Integrate Gmail with Google Ads to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Gmail with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Gmail

A trigger is an event that starts your Zap and runs the workflow. For example, with Gmail, a trigger could be "New Attachment."
A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Gmail to Google Ads

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Gmail to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Gmail + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gmail and Google Ads

What is the first step to integrate Gmail with Google Ads using our platform?

To start integrating Gmail with Google Ads, begin by logging into your account on our platform. You will then need to set up a new Zap and choose Gmail as the trigger app. Next, select the specific trigger event in Gmail, like receiving a new email.

What triggers can be utilized from Gmail for Google Ads integration?

In integrating Gmail with Google Ads, you can use triggers such as 'New Email', 'Starred Email', or receiving emails from specific senders. These triggers allow you to automatically initiate actions in Google Ads.

How do I configure an action in Google Ads after a trigger in Gmail?

Once a trigger from Gmail is activated, set your Zap's action step by choosing Google Ads. Then, define what happens next; for instance, creating a new conversion tracking entry when an email is starred.

Are there any required permissions needed for this integration?

Yes, you'll need to grant necessary permissions to allow our platform access both your Gmail account and Google Ads account. This usual process authorizes us to perform actions and read data as per your trigger and action settings.

Can I filter which emails in Gmail will activate triggers for my Google Ads?

Absolutely! During the setup of your zap, you can apply filters so that only certain emails - for example those containing specific keywords or recipients - activate the configurations you've set up in Google Ads.

What should I do if I encounter errors during integration setup?

Should you face any issues while setting up the integration between Gmail and Google Ads, check our detailed troubleshooting guide available on the support page. Ensure all permissions are correctly granted and that selected triggers and actions are correctly configured.

How can I test if my integration between Gmail and Google Ads works correctly?

After setting up your zap with desired triggers from Gmail and actions in Google Ads, use our ‘Test’ feature. You can simulate an email arrival or specified event and confirm if the corresponding action is executed in your Google Ads setup.

Connect Gmail and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Gmail and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Start here
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Label or mailbox
    • Search keywords
    Trigger
    Scheduled
    Try It
    • Label or mailbox
    Trigger
    Scheduled
    Try It
    • Search keywords
    Trigger
    Scheduled
    Try It
    • Label or mailbox
    Trigger
    Scheduled
    Try It
  • Gmail triggers, actions, and search
    New Label

    Triggers when you add a new label.

    Trigger
    Scheduled
    Try It
    • Label or mailbox
    Trigger
    Scheduled
    Try It
  • Gmail triggers, actions, and search
    New Starred Email

    Triggers when you receive a new email and star it within two days.

    Trigger
    Scheduled
    Try It
    • Label
    • Message
      Required
    Action
    Write

Learn how to automate Gmail on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About Gmail
One of the most popular email services, Gmail keeps track of all your emails with threaded conversations, tags, and Google-powered search to find any message you need.
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    About Google Ads
    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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