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Select a trigger from FullStory

A trigger is an event that starts your Zap and runs the workflow. For example, with FullStory, a trigger could be "Native Mobile Crash."
A trigger is the event that kicks off your automated workflow.

Setup an action from HubSpot

An action is what takes place after the automation is triggered. For example, with HubSpot, the action could be "Add Contact to List."
An action is the event that your automated workflow performs when triggered.

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Triggers and actions are the main components of every automated workflow.

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25m

Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your FullStory to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about FullStory + HubSpot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with FullStory and HubSpot

How do I set up the integration between FullStory and HubSpot?

To set up the integration, you need access to both your FullStory and HubSpot accounts. In our platform, create a zap and choose FullStory as the trigger app. Select the specific trigger event you want, such as 'New Session Created', then connect your HubSpot account and specify the action you want to automate, like 'Create or Update Contact'.

Can I trigger actions in HubSpot based on user behaviors in FullStory?

Yes, you can use specific trigger events from FullStory, such as 'Rage Click' or 'Page Visit', to initiate actions in HubSpot. For example, a rage click detected in FullStory can automatically create a support ticket in HubSpot.

Is it possible to update a contact's record in HubSpot through this integration?

Absolutely. You can utilize triggers from FullStory like 'New User' or 'Session Ended' to update a contact's details in HubSpot automatically, ensuring your contact data remains current.

What kind of data can be sent from FullStory to HubSpot?

You can send various types of data including user behaviors like clicks, sessions start/end details, and custom events tracked within FullStory. This data can then be used to update contacts or create specific engagements within HubSpot.

Are there predefined templates available for this integration?

Yes, we offer several ready-to-use templates for common use cases that involve triggers from FullStory such as session start or error clicks and corresponding actions within HubSpot like task creation or updating deals.

How do I troubleshoot issues with my zap not triggering correctly?

Firstly, ensure that all connections are properly established between your accounts. Check if the trigger event conditions are accurately set based on what is being captured in FullStory. Our debug logs may also provide insights into any errors occurring during the zap execution.

Can I customize the triggers used from FullStory based on my business needs?

Yes, our platform allows you to customize trigger conditions extensively. You can specify certain user activities or events captured by FullStory that align closely with your operational requirements before sending data over to HubSpot.

Connect FullStory and HubSpot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Learn how to automate HubSpot on the Zapier blog

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About FullStory
FullStory is a digital experience analytics platform that uses session replay and other tools to give you valuable insights into your user's experiences.
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  • Analytics
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About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
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  • Marketing Automation
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