Integrate Google Ads with Square to automate your work

Start with Google for free

1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

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Zapier makes it easy to integrate Google Ads with Square - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from Square

An action is what takes place after the automation is triggered. For example, with Square, the action could be "Add Customer to Group."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to Square

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Google Ads to Square with a Zapier template.

Our most popular template

Add new Square customers to Google Ads Customer Lists
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Square + Google Ads
Add new Square customers to Google Ads Custom Lists
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Square + Google Ads
Add contacts to a Google Ads customer list for new customers on Square
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Square + Google Ads
Record offline conversions in Google Ads for new Square customers
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Square + Google Ads
Add new Square customers to Google Ads contact list
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Square + Google Ads
Send Offline Conversion to Google Ads for New Customer in Square
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Square + Google Ads

Add new Square customers to Google Ads Customer Lists

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Square + Google Ads

Add new Square customers to Google Ads Custom Lists

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Square + Google Ads

Add contacts to a Google Ads customer list for new customers on Square

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Square + Google Ads

Record offline conversions in Google Ads for new Square customers

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Square + Google Ads

Add new Square customers to Google Ads contact list

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Square + Google Ads

Send Offline Conversion to Google Ads for New Customer in Square

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Square + Google Ads

Send Offline Conversion to Google Ads for New Order in Square
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Square + Google Ads
Add new Square orders to Google Ads contact list
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Square + Google Ads

Make work flow with AI

Level up your Google Ads to Square integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Google Ads + Square integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Square

How do I set up an automation to create a new Square customer from a Google Ads lead?

To set up an automation that creates a new Square customer from a Google Ads lead, you'll want to use our Zap editor. Begin by selecting Google Ads as your trigger app and choose 'New Lead' as the trigger event. Then, choose Square as the action app and select 'Create Customer' as the action event. Map the fields from your lead form into Square's customer creation fields.

Can I track Google Ads conversions in Square transactions?

Yes, you can track Google Ads conversions with Square transactions by setting up an automation that links these two services. Use our platform to create a workflow where a Google Ads conversion triggers a lookup action in Square for any matching transaction data. Note that this involves setting up proper tracking IDs within both platforms.

Is it possible to update my product inventory in Square based on Google Ads performance?

While directly updating product inventory based on ad performance isn't straightforward, you can automate alerts. An example setup can include triggering notifications if certain campaign parameters are met in Google Ads, allowing manual adjustments thereafter within Square.

What permissions are needed to integrate Google Ads with Square?

You'll need admin access or proper permissions on both accounts to establish integrations between Google Ads and Square. Ensure that you have API access enabled in both systems, which allows us to handle necessary data transfers between applications securely.

How often do automations run when integrating Google Ads with Square?

Automations generally run at regular intervals defined by the user or specific trigger events, such as when new data is available or upon completing particular actions within either app. The exact frequency can be customized depending on how real-time you need your integration to be.

What should I do if my integration between Google Ads and Square stops working?

If your integration stops working, first check the status of both platforms for any outages. Ensure that all credentials are up-to-date and correctly entered. We recommend reviewing any error messages provided in our dashboard and consulting our support documentation for troubleshooting steps.

Are there predefined templates for integrating specific actions between Google Ads and Square?

We offer several predefined templates for popular use cases such as creating customers based on leads or tracking conversions through transactions. These templates provide step-by-step setups which you can further customize according to specific business needs.

Connect Google Ads and Square to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Google Ads and Square to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

New Appointment
Triggers when a new appointment is created.
Trigger
Scheduled
Try It
New Customer
Triggers when a new customer is created.
Trigger
Scheduled
Try It
- Location
  Required
- Order Status
Trigger
Scheduled
Try It
- Customer ID
  Required
- Group
  Required
Action
Write
- Inventory Change Type
  Required
- Location
  Required
- Catalog Object
  Required
- Quantity
  Required
- Ignore unchanged counts
Action
Write
- Location
  Required
- Order ID
  Required
- Customer ID
  Required
- Accepted_payment_methods
  Required
- Payment due date
  Required
- Tipping enabled
- Invoice title
- Invoice number
- Description
- Delivery method
  Required
- Scheduled at
- Date of sale
Action
Write
- Payment
  Required
- Refund amount
- Reason
- Team Member ID
  Required
Action
Write
- Help_text
- Location
  Required
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Field_help
- Email_address
- Phone_number
- Reference_id
Action
Search
- Field_help
- Text Filter
- Location
  Required
Action
Search
- Field_help
- Email_address
- Phone_number
- Reference_id
- First Name
- Last Name
- Country
- Street Address
- Apt./Suite
- City
- State
- ZIP
- Other
- Company
- Nickname
Action
Search or write

- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write
- Item Type
Trigger
Scheduled
Try It
- Location
  Required
Trigger
Scheduled
Try It
- Location
  Required
Trigger
Scheduled
Try It
- Location
  Required
- Team Member ID
  Required
- Customer ID
  Required
- Date and Time of Appointment
  Required
- Appointment Service ID
  Required
- Note
Action
Write
- First Name
- Last Name
- Email_address
- Phone_number
- Country
- Street Address
- Apt./Suite
- City
- State
- ZIP
- Other
- Company
- Nickname
- Reference_id
Action
Write
- Location
  Required
- Customer ID
  Required
- Reference_id
- Buyer Email Address
- Payment Type
  Required
- Payment Note
- Quantity
  Required
- Amount
- Currency
- Line Item Name
- Catalog Object
  Required
- Pickup
- Display Name
- Carrier
- Expected Ship Date/Time
- Shipping Note
- Fulfillment Email Address
- Phone_number
- Street Address
- Apt./Suite
- State
- County
- Country
- City
- ZIP
- Type
- Name
- Percentage
- Amount Discounted
- Discount Currency
- Name
- Percentage
- Type
Action
Write
- Customer ID
  Required
- Group
  Required
Action
Write
- Customer ID
  Required
- First Name
- Last Name
- Email_address
- Phone_number
- Country
- Street Address
- Apt./Suite
- City
- State
- ZIP
- Other
- Company
- Nickname
- Reference_id
- Birthday
Action
Write
Find Order by ID
This action retrieves the details of a specific order from Square using the order ID.
Action
Write
- Customer ID
  Required
Action
Search
- Location
  Required
- Field_help
- Customer ID
  Required
- Fulfillment_state
- Status
Action
Search
- Location
  Required
- Field_help
- Customer ID
  Required
- Fulfillment_state
- Status
- Customer ID
  Required
- Reference_id
- Source
- Ticket Name
- Quantity
  Required
- Amount
- Currency
- Catalog Object
  Required
- Other
- Unique Identifier
- Amount Discounted
- Amount Discounted Currency
- Name
- Percentage
- Type
- Unique Identifier
- Name
- Percentage
- Type
- Unique Identifier
Action
Search or write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Square on the Zapier blog

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Help

Related categories

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

About Square

Square creates tools that help sellers of all sizes start, run and grow their businesses. Square’s point-of-sale service offers tools for every part of running a business, from accepting credit cards and tracking inventory to real-time analytics and invoicing.

Learn more Help

Related categories

Similar apps

PayPal

Payment Processing

Shopify

eCommerce

Epos Now

Payment Processing

Integrate Google Ads with Square to automate your work

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Select a trigger from Google Ads

Setup an action from Square

That’s it! You just connected Google Ads to Square

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Set up your first integration

Add new Square customers to Google Ads Customer Lists

Add new Square customers to Google Ads Custom Lists

Add contacts to a Google Ads customer list for new customers on Square

Record offline conversions in Google Ads for new Square customers

Add new Square customers to Google Ads contact list

Send Offline Conversion to Google Ads for New Customer in Square

Add new Square customers to Google Ads Customer Lists

Add new Square customers to Google Ads Custom Lists

Add contacts to a Google Ads customer list for new customers on Square

Record offline conversions in Google Ads for new Square customers

Add new Square customers to Google Ads contact list

Send Offline Conversion to Google Ads for New Customer in Square

Send Offline Conversion to Google Ads for New Order in Square

Add new Square orders to Google Ads contact list

Make work flow with AI

Frequently Asked Questions about Google Ads + Square integrations

Connect Google Ads and Square to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Connect Google Ads and Square to unlock the power of automation

Supported triggers and actions

Learn how to automate Google Ads on the Zapier blog

Track offline conversions in Google Ads with Zapier

5 ways to automate Google Ads with Zapier

Learn how to automate Square on the Zapier blog

6 ways to integrate Square with your business apps

Grow your store's revenue with Square

Remember to follow up on Square purchases with this automation

Connect Google Ads to Square on the world's largest no-code automation platform