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Integrate Google Ads with Magento 2.X to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from Magento 2.X

An action is what takes place after the automation is triggered. For example, with Magento 2.X, the action could be "Create Customer."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to Magento 2.X

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Google Ads to Magento 2.X with a Zapier template.

Our most popular template

Add Contact to Customer List With Email in Google Ads for New Customer in Magento 2.X
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Magento 2.X + Google Ads
Add new Magento 2.X orders to Google Ads as contacts on customer list with email
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Magento 2.X + Google Ads
Add new Magento 2.X orders to Google Ads customer list as contacts
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Magento 2.X + Google Ads
Add new Magento 2.X customers to Google Ads contact list with email
Premium
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Magento 2.X + Google Ads
Create Customer on Magento 2.X for new Google Ads leads
Premium
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Google Ads + Magento 2.X
Create customer lists in Google Ads for every new customer in Magento 2.X
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Magento 2.X + Google Ads

Add Contact to Customer List With Email in Google Ads for New Customer in Magento 2.X

Premium

Magento 2.X + Google Ads

Add new Magento 2.X orders to Google Ads as contacts on customer list with email

Premium

Magento 2.X + Google Ads

Add new Magento 2.X orders to Google Ads customer list as contacts

Premium

Magento 2.X + Google Ads

Add new Magento 2.X customers to Google Ads contact list with email

Premium

Magento 2.X + Google Ads

Create Customer on Magento 2.X for new Google Ads leads

Premium

Google Ads + Magento 2.X

Create customer lists in Google Ads for every new customer in Magento 2.X

Premium

Magento 2.X + Google Ads

Make work flow with AI

Level up your Google Ads to Magento 2.X integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Google Ads + Magento 2.X integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Magento 2.X

What are the necessary prerequisites for integrating Google Ads with Magento 2.X?

To integrate Google Ads with Magento 2.X, ensure you have administrative access to both your Magento and Google Ads accounts. Additionally, the Google Shopping ads channel should be enabled in your Magento store settings.

How do I track conversions from Google Ads in my Magento store?

You can track conversions by implementing the Global Site Tag (gtag.js) or using Google Tag Manager within your Magento store configuration. Ensure that conversion tracking codes are inserted on the relevant success pages in your checkout process.

Is it possible to automate product feed updates from Magento to Google Ads?

Yes, automated feed updates can be set up using scheduled tasks (cron jobs) within Magento. This ensures that product information is consistently updated in line with changes made on your site.

What triggers are essential for setting up dynamic remarketing with this integration?

For dynamic remarketing, you'll need to use triggers such as 'viewed product', 'added to cart', and 'purchase'. These actions must be tagged appropriately in your remarketing tag setup so that custom ads can be displayed based on user interactions.

Can we import existing conversion actions from our previous setup into this integration?

Yes, you can import existing conversion actions into our integration. Ensure that these actions are correctly mapped within the tool to accurately reflect user interactions and outcomes observed on your platform.

Does this integration support custom labels for more refined targeting in campaigns?

The integration supports custom labels by allowing you to define specific criteria within your product feeds. This enables refined targeting based on attributes like seasonality or promotions directly from your Magento backend.

How can I ensure compliance with privacy regulations using this integration?

To maintain compliance with privacy regulations like GDPR, make sure you update privacy policies accordingly and secure user consent where applicable before deploying any tracking scripts or cookies related to advertising.

Connect Google Ads and Magento 2.X to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Google Ads and Magento 2.X to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
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- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

New Product
Triggers when a new product is created.
Trigger
Scheduled
Try It
New Order
Triggers when a new order is created (with line item support).
Trigger
Scheduled
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New Sales Order Invoice
Triggers when a new sales order invoice is created (with line item support).
Trigger
Scheduled
Try It
- Email
  Required
- First Name
  Required
- Last Name
  Required
- Middle Name
- Password
  Required
- Prefix
- Suffix
- Gender
- Date Of Birth
- Default Billing Address
- Default Shipping Address
- Tax or VAT number
- Group ID
- Store ID
- Website ID
Action
Write

- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write
New Customer
Triggers when a new customer is created.
Trigger
Scheduled
Try It
New Sales Order Credit Memo
Triggers when a new sales order creditmemo is created.
Trigger
Scheduled
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New Sales Order Shipment
Triggers when a new sales order is created (with line item support).
Trigger
Scheduled
Try It
- Order_id
  Required
- Order Comment
- Should Customer be Notified?
- Should Comment be Visible on front?
Action
Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Magento 2.X on the Zapier blog

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Related categories

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

About Magento 2.X

Magento 2.X is the premier open source e-commerce app used by millions of customers each and every day.

Related categories

eCommerce

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