Custom Audiences
    Add Email to Custom Audience

    Adds an email address to an existing custom audience.

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Shopify triggers, actions, and search

    New Blog

    Triggers when a new blog is added to your Shopify store.

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Customer

    Triggers when a new customer is added to your Shopify account.

    Trigger
    Scheduled
    Try It
    • Risk Level

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Cancelled Order

    Triggers whenever an order is cancelled (with line item support).

    Trigger
    Instant
    Try It
    • BlogRequired

    • Blog Entry Status

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    Customer Account Enabled

    Triggers when a customer account is enabled.

    Trigger
    Instant
    Try It
    • Abandoned Cart Age (Hours)Required

    Trigger
    Scheduled
    Try It
  • Shopify triggers, actions, and search

    New Draft Order

    Triggers when a new draft order is created

    Trigger
    Instant
    Try It
facebook-custom-audiences logo
facebook-custom-audiences logo

About Facebook Custom Audiences

Facebook Custom Audiences makes signing up for business information easy for people and more valuable for businesses.
Learn more

Related categories

  • Ads & Conversion
  • Facebook
shopify logo
shopify logo

About Shopify

Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.
Learn more

Related categories

  • eCommerce