Integrate FareHarbor with Google Ads to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Zapier makes it easy to integrate FareHarbor with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from FareHarbor

A trigger is an event that starts your Zap and runs the workflow. For example, with FareHarbor, a trigger could be "Cancelled Booking."

A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected FareHarbor to Google Ads

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Triggers and actions are the main components of every automated workflow.

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Set up your first integration

Quickly connect FareHarbor to Google Ads with a Zapier template.

Our most popular template

Add new FareHarbor bookings to Google Ads customer list as contacts with email
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FareHarbor + Google Ads
Send new FareHarbor bookings to Google Ads as offline conversions
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FareHarbor + Google Ads

Add new FareHarbor bookings to Google Ads customer list as contacts with email

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FareHarbor + Google Ads

Send new FareHarbor bookings to Google Ads as offline conversions

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FareHarbor + Google Ads

Make work flow with AI

Level up your FareHarbor to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about FareHarbor + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with FareHarbor and Google Ads

How do I set up FareHarbor to trigger actions in Google Ads?

To set up FareHarbor triggers, you will need to connect your FareHarbor account with our platform and define specific events that will act as triggers, such as booking confirmations or cancellations. These triggers will then initiate specific actions within your Google Ads account, like pausing or activating campaigns.

Can I automatically update my Google Ads campaigns based on FareHarbor activity?

Yes, by using our integration platform, you can automate updates to your Google Ads campaigns. For example, when a new booking is received in FareHarbor, you can set it to trigger an adjustment in your ad's audience targeting or budget allocation.

What kind of FareHarbor booking activities can trigger actions in Google Ads?

You can use various booking activities as triggers such as new bookings, cancellations, or changes in reservation status. These triggers can automate actions like updating ad copy or modifying bidding strategies within Google Ads.

Is it possible to track conversions from Google Ads in FareHarbor?

While our primary focus is on triggering actions from FareHarbor bookings into Google Ads, you can track conversions by linking your ads directly with the reservation confirmation page of FareHarbor using UTM parameters and tracking codes.

Do I need any technical expertise to integrate FareHarbor with Google Ads?

No extensive technical expertise is required. Our user-friendly interface guides you through connecting both platforms and setting up relevant triggers and actions without needing advanced programming knowledge.

Can I pause my Google Ad campaigns when there are no available slots on FareHarbor?

Absolutely! By setting a trigger for availability changes on FareHarbor, our platform can automatically pause your connected campaigns in Google Ads if no slots are available for booking.

What happens if there's an error during the synchronization between FareHarbor and Google Ads?

In case of any synchronization errors between the platforms, our system alerts you immediately so you can address the issue promptly. We also log these errors for deeper diagnostics if needed.

Connect FareHarbor and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect FareHarbor and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Cancelled Booking
Triggers when a booking is cancelled.
Trigger
Instant
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Updated Booking
Triggers when a new booking is created, an existing booking is updated, or an existing booking is cancelled.
Trigger
Instant
Try It
- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write

- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write

New Booking
Triggers when a new booking is created.
Trigger
Instant
Try It
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

Learn how to automate FareHarbor on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

About FareHarbor

FareHarbor is the leading global online reservation platform for the tour and activity industry. FareHarbor empowers tour operators to better serve their customers while increasing online bookings and revenue.

Learn more

Related categories

Scheduling & Booking

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Help

Related categories

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

Integrate FareHarbor with Google Ads to automate your work

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Select a trigger from FareHarbor

Setup an action from Google Ads

That’s it! You just connected FareHarbor to Google Ads

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Set up your first integration

Add new FareHarbor bookings to Google Ads customer list as contacts with email

Send new FareHarbor bookings to Google Ads as offline conversions

Add new FareHarbor bookings to Google Ads customer list as contacts with email

Send new FareHarbor bookings to Google Ads as offline conversions

Make work flow with AI

Frequently Asked Questions about FareHarbor + Google Ads integrations

Connect FareHarbor and Google Ads to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Connect FareHarbor and Google Ads to unlock the power of automation

Supported triggers and actions

Learn how to automate FareHarbor on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

Track offline conversions in Google Ads with Zapier

5 ways to automate Google Ads with Zapier

Connect FareHarbor to Google Ads on the world's largest no-code automation platform