Integrate Google Ads with Mailchimp to automate your work

Start with Google for free

1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Google Ads with Mailchimp - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from Mailchimp

An action is what takes place after the automation is triggered. For example, with Mailchimp, the action could be "Archive Subscriber."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to Mailchimp

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Google Ads to Mailchimp with a Zapier template.

Our most popular template

Add new Mailchimp subscribers to Google Ads customer lists
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Mailchimp + Google Ads
Add new Mailchimp subscribers to Google Ads Customer Lists
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Mailchimp + Google Ads
Update Mailchimp subscribers with new Google Ads leads
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Google Ads + Mailchimp
Add new/updated Mailchimp subscribers to Google Ads customer lists
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Mailchimp + Google Ads
Add contacts to a Google Ads customer list for new subscribers on Mailchimp
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Mailchimp + Google Ads
Add emails from Mailchimp to Google Ads
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Mailchimp + Google Ads

Add new Mailchimp subscribers to Google Ads customer lists

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Mailchimp + Google Ads

Add new Mailchimp subscribers to Google Ads Customer Lists

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Mailchimp + Google Ads

Update Mailchimp subscribers with new Google Ads leads

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Google Ads + Mailchimp

Add new/updated Mailchimp subscribers to Google Ads customer lists

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Mailchimp + Google Ads

Add contacts to a Google Ads customer list for new subscribers on Mailchimp

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Mailchimp + Google Ads

Add emails from Mailchimp to Google Ads

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Mailchimp + Google Ads

Add offline conversions in Google Ads for new Mailchimp subscribers with tags
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Mailchimp + Google Ads
Add new Mailchimp subscribers in segments or tags to Google Ads customer list as contacts with email
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Mailchimp + Google Ads

Make work flow with AI

Level up your Google Ads to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Google Ads + Mailchimp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Mailchimp

How do I connect Google Ads to Mailchimp using your platform?

To connect Google Ads with Mailchimp, begin by creating a Zap in your account. Select Google Ads as the trigger app and choose a trigger event such as 'New Lead Form Entry'. Next, set Mailchimp as the action app and select actions like 'Add/Update Subscriber'. Follow the prompts to authorize each account, map fields from Google Ads to Mailchimp, and activate your Zap.

What types of triggers are available when integrating Google Ads with Mailchimp?

When integrating Google Ads with Mailchimp using our platform, you can use triggers such as 'New Lead Form Entry' or 'New Campaign'. These triggers allow you to automatically capture lead information or campaign data from Google Ads and perform actions in Mailchimp like updating contact lists.

Can I automate email campaigns in Mailchimp based on events in Google Ads?

Yes, you can automate email campaigns in Mailchimp based on specific events in Google Ads. For instance, when a new lead form entry is generated in Google Ads, our platform can trigger an automatic email campaign to welcome the new leads through Mailchimp.

Is it possible to update subscriber information in Mailchimp from data collected via Google Ads?

Certainly. By setting up a workflow on our platform where a completed lead form serves as the trigger event in Google Ads, you can automatically update or add subscriber information within your Mailchimp list.

How secure are my integrations between Google Ads and Mailchimp through your platform?

We prioritize data security across all connectors. Integrations between Google Ads and Mailchimp use secure OAuth for authentication ensuring that your credentials and data remain protected at all times during transfers.

Are there any limitations when connecting multiple accounts for both apps?

While you can connect multiple accounts for both Google Ads and Mailchimp, it's important to ensure each connection is authenticated separately through our platform. Check for any specific rate limits or API restrictions imposed by either service that might affect extensive data transfers.

How often does the data sync happen between these two services once integrated?

The frequency of data synchronization between Google Ads and Mailchimp depends on how you've configured your workflows. Typically, triggers run instantly whenever possible; however, some actions may depend on periodic polling schedules depending on API capabilities.

Connect Google Ads and Mailchimp to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Google Ads and Mailchimp to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

- Audience
- Status
  Required
Trigger
Scheduled
Try It
- Audience
- Link
  Required
- Track all links clicks
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
Try It
- Store
  Required
Trigger
Scheduled
Try It
- Audience
- Segment or Tag
  Required
Trigger
Scheduled
Try It
- Audience
- Email
  Required
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Name
  Required
Action
Write
- Name
  Required
- Company
  Required
- Address1
  Required
- Address2
- City
  Required
- State
  Required
- Zip
  Required
- Country
  Required
- Phone
- Permission_reminder
  Required
- Email_type_option
  Required
- From_name
  Required
- From_email
  Required
- Subject
  Required
- Language
  Required
- Notify_on_subscribe
- Notify_on_unsubscribe
- Double_optin
- Marketing_permissions
- Use_archive_bar
Action
Write
- Audience
- Email
  Required
- Delete Contact
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Segment or Tag
  Required
- Email
  Required
Action
Write
- Name
  Required
Action
Search
- Audience
- Name
  Required
Action
Search
- Name
  Required
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Search or write
- Name
  Required
- Audience
- Audience
- Email
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Search or write

- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write
- Audience
- Trigger each time a subscriber opens an email
Trigger
Scheduled
Try It
New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Scheduled
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It
- Audience
Trigger
Instant
Try It
- Audience
- Note_about_samples
Trigger
Instant
Try It
- Campaign Name
- Audience
- Segment or Tag
  Required
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Write
- Campaign
  Required
Action
Write
- Audience
- Email
  Required
- Name
  Required
- Properties
Action
Write
- Audience
- Email
  Required
- New Email
- Status
  Required
- Double_optin
- Update Existing
- Replace Groups
- Groups
- Language
  Required
- Tag(s)
Action
Write
- Audience
- Segment or Tag
  Required
- Email
  Required
Action
Write
- Audience
- Email
  Required
- Note
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Store
  Required
- Email
  Required
Action
Search
- Name
  Required
- Audience
Action
Search
- Audience
- Name
  Required
Action
Search or write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Mailchimp on the Zapier blog

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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