Connect G2 Crowd and Google Ads to unlock the power of automation

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Quickly connect G2 Crowd to Google Ads with a Zapier template.

Our most popular template

Add new G2 Crowd visits to your Google Ads customer list
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G2 Crowd + Google Ads
Add new G2 Crowd visits to Google Ads contact list with email
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G2 Crowd + Google Ads

Add new G2 Crowd visits to your Google Ads customer list

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G2 Crowd + Google Ads

Add new G2 Crowd visits to Google Ads contact list with email

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G2 Crowd + Google Ads

How Zapier works

Zapier makes it easy to integrate G2 Crowd with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from G2 Crowd

A trigger is an event that starts your Zap and runs the workflow. For example, with G2 Crowd, a trigger could be "Tracked Prospect."

A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected G2 Crowd to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your G2 Crowd to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about G2 Crowd + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with G2 Crowd and Google Ads

How do I set up the G2 Crowd and Google Ads integration?

To set up the integration, navigate to our platform, search for the G2 Crowd and Google Ads integration, and follow the prompts. You'll typically start by selecting a trigger event from G2 Crowd such as a new review or a lead form submission. Then, associate it with an action in Google Ads, like updating a customer list or creating a remarketing tag.

What are some common triggers for this integration?

Common triggers include receiving a new review on G2 Crowd or updating an existing lead form. These triggers can kick-start actions in Google Ads to dynamically adjust your advertising strategies.

What actions can I perform in Google Ads once it's integrated with G2 Crowd?

Once integrated, you can automate actions such as adding users to customer lists based on their interactions on G2 Crowd or modifying ad campaigns according to new review data.

Is coding knowledge required for this integration?

No coding knowledge is required. Our platform allows you to connect G2 Crowd with Google Ads through an intuitive interface where you select triggers and corresponding actions without writing any code.

Can I customize the trigger conditions between G2 Crowd and Google Ads?

Yes, you can customize trigger conditions extensively. For example, only initiate an action if a review rating falls below three stars, thereby allowing tailored responses in your ad campaigns.

Are there any limitations with this integration?

Currently, there might be limitations regarding data sync intervals between G2 Crowds' events and Google's execution timeframes due to API constraints. We recommend checking our detailed documentation for specifics that pertain to your particular use-case scenario.

How can I troubleshoot issues within this integration?

First, verify if the API keys used are valid and have necessary permissions. Also, confirm that both endpoints are operational. Our support guides offer step-by-step assistance for common problems experienced during setup or operation phases.

Connect G2 Crowd and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Tracked Prospect
Triggers when a visitor moves from your profile to a page tracked by Prospect Tracking, or vice versa.
Trigger
Instant
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New Lead
Triggers when a lead is generated on your product listing.
Trigger
Instant
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New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
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- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write

- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

New Visit Event
Triggers each time a researcher views your profile, your category, your sponsored content, or comparisons that feature your product.
Trigger
Scheduled
Try It
New Review
Triggers when new review created.
Trigger
Instant
Try It
- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write

Learn how to automate G2 Crowd on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

About G2 Crowd

G2 Crowd is a business review platform, that makes business purchasing decisions transparent and easy.

Related categories

Reviews

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Help

Related categories

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

Connect G2 Crowd and Google Ads to unlock the power of automation

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

Set up your first integration

Add new G2 Crowd visits to your Google Ads customer list

Add new G2 Crowd visits to Google Ads contact list with email

Add new G2 Crowd visits to your Google Ads customer list

Add new G2 Crowd visits to Google Ads contact list with email

How Zapier works

Select a trigger from G2 Crowd

Setup an action from Google Ads

That’s it! You just connected G2 Crowd to Google Ads

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Make work flow with AI

Frequently Asked Questions about G2 Crowd + Google Ads integrations

Connect G2 Crowd and Google Ads to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Supported triggers and actions

Learn how to automate G2 Crowd on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

Track offline conversions in Google Ads with Zapier

5 ways to automate Google Ads with Zapier

Connect G2 Crowd to Google Ads on the world's largest no-code automation platform