Connect Google Ads and WooCommerce to unlock the power of automation

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Quickly connect Google Ads to WooCommerce with a Zapier template.

Our most popular template

Add new WooCommerce customers to Google Ads Custom Lists
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WooCommerce + Google Ads
Add new WooCommerce customers to Google Ads customer lists
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WooCommerce + Google Ads
Relay offline conversions in Google Ads for new WooCommerce order events
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WooCommerce + Google Ads
Add contacts to Google Ads customer lists for new orders on WooCommerce
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WooCommerce + Google Ads
Send Offline Conversion to Google Ads for Line Item in an Order in WooCommerce
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WooCommerce + Google Ads
Add Contact to Customer List With Email in Google Ads for Order in WooCommerce
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WooCommerce + Google Ads

Add new WooCommerce customers to Google Ads Custom Lists

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WooCommerce + Google Ads

Add new WooCommerce customers to Google Ads customer lists

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WooCommerce + Google Ads

Relay offline conversions in Google Ads for new WooCommerce order events

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WooCommerce + Google Ads

Add contacts to Google Ads customer lists for new orders on WooCommerce

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WooCommerce + Google Ads

Send Offline Conversion to Google Ads for Line Item in an Order in WooCommerce

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WooCommerce + Google Ads

Add Contact to Customer List With Email in Google Ads for Order in WooCommerce

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WooCommerce + Google Ads

Create Google Ads contacts from new WooCommerce orders
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WooCommerce + Google Ads
Create customers on WooCommerce for new Google Ads leads
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Google Ads + WooCommerce

How Zapier works

Zapier makes it easy to integrate Google Ads with WooCommerce - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from WooCommerce

An action is what takes place after the automation is triggered. For example, with WooCommerce, the action could be "Create Coupon."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to WooCommerce

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Ads to WooCommerce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about Google Ads + WooCommerce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and WooCommerce

How do I integrate Google Ads with WooCommerce using your platform?

To integrate Google Ads with WooCommerce using our platform, you'll need to set up a connection between the two services. Start by creating a Zap that uses a trigger from WooCommerce, such as 'New Order', and an action in Google Ads, like 'Add Customer to Audience'. Follow the guided steps in our interface to authenticate both accounts and map the necessary data fields.

Can I automatically track conversions from my WooCommerce store in Google Ads?

Yes, you can automatically track conversions from WooCommerce in Google Ads by setting up a Zap that triggers with 'Order Completed' in WooCommerce and sends conversion data to Google Ads. Make sure you configure your action in Google Ads to match the conversion tracking attributes you have set up there.

Is it possible to update my Google Ads audience based on WooCommerce customer purchases?

Absolutely. You can update your Google Ads audience based on customer purchases by using a trigger like 'New Customer' or 'Order Completed' from WooCommerce and an action such as 'Add User to Audience' in Google Ads. This helps keep your ad targeting up-to-date with your recent customers.

Do I need any coding skills to integrate these services using your platform?

No coding skills are required. Our platform provides an intuitive interface where you can easily connect triggers from WooCommerce with actions in Google Ads through simple point-and-click setup processes.

What kind of data can be transferred between WooCommerce and Google Ads?

You can transfer various types of data including customer information, purchase details, and conversion statistics. For example, using triggers like 'New Order' or 'Customer Updated' from WooCommerce allows actions like updating ad audiences or reporting conversions in Google Ads.

Can I pause my ads when there are inventory issues reported in my store?

Yes, it’s possible to automate ad pausing based on inventory changes by setting up a workflow where an out-of-stock event in WooCommerce triggers an action such as pausing specific ads within your campaigns on Google Ads.

How frequently does data sync between WooCommerce and Google Ads when connected via your service?

Data synchronization usually happens almost instantly following trigger events such as new orders or customer updates on WooCommerce. Our platform is designed for real-time operations ensuring minimal delay between activities triggered and subsequent actions performed.

Connect Google Ads and WooCommerce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
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- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

- Trigger Rule
  Required
Trigger
Instant
Try It
- Trigger Rule
  Required
Trigger
Instant
Try It
- Trigger Rule
  Required
Trigger
Instant
Try It
- Trigger Rule
  Required
Trigger
Instant
Try It
- Trigger Rule
  Required
Trigger
Instant
Try It
- Trigger Rule
  Required
Trigger
Instant
Try It
Update Coupon
Updates an existing Coupon.
Action
Write
Update Customer
Updates an existing Customer.
Action
Write
Create Order Note
Creates a new Order Note.
Action
Write
Create Product
Creates a new Product or Variation.
Action
Write
Update Product Stock Quantity
Manage the stock quantity and stock status of an existing Product or Variation by SKU or ID.
Action
Write
Create Subscription
Creates a new Subscription.
Action
Write
Update Subscription
Updates an existing Subscription.
Action
Write
Update User Membership
Updates an existing User Membership.
Action
Write
Find Coupon
Finds a Coupon by searching.
Action
Search
Find Membership Plan
Finds a Membership Plan by searching.
Action
Search
Find Order
Finds an Order by searching.
Action
Search
Find Subscription Note
Finds a Subscription Note by searching.
Action
Search
Find User Membership
Finds a User Membership by searching.
Action
Search
Find or Create Customer
Finds a Customer by searching.
Action
Search or write
Find or Create Order
Finds an Order by searching.
Action
Search or write
Find or Create Subscription Note
Finds a Subscription Note by searching.
Action
Search or write
Find or Create User Membership
Finds a User Membership by searching.
Action
Search or write

- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
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- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write
- Trigger Rule
  Required
Trigger
Instant
Try It
- Trigger Rule
  Required
Trigger
Instant
Try It
- Trigger Rule
  Required
Trigger
Instant
Try It
- Trigger Rule
  Required
Trigger
Instant
Try It
- Trigger Rule
  Required
Trigger
Instant
Try It
Create Coupon
Creates a new Coupon.
Action
Write
Create Customer
Creates a new Customer.
Action
Write
Create Order
Creates a new Order.
Action
Write
Update Order
Updates an existing Order.
Action
Write
Update Product Price
Manage the regular price or sale price of an existing Product or Variation by SKU or ID.
Action
Write
Update Product
Updates an existing Product or Variation.
Action
Write
Create Subscription Note
Creates a new Subscription Note.
Action
Write
Create User Membership
Creates a new User Membership.
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
Find Customer
Finds a Customer by searching.
Action
Search
Find Order Note
Finds an Order Note by searching.
Action
Search
Find Product
Finds a Product or Variation by searching.
Action
Search
Find Subscription
Finds a Subscription by searching.
Action
Search
Find or Create Coupon
Finds a Coupon by searching.
Action
Search or write
Find or Create Order Note
Finds an Order Note by searching.
Action
Search or write
Find or Create Product
Finds a Product or Variation by searching.
Action
Search or write
Find or Create Subscription
Finds a Subscription by searching.
Action
Search or write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate WooCommerce on the Zapier blog

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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