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Integrate Google Ads with LinkedIn Ads to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Google Ads with LinkedIn Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."
A trigger is the event that kicks off your automated workflow.

Setup an action from LinkedIn Ads

An action is what takes place after the automation is triggered. For example, with LinkedIn Ads, the action could be "Add Company to Audience."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to LinkedIn Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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Make work flow with AI

Level up your Google Ads to LinkedIn Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
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Frequently Asked Questions about Google Ads + LinkedIn Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and LinkedIn Ads

How can I synchronize my Google Ads leads with LinkedIn Ads automatically?

You can set up triggers in your workflow that automatically sync new leads from Google Ads to your LinkedIn Ads account. Once a lead fills out a form in Google Ads, our system detects it and creates an action to add or update the lead in LinkedIn.

What permissions are required to integrate Google Ads with LinkedIn Ads?

To integrate these platforms, we require access permissions that allow us to manage accounts and campaigns on both Google Ads and LinkedIn. Ensure you have administrative rights on both platforms for seamless integration.

Can I customize the data fields that are transferred between Google Ads and LinkedIn?

Yes, you can customize which data fields are synced between Google Ads and LinkedIn. This includes mapping specific attributes such as names, email addresses, and ad interactions by setting up custom parameters in your triggers and actions.

Is there a way to trigger alerts for campaign performance across both platforms?

You can configure triggers within our platform to alert you about campaign performance metrics. When certain conditions are met in either Google Ads or LinkedIn, such as spending thresholds or click rates, an alert can be sent via email or dashboard notification.

How does the integration handle duplicate lead entries from both platforms?

Our system is designed with sophisticated filtering mechanisms that help identify and merge duplicate leads so that only one consolidated entry appears across both platforms. We ensure accuracy by using unique identifiers during the synchronization process.

Does integrating these ads affect my current campaigns on either platform?

Integrating Google Ads with LinkedIn does not alter any existing campaigns unless specifically configured. The integration primarily functions through triggers that enhance reporting or audience targeting without changing core settings.

What happens if there's an error during data synchronization between the two ad platforms?

If an error occurs during synchronization, we log it in our system for review. You will be notified promptly through your preferred communications method, allowing you to address it rapidly while minimizing impact on your operations.

Connect Google Ads and LinkedIn Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Google Ads and LinkedIn Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
Start here
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Start here
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Scheduled
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Scheduled
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate LinkedIn Ads on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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    About LinkedIn Ads
    LinkedIn Ads allows marketers to collect even more quality leads from their ads and events on LinkedIn with seamless pre-filled forms.
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