Integrate Google Ads with MailerLite to automate your work

Start with Google for free

1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Google Ads with MailerLite - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from MailerLite

An action is what takes place after the automation is triggered. For example, with MailerLite, the action could be "Add Subscriber to a Group."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to MailerLite

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Google Ads to MailerLite with a Zapier template.

Our most popular template

Add new MailerLite group subscribers to Google Ads customer list with email
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MailerLite + Google Ads
Add new MailerLite subscribers to Google Ads customer list as contacts
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MailerLite + Google Ads
Create new Google Ads contacts from MailerLite subscribers
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MailerLite + Google Ads
Create Google Ads contacts from new MailerLite subscribers
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MailerLite + Google Ads
Create or Update Subscriber in MailerLite for new lead form entries in Google Ads
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Google Ads + MailerLite
Create Google Ads conversions for new MailerLite subscribers
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MailerLite + Google Ads

Add new MailerLite group subscribers to Google Ads customer list with email

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MailerLite + Google Ads

Add new MailerLite subscribers to Google Ads customer list as contacts

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MailerLite + Google Ads

Create new Google Ads contacts from MailerLite subscribers

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MailerLite + Google Ads

Create Google Ads contacts from new MailerLite subscribers

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MailerLite + Google Ads

Create or Update Subscriber in MailerLite for new lead form entries in Google Ads

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Google Ads + MailerLite

Create Google Ads conversions for new MailerLite subscribers

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MailerLite + Google Ads

Add new Google Ads leads to a MailerLite group as subscribers
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Google Ads + MailerLite
Create MailerLite campaigns for new Google Ads lead form entries
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Google Ads + MailerLite

Make work flow with AI

Level up your Google Ads to MailerLite integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Google Ads + MailerLite integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and MailerLite

How do I set up an integration between Google Ads and MailerLite?

To set up an integration between Google Ads and MailerLite, you can use our platform to create triggers based on specific actions. For instance, you can trigger an action in MailerLite when a new lead form extension is submitted in Google Ads. Utilize our interface to select the desired trigger from Google Ads and the corresponding action in MailerLite, such as subscribing the lead to a mailing list.

Can I automatically add new leads from Google Ads to a MailerLite list?

Yes, by using our integration platform, you can automatically add new leads from Google Ads to a specific list in MailerLite. Set up a workflow where the creation of a new lead in Google Ads acts as a trigger that adds the contact details to your selected MailerLite subscriber list.

How can I track conversions from my email campaigns back into Google Ads?

To track conversions from your MailerLite email campaigns back into Google Ads, set up custom tracking scripts through our platform. This may involve configuring conversion tracking pixels or tags within your campaign settings that communicate events occurring in your emails back to Google Ads for reporting purposes.

What types of data can be synced between Google Ads and MailerLite?

Our integration allows for syncing various types of data such as new leads, conversion metrics, and campaign performance insights. You can configure workflows where actions such as form submissions in Google Ads reflect as subscriber updates or campaign engagements in MailerLite.

Is it possible to segment my email audience based on their interactions with my ads?

Yes, you can segment your email audience in MailerLite based on their interactions with your ads by using behavior-based triggers from our platform. When users interact with certain ad types or perform specific actions within your ads, these events can be used as triggers for updating audience segments.

Do I need any coding skills to integrate Google Ads with MailerLite?

No coding skills are required to integrate Google Ads with MailerLite when using our platform. The integration process involves selecting triggers and actions within an intuitive interface designed for users without technical expertise.

How do I ensure my leads' information is secure during integration?

We prioritize data security and use encryption throughout the integration process between Google Ads and MailerLite. All personal data transferred is subject to our strict compliance measures, ensuring your leads' information remains confidential and secure at all times.

Connect Google Ads and MailerLite to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Google Ads and MailerLite to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

Subscriber Clicked Campaign Link
Triggers when a subscriber clicks a link in a campaign.
Trigger
Instant
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Campaign Sent
Triggers when a campaign has been sent out.
Trigger
Instant
Try It
- Subscriber Group
  Required
Trigger
Instant
Try It
Subscriber Bounced
Triggers when an email to a subscriber bounces.
Trigger
Instant
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Subscriber Deleted
Triggers when a subscriber is deleted or forgotten.
Trigger
Instant
Try It
- Automation
  Required
Trigger
Instant
Try It
Subscriber Fields Updated
Triggers when the subscriber fields have been updated.
Trigger
Instant
Try It
- Email
  Required
- New Email
  Required
Action
Write
- Name
  Required
Action
Write
- Subscriber Group
  Required
- Email
  Required
Action
Write
- Email
  Required
Action
Write
- Email or name
  Required
Action
Search

- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write
Subscriber Opened Campaign
Triggers when a subscriber opens a campaign.
Trigger
Instant
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Spam Complaint
Triggers when a subscriber issues a spam complaint about an email.
Trigger
Instant
Try It
- Automation
  Required
Trigger
Instant
Try It
Subscriber Created
Triggers when a subscriber was created on your mailing list.
Trigger
Instant
Try It
- Subscriber Group
  Required
Trigger
Instant
Try It
Subscriber Unsubscribed
Triggers when a subscriber has unsubscribed from your mailing list.
Trigger
Instant
Try It
- Subscriber Group
  Required
- Email
  Required
Action
Write
- Name
  Required
- Email subject
  Required
- Email sender name
  Required
- Email from address
  Required
- Email content
  Required
- Subscriber Groups
- Subscriber Segments
Action
Write
- Subscriber Group
  Required
- Email
  Required
- Resubscribe
Action
Write
- Name
  Required
- Email subject
  Required
- Email sender name
  Required
- Email from address
  Required
- Email content
  Required
- Subscriber Groups
- Subscriber Segments
Action
Write
- Name
  Required
Action
Search

Learn how to automate Google Ads on the Zapier blog

Learn how to automate MailerLite on the Zapier blog

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Help

Related categories

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

About MailerLite

MailerLite’s super-fast email marketing platform helps you grow your business online using innovative email designs, automations, email segmentation and intuitive no-code tools to create websites, landing pages, and signup forms.

Learn more Help

Related categories

Marketing Automation

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Integrate Google Ads with MailerLite to automate your work

How Zapier works

Select a trigger from Google Ads

Setup an action from MailerLite

That’s it! You just connected Google Ads to MailerLite

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Set up your first integration

Add new MailerLite group subscribers to Google Ads customer list with email

Add new MailerLite subscribers to Google Ads customer list as contacts

Create new Google Ads contacts from MailerLite subscribers

Create Google Ads contacts from new MailerLite subscribers

Create or Update Subscriber in MailerLite for new lead form entries in Google Ads

Create Google Ads conversions for new MailerLite subscribers

Add new MailerLite group subscribers to Google Ads customer list with email

Add new MailerLite subscribers to Google Ads customer list as contacts

Create new Google Ads contacts from MailerLite subscribers

Create Google Ads contacts from new MailerLite subscribers

Create or Update Subscriber in MailerLite for new lead form entries in Google Ads

Create Google Ads conversions for new MailerLite subscribers

Add new Google Ads leads to a MailerLite group as subscribers

Create MailerLite campaigns for new Google Ads lead form entries

Make work flow with AI

Frequently Asked Questions about Google Ads + MailerLite integrations

Connect Google Ads and MailerLite to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Connect Google Ads and MailerLite to unlock the power of automation

Supported triggers and actions

Learn how to automate Google Ads on the Zapier blog

Track offline conversions in Google Ads with Zapier

5 ways to automate Google Ads with Zapier

Learn how to automate MailerLite on the Zapier blog

Master the timing of your email marketing with MailerLite

6 ways to automate MailerLite with Zapier

Connect Google Ads to MailerLite on the world's largest no-code automation platform

Explore Google Ads + MailerLite Integrations

Explore Google Ads + MailerLite Integrations