Connect Google Ads and QuickBooks Online to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Google Ads with QuickBooks Online - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."
A trigger is the event that kicks off your automated workflow.

Setup an action from QuickBooks Online

An action is what takes place after the automation is triggered. For example, with QuickBooks Online, the action could be "Create Bill (Item Based)."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to QuickBooks Online

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Ads to QuickBooks Online integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Ads + QuickBooks Online integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and QuickBooks Online

How do I set up an integration between Google Ads and QuickBooks Online?

You can integrate Google Ads with QuickBooks Online by using triggers and actions through our automation platform. First, select a trigger event such as a new campaign or a conversion in Google Ads. Then, choose QuickBooks Online as the action app where you can create an invoice, add a customer, or update existing records based on data from your ads.

What triggers are available for Google Ads in the integration?

The integration supports several triggers from Google Ads including new lead forms, conversions, and changes in campaign metrics. These triggers allow you to automate workflows that can transfer important advertising data into QuickBooks Online.

Can I automatically create invoices in QuickBooks Online for new leads captured through Google Ads?

Yes, you can set up an automation where new leads captured via Google Ads trigger the creation of an invoice in QuickBooks Online. You just need to map fields like customer details and transaction amounts to ensure accurate billing.

Is it possible to update customer information in QuickBooks based on Google Ads interactions?

Certainly! When specific events occur in your Google Ads account such as lead form submissions or conversions, they can automatically update corresponding customer information in QuickBooks Online ensuring your records are always current.

Are there any limitations when syncing data between Google Ads and QuickBooks Online?

There may be some limitations regarding the types of data available for syncing due to API restrictions from both platforms. However, key actions like creating invoices or updating customer records typically function smoothly using our integration features.

How do we ensure that transactions recorded from Google Ads into QuickBooks are accurate?

Accuracy is achieved by carefully mapping fields between the two platforms during setup. Our intuitive interface allows you to match fields like customer names and transaction values so that every integration reflects real-time and precise data.

What actions can be performed by integrating QuickBooks with Google Ads beyond generating reports?

Apart from generating insightful reports, you can automate tasks such as creating or updating invoices, managing inventory levels based on product performance in ads, and adding or updating customer details directly within your financial system.

Connect Google Ads and QuickBooks Online to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Scheduled
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Scheduled
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate QuickBooks Online on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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