Google Ads + Shopify
Create customer lists in Google Ads from new abandoned carts in Shopify
Recover lost sales and increase revenue with this workflow that connects Shopify with Google Ads. When a cart is abandoned in your Shopify store, a new customer list will be created in Google Ads, enabling you to target potential customers through retargeting campaigns. Stay ahead of the game by streamlining your online marketing efforts and driving customers back to complete their purchases.
Recover lost sales and increase revenue with this workflow that connects Shopify with Google Ads. When a cart is abandoned in your Shopify store, a new customer list will be created in Google Ads, enabling you to target potential customers through retargeting campaigns. Stay ahead of the game by streamlining your online marketing efforts and driving customers back to complete their purchases.
- When this happens...
New Abandoned CartTriggers whenever a cart is "abandoned" (only open carts) (with line item support).
TriggerScheduledZapier checks for new data every 15 min on the Free plan - automatically do this!
Create Customer ListCreates a customer list in Google Ads Audience Manager.
ActionWriteCreate a new record or update an existing record in your app.
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New Blog
Triggers when a new blog is added to your Shopify store.
Try ItTriggerThis is the start of your ZapScheduledZapier checks for new data every 15 min on the Free planNew Customer
Triggers when a new customer is added to your Shopify account.
Try ItTriggerThis is the start of your ZapScheduledZapier checks for new data every 15 min on the Free planNew Cancelled Order
Triggers whenever an order is cancelled (with line item support).
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.New Fulfilled Order
Triggers when an order is fulfilled (with line item support).
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.New Paid Order
Triggers when an order is paid (with line item support).
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.New Product
Triggers when a product is created.
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.Updated Customer
Triggers when a customer's information is updated.
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.Updated Order
Triggers when an order is updated (with line item support).
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.Updated Tag in Order
Triggers when a tag has either been added or removed from an order.
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.CustomerRequired
TagsRequired
Overwrite existing tags?
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.NameRequired
External Id
A note about the company
Company Contact
Contact Email
Contact First Name
Contact Last Name
Contact Phone
Contact Title
Contact Locale
Location
Billing same as shipping address?
Company Shipping Address
Shipping Address Line 1
Shipping Address Line 2
Shipping Address City
Shipping Address Country Code
Shipping First Name
Shipping Last Name
Shipping Address Phone
Shipping Address Recipient
Shipping Address Zip
Shipping Address Zone Code
Location External ID
Location Locale
Location Name
Location Note
Location Phone
Tax Registration Id
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.First Name
Last Name
Email AddressRequired
Customer Phone
Company Name
Street Address
Street Address Line 2
City
State
State/Province Code
Country
Zip Code
Address Phone
Tags
Note
Accepts Marketing
Tax Exempt
Tax Exemptions
Send E-Mail Invite
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Order IDRequired
Fulfillment Order IDRequired
Notify Customer
Address Line 1
Address Line 2
City
Country Code
Province Code
Zip Code
Tracking Company
Tracking Number
Tracking URL
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Email
Product
Product Variant
SKU
Product Quantity
Product Title
Product Price
Weight in Grams
Price
Rate
Title
Note
Discount - Type
Discount - Amount
Discount - Code
Additional Details
Tags
Buyer Accepts Marketing?
Shipping Address Instructions
Shipping Address - First name
Shipping Address - Last name
Shipping Address - Company
Shipping Address - Phone
Shipping Address - Address
Shipping Address - Address con't
Shipping Address - City
Shipping Address - Country
Shipping Address - Country Code
Shipping Address - State/Province/Region
Shipping Address - State/Province/Region Code
Shipping Address - Postal/Zip code
Billing Address Instructions
Billing Address - First name
Billing Address - Last name
Billing Address - Company
Billing Address - Phone
Billing Address - Address
Billing Address - Address con't
Billing Address - City
Billing Address - Country
Billing Address - Country Code
Billing Address - State/Province/Region
Billing Address - State/Province/Region Code
Billing Address - Postal/Zip code
Send Receipt
Send Fulfillment Receipt
Location
Inventory Behaviour
Financial Status
Fulfillment Status
Code
Title
Price
Discounted Price
Source
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Product IDRequired
Channel IDRequired
Publish Date
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.OrderRequired
Amount
Currency
Type
Parent Transaction
Warning
Gateway
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Order IDRequired
Email
Notes
Phone
Buyer Accepts Marketing?
Remove Customer from Order?
Tags
Additional Details
Shipping Address - Line 1
Shipping Address - Line 2
Shipping Address - City
Shipping Address - Company
Shipping Address - Country
Shipping Address - First Name
Shipping Address - Last Name
Shipping Address - Latitude
Shipping Address - Longitude
Shipping Address - Name
Shipping Address - Phone
Shipping Address - Province
Shipping Address - Province Code
Shipping Address - ZIP
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Product IDRequired
Title
Product Type
Vendor
Product Status
Product Description
Tags
Category
Collections to Join
Collections to Leave
Handle
Redirect Handle?
Alt Text
Media Content Type
Original Source
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Name
Email
ActionThis is an event a Zap performs.SearchFind existing data in your appOrder IDRequired
Include Closed Fulfillment Orders
ActionThis is an event a Zap performs.SearchFind existing data in your appOwner ResourceRequired
Owner IdRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appIdsRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appProduct TitleRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appProduct Variant SKURequired
ActionThis is an event a Zap performs.SearchFind existing data in your appName
Email AddressRequired
First Name
Last Name
Customer Phone
Company Name
Street Address
Street Address Line 2
City
State
State/Province Code
Country
Zip Code
Address Phone
Tags
Note
Accepts Marketing
Tax Exempt
Tax Exemptions
Send E-Mail Invite
ActionThis is an event a Zap performs.Search or writeFind existing data in your app, or create a new record if no data is foundProduct IDRequired
Product Variant TitleRequired
Add New Image - File
Add New Image - Alt Text
Choose Existing Image
Price
Compare-at Price
Charge Tax On This Variant?
Cost Per Item
SKU (Stock Keeping Unit)
Barcode (ISBN, UPC, GTIN, etc.)
Track Quantity?
Continue Selling When Out of Stock?
This Is a Physical Product
Weight
Weight Unit
Country/Region of Origin
Harmonized System (HS) code
Position
Requires Components
Tax Code
ActionThis is an event a Zap performs.Search or writeFind existing data in your app, or create a new record if no data is foundUse Google Ads as...Required
Managed Account
Lead FormRequired
Try ItTriggerThis is the start of your ZapScheduledZapier checks for new data every 15 min on the Free planUse Google Ads as...Required
Managed Account
Customer ListRequired
Customer IdentifierRequired
Message
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Use Google Ads as...Required
Managed Account
ResourceRequired
Dates to IncludeRequired
Limit
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Double Opt Message
Use Google Ads as...Required
Managed Account
Multiple Identifier Note
Conversion User Identifier SourceRequired
Conversion ActionRequired
TimestampRequired
Value
Currency
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.HTTP MethodRequired
URLRequired
Query String Parameters
Headers
Additional Request Headers
Body
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Use Google As...Required
ActionThis is an event a Zap performs.SearchFind existing data in your appNameRequired
Description
Message
ActionThis is an event a Zap performs.Search or writeFind existing data in your app, or create a new record if no data is found
BlogRequired
Blog Entry Status
Try ItTriggerThis is the start of your ZapScheduledZapier checks for new data every 15 min on the Free planCustomer Account Enabled
Triggers when a customer account is enabled.
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.Abandoned Cart Age (Hours)Required
Try ItTriggerThis is the start of your ZapScheduledZapier checks for new data every 15 min on the Free planNew Draft Order
Triggers when a new draft order is created
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.New Order
Triggers when an order is created (with line item support).
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.New Refund
Triggers when a refund or partial refund occurs.
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.New Tag Added to Customer
Triggers when a new tag is added to a customer.
Try ItTriggerThis is the start of your ZapScheduledZapier checks for new data every 15 min on the Free planUpdated Product
Triggers when a Product is updated, ordered or when a variant is added, removed, or updated.
Try ItTriggerThis is the start of your ZapInstantThis event starts a Zap instantly.Order IDRequired
Type of Line Item to AddRequired
Reason for Edit
Notify the Customer?
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.BlogRequired
TitleRequired
Author NameRequired
ContentRequired
Featured Image URL
Excerpt/Summary
Tags
Is Published?
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Product IDRequired
Add New Image - File
Add New Image - Alt Text
Choose Existing Image
Price
Compare-at Price
Charge Tax On This Variant?
Cost Per Item
SKU (Stock Keeping Unit)
Barcode (ISBN, UPC, GTIN, etc.)
Track Quantity?
Continue Selling When Out of Stock?
This Is a Physical Product
Weight
Weight Unit
Country/Region of Origin
Harmonized System (HS) code
Position
Requires Components
Tax Code
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Email
Product
Product Variant
Product Quantity
Product Title
Product Price
Weight in Grams
Note
Discount - Type
Discount - Amount
Discount - Code
Additional Details
Tags
Shipping Address Instructions
Shipping Address - First name
Shipping Address - Last name
Shipping Address - Company
Shipping Address - Phone
Shipping Address - Address
Shipping Address - Address con't
Shipping Address - City
Shipping Address - Country
Shipping Address - State/Province/Region
Shipping Address - Postal/Zip code
Billing Address Instructions
Billing Address - First name
Billing Address - Last name
Billing Address - Company
Billing Address - Phone
Billing Address - Address
Billing Address - Address con't
Billing Address - City
Billing Address - Country
Billing Address - State/Province/Region
Billing Address - Postal/Zip code
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Adjust or Set quantity?Required
The name of quantities to be changedRequired
The reason for the quantity changesRequired
LocationRequired
Product
Product VariantRequired
Quantity to Set or Adjust
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.TitleRequired
Product Type
Vendor
Product Status
Product Description
Tags
Collection ID
Handle
Note
First Product Option
Values for First Product Option
Second Product Option
Values for Second Product Option
Third Product Option
Values for Third Product Option
Category
Alt Text
Media Content Type
Original Source
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.CustomerRequired
TagsRequired
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.CustomerRequired
First Name
Last Name
Email Address
Company Name
Default Address
Street Address
Street Address Line 2
City
State
State/Province Code
Country
Zip Code
Tags
Phone Number
Note
Tax Exempt
Tax Exemptions
Accepts Marketing
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.ProductRequired
Product VariantRequired
Price
Compare at Price
SKU
Barcode
Tax Code
Is taxable?
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.HTTP MethodRequired
URLRequired
Query String Parameters
Headers
Additional Request Headers
Body
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Query - Name
Query - Confirmation Number
Query - Email
Query - Customer ID
Query - Location ID
Query - SKU
Query - Order ID
Sort Key
Reverse?
Raw Query
ActionThis is an event a Zap performs.SearchFind existing data in your appOrder IDRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appOrder IdRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appProduct TitlesRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appProduct Variant TitlesRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appProductRequired
Product Variant TitleRequired
ActionThis is an event a Zap performs.SearchFind existing data in your appProduct TitleRequired
Product Type
Vendor
Product Status
Product Description
Tags
Collection ID
Handle
Note
First Product Option
Values for First Product Option
Second Product Option
Values for Second Product Option
Third Product Option
Values for Third Product Option
Category
Alt Text
Media Content Type
Original Source
ActionThis is an event a Zap performs.Search or writeFind existing data in your app, or create a new record if no data is found
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerThis is the start of your ZapScheduledZapier checks for new data every 15 min on the Free planUse Google Ads as...Required
Managed Account
Customer ListRequired
EmailRequired
Message
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.NameRequired
Description
Message
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Use Google Ads as...Required
Managed Account
Customer ListRequired
Customer IdentifierRequired
Message
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.StatusRequired
ActionThis is an event a Zap performs.WriteCreate a new record or update an existing record in your app.Use Google As...Required
ActionThis is an event a Zap performs.SearchFind existing data in your appNameRequired
ActionThis is an event a Zap performs.SearchFind existing data in your app
About Google Ads
Related categories
About Shopify
Related categories
Related Zap Templates
- Add new Shopify customers to Google Ads Custom Lists
- Add new Shopify customers to Google Ads Customer Lists
- Add contacts to a Google Ads customer list for new abandoned carts on Shopify
- Trigger offline conversions in Google Ads for new paid orders in Shopify
- Add people to Google Ads Custom Lists for newly-paid Shopify orders
- Add new Shopify customers to Google Ads customer lists
- Add contacts to a Google Ads customer list for updated customers on Shopify
- Add people to Google Ads Customer Lists for newly-paid Shopify orders
- Update Google Ads contacts list with updated customers from Shopify
- Add Contact to Customer List With Email in Google Ads for New Abandoned Cart in Shopify
- Add contacts to a Google Ads customer list for new paid orders on Shopify
- Add Contact to Customer List With Email in Google Ads for New Customer in Shopify
- Add new Shopify customers to a Google Ads customer list automatically
- Remove new Shopify customers from Google Ads customer lists
- Add new Google Ads leads to Shopify
- Create Order in Shopify for new lead form entries in Google Ads
- Create Customer in Shopify for new lead form entries in Google Ads
- Send Offline Conversion to Google Ads for New Customer in Shopify
- Add Contact to Customer List With Email in Google Ads for New Paid Order in Shopify
- Update Google Ads contacts list when Shopify customers are updated
- Create Shopify blog entries from new Google Ads lead form entries
- Add new Shopify accounts to Google Ads contact list when customer accounts are enabled
- Add new Shopify blog entries to Google Ads contact list with emails
- Create Google Ads customer lists from new Shopify customer accounts enabled
- Create new Shopify extensions for every new Google Ads campaign
- Add new Shopify accounts to Google Ads customer list immediately upon activation
- Enable Google Ads api requests when new Shopify customer accounts are activated
- Generate customer lists in Google Ads for new paid orders in Shopify
- Create custom actions in Google Ads for each new customer in Shopify
- Create new Shopify orders when new Google Ads campaigns are launched
- Add new Shopify orders to Google Ads customer list as contacts with email
- Create customer lists in Google Ads from new abandoned carts in Shopify
- "add new Shopify accounts to Google Ads customer list when customer account is enabled"
- Enable new Shopify accounts and create customer lists in Google Ads
- Create customer lists in Google Ads from new customers in Shopify
- Create customer lists in Google Ads for new paid orders in Shopify
- Create customer lists in Google Ads from new Shopify customers
- Add new Shopify accounts to Google Ads customer list when enabled
- Create customer lists in Google Ads from new customers in Shopify
- Add new Shopify customer accounts to Google Ads contact list with email
- Create customer lists in Google Ads from new orders in Shopify
- Add contacts to Google Ads customer list when Shopify customers are updated
- Create Google Ads customer list from new Shopify customers
- Add new Shopify customer accounts to Google Ads contact list
- Create customers in Shopify from new lead form entries in Google Ads
- Publish new Shopify products when new Google Ads campaigns are created
Related Zap Templates
- Add new Shopify customers to Google Ads Custom Lists
- Trigger offline conversions in Google Ads for new paid orders in Shopify
- Add contacts to a Google Ads customer list for updated customers on Shopify
- Add Contact to Customer List With Email in Google Ads for New Abandoned Cart in Shopify
- Add new Shopify customers to a Google Ads customer list automatically
- Create Order in Shopify for new lead form entries in Google Ads
- Add Contact to Customer List With Email in Google Ads for New Paid Order in Shopify
- Add new Shopify accounts to Google Ads contact list when customer accounts are enabled
- Create new Shopify extensions for every new Google Ads campaign
- Generate customer lists in Google Ads for new paid orders in Shopify
- Add new Shopify orders to Google Ads customer list as contacts with email
- Enable new Shopify accounts and create customer lists in Google Ads
- Create customer lists in Google Ads from new Shopify customers
- Add new Shopify customer accounts to Google Ads contact list with email
- Create Google Ads customer list from new Shopify customers
- Publish new Shopify products when new Google Ads campaigns are created
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- Add new Shopify customers to Google Ads Customer Lists
- Add people to Google Ads Custom Lists for newly-paid Shopify orders
- Add people to Google Ads Customer Lists for newly-paid Shopify orders
- Add contacts to a Google Ads customer list for new paid orders on Shopify
- Remove new Shopify customers from Google Ads customer lists
- Create Customer in Shopify for new lead form entries in Google Ads
- Update Google Ads contacts list when Shopify customers are updated
- Add new Shopify blog entries to Google Ads contact list with emails
- Add new Shopify accounts to Google Ads customer list immediately upon activation
- Create custom actions in Google Ads for each new customer in Shopify
- Create customer lists in Google Ads from new abandoned carts in Shopify
- Create customer lists in Google Ads from new customers in Shopify
- Add new Shopify accounts to Google Ads customer list when enabled
- Create customer lists in Google Ads from new orders in Shopify
- Add new Shopify customer accounts to Google Ads contact list
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- Add contacts to a Google Ads customer list for new abandoned carts on Shopify
- Add new Shopify customers to Google Ads customer lists
- Update Google Ads contacts list with updated customers from Shopify
- Add Contact to Customer List With Email in Google Ads for New Customer in Shopify
- Add new Google Ads leads to Shopify
- Send Offline Conversion to Google Ads for New Customer in Shopify
- Create Shopify blog entries from new Google Ads lead form entries
- Create Google Ads customer lists from new Shopify customer accounts enabled
- Enable Google Ads api requests when new Shopify customer accounts are activated
- Create new Shopify orders when new Google Ads campaigns are launched
- "add new Shopify accounts to Google Ads customer list when customer account is enabled"
- Create customer lists in Google Ads for new paid orders in Shopify
- Create customer lists in Google Ads from new customers in Shopify
- Add contacts to Google Ads customer list when Shopify customers are updated
- Create customers in Shopify from new lead form entries in Google Ads