Connect Facebook Pages and Google Ads to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Facebook Pages with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Facebook Pages

A trigger is an event that starts your Zap and runs the workflow. For example, with Facebook Pages, a trigger could be "New Comment."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Facebook Pages to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Facebook Pages to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Facebook Pages + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Pages and Google Ads

You'll begin by connecting your Facebook Page to our platform, and then link your Google Ads account. This enables us to facilitate communication between the two services via automated triggers and actions.

To successfully set up the integration, you need administrative access to both your Facebook Page and your Google Ads account. Additionally, ensure that you have active campaigns running in Google Ads for actions to be performed.

Yes, once integrated, you can set up triggers that monitor specific post engagements on your Facebook Page and create responsive actions such as automatically adjusting bids or keywords in your Google Ads campaigns.

Updates happen in real-time as configured by our automated workflows. For example, if a Facebook post reaches a certain engagement metric you've set as a trigger, the corresponding action in Google Ads can be executed almost immediately.

We prioritize security by using OAuth for linking accounts. This keeps your login credentials confidential while allowing our system to communicate with both platforms securely.

You can configure triggers based on various activities like page likes, post reactions, comments, or shares. Each trigger can initiate different actions within your Google Ads such as pausing campaigns or changing ad text automatically.

Absolutely. We provide comprehensive support materials including guides and tutorials. If you encounter any issues, our support team is ready to assist in troubleshooting any problems during the setup or ongoing operation of integrations.

Connect Facebook Pages and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Page
      Required
    • Post
    Trigger
    Instant
    Try It
    • Page
      Required
    Trigger
    Scheduled
    Try It
    • Page
      Required
    Trigger
    Scheduled
    Try It
    • Page
      Required
    • Photo
      Required
    • Description
    Action
    Write
    • Info
    • Page
      Required
    Trigger
    Scheduled
    Try It
    • Page
      Required
    Trigger
    Scheduled
    Try It
    • Page
      Required
    • Photo
      Required
    Action
    Write
    • Page
      Required
    • Post
      Required
    • Metrics
      Required
    Action
    Write

Learn how to automate Facebook Pages on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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facebook-pages logo
About Facebook Pages
Facebook Pages lets you connect with your customers, fans and followers on the world's largest social network. Share relevant content to engage people who Like your page, create events to build and grow your community, and run a Facebook ad campaign by targeting location, age and more.
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    About Google Ads
    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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