To set up the Google Ads and Marketo integration, you need to access our platform and navigate to the integrations section. Here, select Google Ads and follow the prompts to connect your account. Once connected, you can choose triggers such as new leads or campaign updates in Marketo that synchronize with actions like updating audiences or campaigns in Google Ads.

Yes, by using our platform, you can create an automation where a new lead in Marketo acts as a trigger to add that contact to a designated audience in Google Ads. You’ll need to configure this through our integration setup, specifying the lead creation event as your trigger and audience selection as your action.

Our system allows syncing of various data points between Google Ads and Marketo. Typically, user interaction data such as ad clicks or form submissions can trigger updates in lead status or initiate email campaigns within Marketo.

Absolutely. You can specify triggers like a change in lead score or status within Marketo that will trigger actions within Google Ads. This could include adjusting bids for certain keywords or altering targeting settings based on real-time lead data.

No coding skills are required. Our interface is designed for ease of use with a drag-and-drop setup process. You’ll simply select your desired triggers from Marketo and corresponding actions in Google Ads without any programming knowledge needed.

We have built-in validation processes that ensure data integrity between systems during synchronization. If mismatches occur, alerts are generated so adjustments can be made manually through our dashboard.

Yes, actions across both systems can occur simultaneously when specific multi-step automations are configured using our platform. For example, when a form is submitted via a Google Ad click (trigger), it could update lead info in both databases at once (action).