Integrate Google Ads with Pardot to automate your work

To integrate Google Ads with Pardot, you must first ensure you have both accounts set up. Configure your Google Ads account to allow data sharing and access through Pardot. Then, in Pardot, access the settings for connecting third-party services, where you can enter your Google Ads details. Our integration uses specific triggers like ad clicks to update or create prospect records in Pardot as actions.

Yes, you can track conversions from Google Ads within Pardot by setting up conversion tracking as a trigger. This is done by linking your ads to landing pages or forms managed through Pardot, allowing our system to register whenever a prospect takes an action that we consider a conversion.

Our integration checks for existing records before creating new ones via triggers from actions such as ad clicks. If a duplicate is detected in Pardot, the record is updated rather than duplicated, keeping your database clean and accurate.

Data such as ad clicks, impressions, campaign responses, and specified conversion events can be synchronized between Google Ads and Pardot. We rely on triggers set within your campaign strategy to ensure this synchronization happens accurately.

Yes, you need sufficient permissions in both platforms: administrative access in Pardot for managing third-party integrations and at least standard access level permissions in Google Ads to adjust account-level settings necessary for the integration.

Absolutely! Our integration supports automating email responses triggered by specific actions such as form submissions or page views originating from a Google Ad click. This ensures timely follow-up with prospects directly from their interaction point.

Yes, custom triggers can be defined within our setup process. These might include actions like visiting certain pages after an ad click or engaging with specific content embedded within landing pages connected through your campaigns.