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Quickly connect Google Ads to Podium with a Zapier template.

Our most popular template

Send Message in Podium for new lead form entries in Google Ads
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Google Ads + Podium

Send Message in Podium for new lead form entries in Google Ads

Details

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Google Ads + Podium

How Zapier works

Zapier makes it easy to integrate Google Ads with Podium - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from Podium

An action is what takes place after the automation is triggered. For example, with Podium, the action could be "Cancel an Invoice."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to Podium

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Ads to Podium integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about Google Ads + Podium integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Podium

How do I integrate Google Ads with Podium?

To integrate Google Ads with Podium, you can use our platform to create workflows that trigger actions in Podium based on events in Google Ads. These actions can include sending notifications or updating customer interactions.

What triggers from Google Ads can be used with Podium?

We support triggers such as new lead form submissions or specific conversion events in Google Ads, which can then initiate automated responses through Podium.

Can I customize the actions taken in Podium based on specific Google Ads events?

Yes, you can set up custom workflows where specific events in Google Ads, like a new ad campaign conversion, trigger tailored actions within Podium to suit your business needs.

Is there a limit to the number of triggers I can use from Google Ads when integrating with Podium?

There is no set limit to the number of triggers you can establish; however, performance may vary depending on the complexity and volume of data being processed.

Do I need technical expertise to set up the integration between Google Ads and Podium?

While no deep technical expertise is required, familiarity with both platforms will help. Our intuitive interface guides you through setting up your triggers and actions efficiently.

How can this integration help manage my ad campaign responses more effectively?

By using our integration, every time an interaction is logged in your Google Ads account, automated follow-ups or message sequences can be triggered via Podium, ensuring timely engagement with prospects.

Are there any troubleshooting tips if my integration between Google Ads and Podium isn't working correctly?

If issues arise, we recommend checking that all your API keys are correct and that both accounts are properly linked. Ensuring that permissions are correctly configured on both platforms is also crucial for seamless operation.

Connect Google Ads and Podium to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
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- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

- Status
  Required
Trigger
Scheduled
Try It
New Paid Invoice
Triggers when an invoice is paid by the contact via the invoice link. Marking an invoice as paid in the app will not fire this trigger.
Trigger
Scheduled
Try It
New Review
Triggers when a customer submits a review for your business from a Podium review invite.
Trigger
Scheduled
Try It
- Location
  Required
- Invoice Uid
  Required
- Note
  Required
Action
Write
- Data Feed Uid
  Required
- Location
  Required
- Custom
Action
Write
- Location
  Required
- Invoice Uid
  Required
- Note
  Required
- Reason
  Required
- Amount
  Required
- Payment Unique Identifer
  Required
Action
Write

- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write
New Invoice
Triggers when a new invoice is created.
Trigger
Scheduled
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New Refunded Invoice
Triggers when there is a refund on an invoice.
Trigger
Scheduled
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New Review Invite
Triggers when a new review invite is created.
Trigger
Scheduled
Try It
- AccountUid
- Messenger Channel
  Required
- Customer Name
  Required
- Invoice Number
- Amount
  Required
- Description
- Location
  Required
- Card Reader
Action
Write
- Data Feed Uid
  Required
- Number of Events
  Required
Action
Write
- Body
- Messenger Channel
  Required
- Channel Type
  Required
- Contact Name
- Location
  Required
- Sender Name
- Subject
Action
Write

Learn how to automate Google Ads on the Zapier blog

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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