Connect Facebook Lead Ads and Keap to unlock the power of automation

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Quickly connect Facebook Lead Ads to Keap with a Zapier template.

Our most popular template

Create or update Keap contacts from new Facebook Lead Ads leads
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Facebook Lead Ads + Keap
Tag new leads from Facebook Lead Ads as contacts in Keap
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Facebook Lead Ads + Keap
Create or update Keap contacts from new Facebook Lead Ads leads
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Facebook Lead Ads + Keap
Manage new Facebook Lead Ads leads by creating or updating contacts in Keap
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Facebook Lead Ads + Keap
Create tasks in Keap for new Facebook Lead Ads leads
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Facebook Lead Ads + Keap
Manage new Facebook Lead Ads leads by creating or updating contacts in Keap
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Facebook Lead Ads + Keap

Create or update Keap contacts from new Facebook Lead Ads leads

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Facebook Lead Ads + Keap

Tag new leads from Facebook Lead Ads as contacts in Keap

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Facebook Lead Ads + Keap

Create or update Keap contacts from new Facebook Lead Ads leads

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Facebook Lead Ads + Keap

Manage new Facebook Lead Ads leads by creating or updating contacts in Keap

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Facebook Lead Ads + Keap

Create tasks in Keap for new Facebook Lead Ads leads

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Facebook Lead Ads + Keap

Manage new Facebook Lead Ads leads by creating or updating contacts in Keap

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Facebook Lead Ads + Keap

Tag new Facebook Lead Ads leads as contacts in Keap
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Facebook Lead Ads + Keap
Create or update Keap contacts from new Facebook Lead Ads leads
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Facebook Lead Ads + Keap

How Zapier works

Zapier makes it easy to integrate Facebook Lead Ads with Keap - no code necessary. See how you can get setup in minutes.

Select a trigger from Facebook Lead Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Facebook Lead Ads, a trigger could be "New Lead."

A trigger is the event that kicks off your automated workflow.

Setup an action from Keap

An action is what takes place after the automation is triggered. For example, with Keap, the action could be "Create Product."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Facebook Lead Ads to Keap

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Facebook Lead Ads to Keap integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about Facebook Lead Ads + Keap integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Keap

How do I connect Facebook Lead Ads to Keap using Zapier?

To connect Facebook Lead Ads to Keap, you'll need access to both accounts and a Zapier account. First, create a new Zap and choose Facebook Lead Ads as your trigger app. Set up the trigger by selecting the specific lead form you want to use. Next, choose Keap as your action app and set up the action you want, like creating or updating a contact. Sign in to all necessary accounts when prompted, and allow permissions for Zapier to access them.

What triggers are available for Facebook Lead Ads in Zapier?

In Zapier, the primary trigger available for Facebook Lead Ads is the 'New Lead' trigger. This trigger fires every time someone fills out one of your specified lead forms on Facebook, allowing you to automatically initiate actions within Keap or other apps connected through Zapier.

Can I use existing lists in Keap when importing leads from Facebook?

Yes, during the setup of your Zap, when you choose your action app as Keap, you can select an existing list within Keap where you wish new leads from your Facebook ad campaign to be added. This involves mapping the appropriate fields from your lead form responses into your chosen list so that all relevant information is correctly captured.

What happens if a lead’s information changes on Facebook after it has been sent to Keap?

If a lead’s information gets updated on Facebook after it's already been transferred to Keap through our integration with Zapier, this change will not be automatically reflected in Keap unless you've set up additional Zaps or workflows that handle updates separately.

How do I handle duplicate leads when sending data from Facebook Lead Ads to Keap?

You can manage duplicate leads by setting up filters within your Zaps or using Keap's built-in deduplication features. Within the Zap setup process, specify conditions under which data should not be sent if it matches existing entries in your system.

Is it possible to segment incoming leads based on their answers in my lead form?

Yes, during the creation of your Zap between Facebook Lead Ads and Keap, you can use conditional logic within Zapier to segment leads based on their responses. By setting specific filters or paths related to various answers provided by leads in their forms, different actions can be triggered accordingly in Keap.

Are there any limitations when integrating Facebook Lead Ads with Keap via Zapier?

While integrating through our platform provides flexibility and automation, there are some limitations such as API call limits which might restrict data volume transfers at peak times. Also note that some custom fields or specific extensions might require additional configuration workarounds within both apps.

Connect Facebook Lead Ads and Keap to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Page
  Required
- Form
- FBLA_copy
Trigger
Instant
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New Affiliate
For Ulimate users, triggers when a new affiliate is added.
Trigger
Scheduled
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- Appointment events this trigger will listen to:
  Required
Trigger
Instant
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- Appointment events this trigger will listen to:
  Required
Trigger
Instant
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- Appointment events this trigger will listen to:
  Required
- Random
  Required
Trigger
Instant
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- Appointment events this trigger will listen to:
  Required
Trigger
Instant
Try It
- Appointment events this trigger will listen to:
  Required
- Tag (for use with "Tag Applied to Contact" event only)
Trigger
Instant
Try It

New Credit Card Charge - Merchant Only
Triggers when a new credit card charge is made. (Merchant Only).
Trigger
Instant
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New Manual Payment – (Cash, Check)
Triggers when a New Manual Payment is added. (Cash or Check).
Trigger
Instant
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- Tag (for use with "Tag Applied to Contact" event only)
Trigger
Instant
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Updated Contact
Triggers when an existing contact is updated.
Trigger
Instant
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- Product Name
  Required
- Active
- Product Description
- Product Price
- Product Short Description
- SKU
- Subscription Only
Action
Write
- Contact ID
  Required
- Lead Affiliate Id
- Order Date
  Required
- Product Id
  Required
- Product Quantity
  Required
- Price Override
- Order Title
  Required
- Order Type
  Required
- Promo Codes
- Sales Affiliate Id
- Company
- Country Code (e.g., USA)
- First Name
- Is Invoice to Company
- Last Name
- Address Line 1
- Address Line 2
- Locality
- Middle Name
- Phone
- Region (e.g., "US-CA")
- Zip Code
- Zip Four
Action
Write
- Contact ID
  Required
- Due Date
  Required
- Title
- User Id
- Description
Action
Write
- Contact
  Required
- Tags
  Required
Action
Write
- Contact
  Required
- Tags
  Required
Action
Write
- Check for Duplicates Using
  Required
- Email Address 1
- Opt-In
- Last Name
- First Name
- Tag IDs
- Anniversary Date (format: YYYY-MM-DD)
- Birth Date (format: YYYY-MM-DD)
- Company
- Company ID
  Required
- Contact Type
- Job Title
- Lead Source ID
- Middle Name
- Origin IP Address
- Owner ID
- Preferred Locale
- Preferred Name
- Prefix
- Source Type
- Spouse Name
- Suffix
- Time Zone
- Website
- Keap Source ID
- UTM Campaign
- UTM Content
- UTM Medium
- UTM Source
- UTM Term
- Billing Address Country Code (e.g., USA)
- Billing Address Line 1
- Billing Address Line 2
- Billing Address City
- Billing Address Postal Code
- Billing Address Region (e.g., US-CA)
- Billing Address Zip Code
- Billing Address Zip Four
- Shipping Address Country Code (e.g., USA)
- Shipping Address Line 1
- Shipping Address Line 2
- Shipping Address City
- Shipping Address Postal Code
- Shipping Address Region (e.g., US-CA)
- Shipping Address Zip Code
- Shipping Address Zip Four
- Other Address Country Code (e.g., USA)
- Other Address Line 1
- Other Address Line 2
- Other Address City
- Other Address Postal Code
- Other Address Region (e.g., US-CA)
- Other Address Zip Code
- Other Address Zip Four
- Email Address 2
- Email Address 3
- Phone 1 Number
- Phone 1 Type
- Phone 1 Extension
- Phone 2 Number
- Phone 2 Type
- Phone 2 Extension
- Phone 3 Number
- Phone 3 Type
- Phone 3 Extension
- Phone 4 Number
- Phone 4 Type
- Phone 4 Extension
- Phone 5 Number
- Phone 5 Type
- Phone 5 Extension
- Fax 1 Number
- Fax 1 Type
- Fax 2 Number
- Fax 2 Type
- Facebook Account
- LinkedIn Account
- Twitter Account
- Instagram Account
- Snapchat Account
- YouTube Account
- Pinterest Account
Action
Write
- Company Name
  Required
Action
Search
- Field
  Required
- Value
  Required
- Check for Duplicates Using
  Required
- Email Address 1
- Opt-In
- Last Name
- First Name
- Tag IDs
- Anniversary Date (format: YYYY-MM-DD)
- Birth Date (format: YYYY-MM-DD)
- Company
- Company ID
  Required
- Contact Type
- Job Title
- Lead Source ID
- Middle Name
- Origin IP Address
- Owner ID
- Preferred Locale
- Preferred Name
- Prefix
- Source Type
- Spouse Name
- Suffix
- Time Zone
- Website
- Keap Source ID
- UTM Campaign
- UTM Content
- UTM Medium
- UTM Source
- UTM Term
- Billing Address Country Code (e.g., USA)
- Billing Address Line 1
- Billing Address Line 2
- Billing Address City
- Billing Address Postal Code
- Billing Address Region (e.g., US-CA)
- Billing Address Zip Code
- Billing Address Zip Four
- Shipping Address Country Code (e.g., USA)
- Shipping Address Line 1
- Shipping Address Line 2
- Shipping Address City
- Shipping Address Postal Code
- Shipping Address Region (e.g., US-CA)
- Shipping Address Zip Code
- Shipping Address Zip Four
- Other Address Country Code (e.g., USA)
- Other Address Line 1
- Other Address Line 2
- Other Address City
- Other Address Postal Code
- Other Address Region (e.g., US-CA)
- Other Address Zip Code
- Other Address Zip Four
- Email Address 2
- Email Address 3
- Phone 1 Number
- Phone 1 Type
- Phone 1 Extension
- Phone 2 Number
- Phone 2 Type
- Phone 2 Extension
- Phone 3 Number
- Phone 3 Type
- Phone 3 Extension
- Phone 4 Number
- Phone 4 Type
- Phone 4 Extension
- Phone 5 Number
- Phone 5 Type
- Phone 5 Extension
- Fax 1 Number
- Fax 1 Type
- Fax 2 Number
- Fax 2 Type
- Facebook Account
- LinkedIn Account
- Twitter Account
- Instagram Account
- Snapchat Account
- YouTube Account
- Pinterest Account
Action
Search or write

New Action Sequence
Triggers when a new Action Sequence is added.
Trigger
Scheduled
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- Appointment events this trigger will listen to:
  Required
Trigger
Instant
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New Contact
Triggers when a new contact is created.
Trigger
Instant
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- Appointment events this trigger will listen to:
  Required
Trigger
Instant
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- Appointment events this trigger will listen to:
  Required
Trigger
Instant
Try It
New Subscription Plan
Triggers when a new Subscription Plan is added.
Trigger
Scheduled
Try It
- Appointment events this trigger will listen to:
  Required
Trigger
Instant
Try It
New Invoice
Triggers when a new invoice is created. This will trigger the moment the invoice is created, before any details are added.
Trigger
Instant
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New Payment (All Payment Type)
Triggers when any payment is made regardless of the payment type. Credit Card Payments, Cash Payments, and Check Payments.
Trigger
Instant
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New Assigned Task
Triggers when a new task is created. Please note: only tasks assigned to the authenticated user may be retrieved through this trigger. Use the New Task Event trigger to retrieve all tasks.
Trigger
Instant
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Opportunity Stage Moved
Triggers when an opportunity stage is moved.
Trigger
Instant
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- Company Name
  Required
- Country Code (e.g., "USA")
- Address Line 1
- Address Line 2
- Locality
- Region (e.g., "US-CA")
- Zip Code
- Zip Four
- Phone Number
- Phone Ext
- Notes
- Email Address
- Fax Number
- Website
Action
Write
- Contact ID
  Required
- Body
  Required
- Title
- Type
- User Id
Action
Write
- Invoice ID
  Required
- Product Id
  Required
- Product Quantity
  Required
- Price Override
Action
Write
- User
  Required
- Contacts
  Required
- Subject
  Required
- HTML Content
- Plain Text Content
- Email Address Field
- Attachments
Action
Write
- Company ID
  Required
- Company Name
  Required
- Email Address
- Website
- Notes
- Opt-In
- Address Country Code
- Address Street (Line 1)
- Address Street (Line 2)
- Address City
- Address State
- Address Zip Code
- Address Zip Four
- Phone Number
- Phone Extension
- Phone Type
- Phone Number
- Phone Extension
- Phone Type
Action
Write
- Field
  Required
- Value
  Required
Action
Search
- Invoice ID
  Required
Action
Search
- Company Name
  Required
- Country Code (e.g., "USA")
- Address Line 1
- Address Line 2
- Locality
- Region (e.g., "US-CA")
- Zip Code
- Zip Four
- Phone Number
- Phone Ext
- Notes
- Email Address
- Fax Number
- Website
Action
Search or write

Learn how to automate Facebook Lead Ads on the Zapier blog

Learn how to automate Keap on the Zapier blog

About Facebook Lead Ads

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.