Integrate Google Ads with Klaviyo to automate your work

Start with Google for free

1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Google Ads with Klaviyo - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from Klaviyo

An action is what takes place after the automation is triggered. For example, with Klaviyo, the action could be "Add Profile to List."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to Klaviyo

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Google Ads to Klaviyo with a Zapier template.

Our most popular template

Add contacts to a Google Ads customer list for new events on Klaviyo
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Klaviyo + Google Ads
Add new Google Ads leads to Klaviyo
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Google Ads + Klaviyo
Add new Klaviyo profiles to Google Ads customer list when they are added to a segment or list
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Klaviyo + Google Ads
Add new Klaviyo subscribers to Google Ads customer list when they're added to a segment or list
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Klaviyo + Google Ads
Add new Klaviyo profiles to a Google Ads contact list immediately
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Klaviyo + Google Ads
Add Contact to Customer List With Email in Google Ads for New Event in Klaviyo
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Klaviyo + Google Ads

Add contacts to a Google Ads customer list for new events on Klaviyo

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Klaviyo + Google Ads

Add new Google Ads leads to Klaviyo

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Google Ads + Klaviyo

Add new Klaviyo profiles to Google Ads customer list when they are added to a segment or list

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Klaviyo + Google Ads

Add new Klaviyo subscribers to Google Ads customer list when they're added to a segment or list

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Klaviyo + Google Ads

Add new Klaviyo profiles to a Google Ads contact list immediately

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Klaviyo + Google Ads

Add Contact to Customer List With Email in Google Ads for New Event in Klaviyo

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Klaviyo + Google Ads

Add new Klaviyo events to a customer list in Google Ads
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Klaviyo + Google Ads
Add new Klaviyo subscribers to a Google Ads customer list with their email details
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Klaviyo + Google Ads

Make work flow with AI

Level up your Google Ads to Klaviyo integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Google Ads + Klaviyo integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Klaviyo

How can I integrate Google Ads with Klaviyo through your platform?

You can integrate Google Ads with Klaviyo by setting up a connection in our platform. This involves configuring triggers and actions such as 'New Lead' from Google Ads, which can then create or update a contact in Klaviyo.

What types of triggers are available for this integration?

For integrating Google Ads with Klaviyo, we offer triggers such as 'New Lead', 'New Campaign', and 'New Ad'. These allow you to automatically initiate actions in Klaviyo whenever these events occur in your Google Ads account.

Can I customize what happens when a trigger event occurs?

Yes, our platform allows you to customize actions when trigger events like 'New Lead' from Google Ads occur. You can set specific actions in Klaviyo such as adding the lead to a specific email list or starting an automated welcome flow.

Is it possible to update customer profiles in Klaviyo from data collected via Google Ads?

Absolutely. When a trigger event occurs, such as a 'Form Submission' on your Google Ads, we allow you to map this data to update existing customer profiles or create new contacts in Klaviyo seamlessly.

Are there any prerequisites before setting up the integration?

Before setting up the integration between Google Ads and Klaviyo, ensure that you have administrative access to both accounts and that they are properly configured for API access.

How often does data sync between Google Ads and Klaviyo once integrated?

Data syncs between Google Ads and Klaviyo occur almost instantly upon the trigger events. Our system is designed to process these updates quickly so your marketing efforts remain timely and relevant.

What kind of support do you provide for troubleshooting integration issues?

We provide comprehensive support through detailed documentation, FAQs, and customer support teams who are ready to assist with troubleshooting any issues that arise during the integration process.

Connect Google Ads and Klaviyo to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Google Ads and Klaviyo to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
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- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

- Metric
Trigger
Scheduled
Try It
- Channel
Trigger
Scheduled
Try It
- Tag
  Required
- List
  Required
Action
Write
- Name
  Required
Action
Write
- Metric
  Required
- Email
  Required
- Event_id
- Value
- Timestamp
  Required
- Custom Event Properties
Action
Write
- Tag
  Required
- List
  Required
Action
Write
- Campaign ID
  Required
Action
Write
- List
- Email
  Required
- First_name
- Last_name
- Phone_number
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
Action
Write
- Email
  Required
- Phone_number
- Attributes_note
- Profiles_note
Action
Write
- Name
  Required
- Channel
- Status
  Required
Action
Search
- Name
  Required
Action
Search
- Name
  Required
Action
Search

- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write
- Audience Type
Trigger
Scheduled
Try It
- Profile ID
  Required
- List
  Required
Action
Write
- Tag
  Required
- Segment
  Required
Action
Write
- Email
  Required
- First_name
- Last_name
- Phone_number
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
- Consent to subscribe to Channel
Action
Write
- List
  Required
- Profile ID
  Required
Action
Write
- Tag
  Required
- Segment
  Required
Action
Write
- Profile ID
  Required
- Email
  Required
- First_name
- Last_name
- Phone_number
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
- List
  Required
Action
Write
- Identifiers_note
- Profile ID
  Required
- Email
  Required
- Phone_number
- Consent_note
- Consent to subscribe to Channel
- List
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Name
  Required
Action
Search
- Search_note
  Required
- Email
  Required
- Phone_number
- Secondary Search by Phone Number
- List
Action
Search
- Search_note
  Required
- Email
  Required
- Phone_number
- Secondary Search by Phone Number
- List
- First_name
- Last_name
- Title
- Organization
- City
- Region
- Country
- Zip
- Image URL
- Unique_id
- Custom_properties
Action
Search or write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Klaviyo on the Zapier blog

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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