Integrate Freshsales Suite with Google Ads to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Freshsales Suite with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Freshsales Suite

A trigger is an event that starts your Zap and runs the workflow. For example, with Freshsales Suite, a trigger could be "Contacts Added to a List."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Freshsales Suite to Google Ads

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Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your Freshsales Suite to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Freshsales Suite + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Freshsales Suite and Google Ads

How do I set up the integration between Freshsales Suite and Google Ads?

To set up the integration, you need to connect both your Freshsales Suite account and Google Ads account to our platform. Once connected, you can create workflows that define triggers and actions. For example, a new lead in Freshsales can trigger an action to add that lead to a specific Google Ads campaign.

Can I create custom triggers for the Freshsales Suite and Google Ads integration?

Yes, you can create custom triggers. For instance, you may set up a trigger for when a lead's status changes in Freshsales Suite, which could then trigger an action to update an audience in Google Ads.

What types of actions can be initiated in Google Ads through this integration?

Actions include adding leads to specific campaigns or ad groups in Google Ads, updating audience lists, or even pausing/resuming campaigns based on changes made in Freshsales Suite.

Are there any prerequisites for connecting Freshsales Suite with Google Ads?

The main prerequisites are active accounts on both Freshsales Suite and Google Ads. Additionally, appropriate permissions are required to access and modify data within these platforms for the integration to function correctly.

Is it possible to track conversions from Google Ads back into Freshsales Suite?

Yes, conversion tracking is supported. You can set up workflows where engagements or conversions captured by Google Ads feed back into Freshsales Suite as updated lead information or activities.

How frequently does data sync occur between Freshsales Suite and Google Ads?

Data sync frequency depends on how the workflow is configured. It can be set up for real-time synchronization or scheduled intervals such as hourly or daily updates.

What should I do if the integration isn’t working as expected?

If the integration isn’t functioning correctly, first check if all settings are configured properly and that permissions are granted appropriately. If issues persist, consult our support documentation or reach out to our support team for assistance.

Connect Freshsales Suite and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Freshsales Suite and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Filter Name
      Required
    Trigger
    Scheduled
    Try It
    • Filter Name
      Required
    Trigger
    Scheduled
    Try It
    • Filter Name
      Required
    Trigger
    Scheduled
    Try It
    • Filter Name
      Required
    Trigger
    Scheduled
    Try It
    • Filter Name
      Required
    • Include Contact Details
    Trigger
    Scheduled
    Try It
    • Filter Name
      Required
    Trigger
    Scheduled
    Try It
    • Filter Name
      Required
    Trigger
    Scheduled
    Try It
    • Select Module
      Required
    • Unique Identifier
      Required
    • File Name
      Required
    • File Path
      Required
    • Share with team
    Action
    Write

Learn how to automate Freshsales Suite on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About Freshsales Suite
Freshsales Suite is an online, cloud-based CRM with integrated phone and email, user behavior tracking, lead scoring and more.
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    About Google Ads
    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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