Google Ads + Workable

Send new Workable candidates to Google Ads as offline conversions

Capture every potential lead for your business by using this integration. When a new candidate appears in Workable, this workflow will seamlessly relay that information to Google Ads, creating an offline conversion. This step ensures you're efficiently leveraging data in your recruitment process while advancing your advertising strategies.

When this happens...
New Candidate
Triggers when a new candidate is created. Optionally, you can specify a specific job and stage to limit by.
TriggerInstant
automatically do this!
Send Offline Conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

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Supported triggers and actions

- Account
- Job
- Stage
Trigger
Instant
Try It
- Account
- Job
- Stage
Trigger
Instant
Try It
- AccountRequired
- Address
- Cover Letter
- Disqualification Reason
- Disqualified
- Domain
- EmailRequired
- First NameRequired
- Headline
- Last NameRequired
- Phone
- Resume URL
- Summary
- Skills
- Comment
- JobRequired
- SourcedRequired
- Stage
Action
Write
- AccountRequired
- CandidateRequired
- Overwrite Existing Tags?
- TagsRequired
Action
Write
- AccountRequired
- Candidate E-MailRequired
- JobRequired
- Stage
Action
Search

- AccountRequired
- Candidate E-MailRequired
- JobRequired
- Stage
- Address
- Cover Letter
- Disqualification Reason
- Disqualified
- Domain
- EmailRequired
- First NameRequired
- Headline
- Last NameRequired
- Phone
- Resume URL
- Summary
- Skills
- Comment
- SourcedRequired
Action
Search or write
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
Trigger
Scheduled
Try It

- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
- Description
- Message
Action
Search or write

- AccountRequired
- Job
- Stage
Trigger
Scheduled
Try It
- AccountRequired
- CandidateRequired
- CommentRequired
- MemberRequired
- Policy
Action
Write
- AccountRequired
- CandidateRequired
- JobRequired
- StageRequired
- MemberRequired
Action
Write
- AccountRequired
- Candidate E-MailRequired
- Job
- Stage
Action
Search
- AccountRequired
- Job TitleRequired
Action
Search
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
Action
Write
- NameRequired
- Description
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- StatusRequired
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
Action
Search

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.