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Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

Set up your first integration

Quickly connect Gmail to Salesforce with a Zapier template.

Our most popular template

Create Salesforce leads from new Gmail emails
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Gmail + Salesforce
Update Salesforce records when new labeled emails arrive in Gmail
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Gmail + Salesforce
Create custom Salesforce objects for new Eventbrite attendees and get email notifications via Gmail
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Eventbrite + Salesforce + Gmail
Send Gmail email alerts for new Salesforce leads
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Salesforce + Gmail
Create Salesforce cases for new emails received on Gmail
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Gmail + Salesforce
Send emails through Gmail with new Salesforce accounts
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Salesforce + Gmail

Create Salesforce leads from new Gmail emails

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Gmail + Salesforce

Update Salesforce records when new labeled emails arrive in Gmail

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Gmail + Salesforce

Create custom Salesforce objects for new Eventbrite attendees and get email notifications via Gmail

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Eventbrite + Salesforce + Gmail

Send Gmail email alerts for new Salesforce leads

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Salesforce + Gmail

Create Salesforce cases for new emails received on Gmail

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Gmail + Salesforce

Send emails through Gmail with new Salesforce accounts

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Salesforce + Gmail

Narrate new Salesforce opportunities with Wordsmith and send them through Gmail
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Salesforce + Wordsmith + Gmail
Parse resume files added as Gmail attachments via CandidateZip and add them as Salesforce leads [Business Gmail Accounts Only]
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Gmail + CandidateZip Resume/Job Parser + Salesforce

How Zapier works

Zapier makes it easy to integrate Gmail with Salesforce - no code necessary. See how you can get setup in minutes.

Select a trigger from Gmail

A trigger is an event that starts your Zap and runs the workflow. For example, with Gmail, a trigger could be "New Attachment."

A trigger is the event that kicks off your automated workflow.

Setup an action from Salesforce

An action is what takes place after the automation is triggered. For example, with Salesforce, the action could be "Add Contact to Campaign."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Gmail to Salesforce

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

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93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Gmail to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Gmail + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gmail and Salesforce

How do I integrate Gmail with Salesforce?

To integrate Gmail with Salesforce, you can use automation tools such as Zapier. You need to set up a trigger in Gmail, for instance, when a new email is received, and define an action in Salesforce, like creating or updating a record.

What are the prerequisites for integrating Gmail with Salesforce?

Before setting up the integration between Gmail and Salesforce, ensure that you have accounts in both platforms. Additionally, allow access for third-party applications permissions on both services to utilize their APIs effectively.

Can I automatically create Salesforce leads from Gmail emails?

Yes, using our platform, you can configure a trigger for new emails in Gmail to automatically create a lead in Salesforce. Specify criteria like the email sender or subject line to filter relevant emails.

How can I ensure data accuracy when syncing Gmail and Salesforce?

To ensure data accuracy during synchronization between Gmail and Salesforce, use built-in filters and formatting options provided by our platform to match fields correctly. Regularly test your integration setup to monitor its performance.

Is it possible to customize which email data gets sent to Salesforce?

Yes, it is possible. Our platform allows customization of the email fields that are transferred from Gmail to Salesforce. You can select specific elements like sender information, subject lines, or body content based on your requirements.

What kind of triggers can I set up in this integration?

Various triggers can be set up such as receiving a new email in a specific label or inbox in Gmail which can initiate actions like creating a task or note in Salesforce. These triggers help streamline your workflow automation processes.

Are there any limitations when integrating Gmail with Salesforce through Zapier?

Integrating through our platform may have limitations related to API call usage limits from either service provider. Ensure your expected usage falls under the allowable limits by checking Google’s and Salesforce’s documentation.

Connect Gmail and Salesforce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Label or mailbox
- Search keywords
Trigger
Scheduled
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- Label or mailbox
Trigger
Scheduled
Try It
- Search keywords
Trigger
Scheduled
Try It
- Label or mailbox
Trigger
Scheduled
Try It
- Message
  Required
Action
Write

- Trigger_instructions
- Thread
  Required
- To
- Cc
- Bcc
- From
- From_name
- Body Type
- Body
  Required
- Add signature default
- Label or mailbox
- Attachments
Action
Write
- To
- Cc
- Bcc
- From
- From_name
- Reply_to
- Subject
  Required
- Body Type
- Body
  Required
- Add signature default
- Label or mailbox
- Attachments
Action
Write

- Trigger_instructions
- Thread
  Required
- To
- Cc
- Bcc
- From
- From_name
- Reply_to
- Body Type
- Body
  Required
- Label or mailbox
- Attachments
Action
Write
- Search keywords
- To
- Cc
- Bcc
- From
- From_name
- Reply_to
- Subject
  Required
- Body Type
- Body
  Required
- Add signature default
- Label or mailbox
- Attachments
Action
Search or write
New Contact
Triggers when a new Contact is created.
Trigger
Scheduled
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New Lead
Triggers when a new Lead is created.
Trigger
Scheduled
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- Salesforce Object
  Required
Trigger
Scheduled
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- Salesforce Object
  Required
Trigger
Scheduled
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- Salesforce Object
  Required
- Record to Link
  Required
- File
  Required
- Visibility
  Required
Action
Write
- Lead
  Required
- Account
  Required
- Warning
- Opportunity
- Create New Opportunity
- Converted Status
  Required
Action
Write
- Parent Object
  Required
- Use Assignment Rules
Action
Write
- File
  Required
- Title
- Description
- Salesforce Object
  Required
Action
Write
- Title
- Body
  Required
- Salesforce Object
  Required
- IsPrivate
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
Action
Write
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
Action
Search
- Salesforce Object
  Required
- Search Results
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
- Order By
- Order Direction
- Limit
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
- Order By
- Order Direction
- Limit
- Use Assignment Rules
Action
Search or write

New Label
Triggers when you add a new label.
Trigger
Scheduled
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- Label or mailbox
Trigger
Scheduled
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New Starred Email
Triggers when you receive a new email and star it within two days.
Trigger
Scheduled
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- Label
- Message
  Required
Action
Write
- Recipient_instructions
- To
- Cc
- Bcc
- Subject
  Required
- From
- From_name
- Body Type
- Body
  Required
- Add signature default
- Label or mailbox
- Attachments
Action
Write
- Name of label
  Required
Action
Write
- Message
  Required
- Label or mailbox
Action
Write
- Search keywords
Action
Search
New Case Attachment
Triggers when a new Attachment is added to a case.
Trigger
Scheduled
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- History Object
  Required
Trigger
Scheduled
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New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Trigger
Instant
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- Disclaimer
- Salesforce Object
  Required
Trigger
Scheduled
Try It
- Campaign
  Required
- Contact
  Required
Action
Write
- Campaign
  Required
- Lead
  Required
Action
Write
- File
  Required
- Salesforce Object
  Required
- Description
- IsPrivate
Action
Write
Create Contact
Creates a new contact in Salesforce.
Action
Write
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
Action
Write
- Record to Update
  Required
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
  Required
Action
Write
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
- Use Assignment Rules
Action
Search or write

Learn how to automate Gmail on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

About Gmail

One of the most popular email services, Gmail keeps track of all your emails with threaded conversations, tags, and Google-powered search to find any message you need.