Skip to content
Log inSign up

Integrate Facebook Lead Ads with Webhooks by Zapier to automate your work

Google Logo Start with Google for free
Webhooks by ZapierWebhooks by Zapier
2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Facebook Lead Ads with Webhooks by Zapier - no code necessary. See how you can get setup in minutes.

Select a trigger from Facebook Lead Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Facebook Lead Ads, a trigger could be "New Lead."
A trigger is the event that kicks off your automated workflow.

Setup an action from Webhooks by Zapier

An action is what takes place after the automation is triggered. For example, with Webhooks by Zapier, the action could be "Custom Request."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Facebook Lead Ads to Webhooks by Zapier

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024
G2 Badge - Best Results - Winter 2024
G2 Badge - Most Implementable - Winter 2024
G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Facebook Lead Ads to Webhooks by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn more
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Facebook Lead Ads + Webhooks by Zapier integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Webhooks by Zapier

To connect Facebook Lead Ads with Webhooks by Zapier, first set up your trigger in the Zapier platform by selecting Facebook Lead Ads as your app and choosing a specific event, like 'New Lead'. Then set up the action by choosing 'Webhooks by Zapier' and configure your desired webhook URL or customize your webhook payload.

In our integration, the primary trigger when using Facebook Lead Ads is 'New Lead'. This event activates whenever a new lead is captured through your designated Facebook ads, thus initiating the webhook action to route this information where you need it.

Yes, you can send information from multiple ad accounts. During the Zap setup process, connect each of your ad accounts separately and set triggers for each account. This way, leads from different accounts can activate individual webhooks as needed.

We ensure data security by recommending HTTPS URLs for webhook endpoints and utilizing custom headers or tokens to authenticate requests. It's important to configure these security measures in your webhook setup within Zapier.

Yes, our platform allows you to add a filter step in between the trigger from Facebook Lead Ads and the webhook action. You can define conditions based on lead details such as geographic location or response content to ensure only certain leads proceed to the webhook stage.

If your webhook URL changes, you need to update this information in all related Zaps. Open each affected Zap that uses Webhooks by Zapier and update the URL field with your new endpoint. Testing after updating ensures everything functions correctly.

First, verify if there's any issue within Facebook Lead Ads itself or whether there are configuration issues on our end regarding how incoming data is processed. Ensure that there are no mistakes in how you've constructed your JSON payload and check all conditions defined in any filters used before passing them onto the final destination via webhooks.

Connect Facebook Lead Ads and Webhooks by Zapier to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Facebook Lead Ads and Webhooks by Zapier to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
Start here
arrow pointing down
Start here
arrow pointing down
Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Learn how to automate Facebook Lead Ads on the Zapier blog

Learn how to automate Webhooks by Zapier on the Zapier blog

facebook-lead-ads logo
facebook-lead-ads logo
About Facebook Lead Ads
Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
Learn moreHelp
Related categories
  • Ads & Conversion
  • Facebook
Similar apps
KickoffLabs integrationsKickoffLabs integrations
  • KickoffLabs
    • Forms & Surveys
    Unbounce integrationsUnbounce integrations
  • Unbounce
    • Forms & Surveys
    webhook logo
    webhook logo
    About Webhooks by Zapier
    Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.
    Learn moreHelp
    Related categories
    • Developer Tools
    • Zapier

    Connect Facebook Lead Ads to Webhooks by Zapier on the world's largest no-code automation platform

    Google Logo Sign up with Google