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How Zapier works

Zapier makes it easy to integrate Follow Up Boss with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Follow Up Boss

A trigger is an event that starts your Zap and runs the workflow. For example, with Follow Up Boss, a trigger could be "New Appointment."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Follow Up Boss to Google Ads

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Follow Up Boss to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Follow Up Boss + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Follow Up Boss and Google Ads

How do I integrate Follow Up Boss with Google Ads using our platform?

To integrate Follow Up Boss with Google Ads, you will need to use our automation platform to create a Zap. You can set up a trigger in Follow Up Boss, such as 'New Lead' or 'New Contact Activity', and an action in Google Ads, like updating an audience list or modifying a campaign. This way, your leads are automatically added to your Google Ads marketing efforts.

What are the most common triggers for automating tasks between Follow Up Boss and Google Ads?

The most common triggers include 'New Lead', 'Lead Updated', and 'New Deal'. These triggers will initiate actions in Google Ads such as adding leads to remarketing lists or updating customer match audiences.

Can I automatically update my Google Ads audience list from leads in Follow Up Boss?

Yes, you can set up an automation that triggers when there is a new lead or contact update in Follow Up Boss. This trigger can automatically add or update the information within your Google Ads audience list.

Is it possible to pause a Google Ad campaign based on activity in Follow Up Boss?

Yes, it is possible. You can create a workflow where certain activities within Follow Up Boss, like closing a deal or tagging specific contacts, trigger actions that pause specific campaigns within your Google Ads account.

How often do the triggers between Follow Up Boss and Google Ads run on our platform?

Our platform runs automations typically every 15 minutes for most accounts. However, this can vary based on your plan type and settings. Make sure to check your specific plan for more details on frequency.

What action should I take if the integration does not seem to be working?

First, verify that your Zap setup is correct with all required permissions granted both in Follow Up Boss and Google Ads. Also, check if the selected triggers and actions are properly defined. If issues persist, consult the help center for troubleshooting tips.

Are there limitations on what data can be passed from Follow Up Boss to Google Ads?

There can be some limitations depending on data privacy regulations and API updates. Typically, contact information such as email addresses or phone numbers might have restrictions when used for creating audiences depending on compliance guidelines.

Connect Follow Up Boss and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Follow Up Boss triggers, actions, and search
    New Appointment

    Fires when a new appointment is created in Follow Up Boss.

    Trigger
    Instant
    Try It
    • Pipeline name
    • Stage name
    Trigger
    Instant
    Try It
    • Stage name
    Trigger
    Instant
    Try It
    • Contact Phone, Email, or ID
      Required
    • Team Member(s)
    Action
    Write
  • Follow Up Boss triggers, actions, and search
    New Deal

    Fires when a new deal is created in Follow Up Boss.

    Trigger
    Instant
    Try It
  • Follow Up Boss triggers, actions, and search
    New Contact

    Fires when a new contact is created in Follow Up Boss.

    Trigger
    Instant
    Try It
    • Tag name
      Required
    Trigger
    Instant
    Try It
    • Contact Phone, Email, or ID
      Required
    • Tag(s)
      Required
    Action
    Write

Learn how to automate Follow Up Boss on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About Follow Up Boss
Simple lead management software for real estate agents and brokers. Follow Up Boss takes all your leads and puts them in one simple system automatically. Helps you to respond fast and convert more leads into closings.
Learn moreHelp
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    google-ads logo
    About Google Ads
    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
    Help
    Related categories
    • Ads & Conversion
    • Google
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