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Integrate Google Ads with WPForms to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Google Ads with WPForms - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."
A trigger is the event that kicks off your automated workflow.

Setup an action from WPForms

An action is what takes place after the automation is triggered. For example, with WPForms, the action could be "API Request (Beta)."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to WPForms

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Ads to WPForms integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Ads + WPForms integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and WPForms

How do I start integrating Google Ads with WPForms?

To begin integrating Google Ads with WPForms, you need to create a Zap using our platform. First, log in to your Zapier account and navigate to 'Make a Zap'. Choose WPForms as the trigger app and select a specific trigger event like 'New Form Entry'. Then, set up Google Ads as the action app and define which action, such as 'Add Lead' or 'Update Customer List', you want it to perform when the trigger is activated.

What triggers are available when integrating Google Ads with WPForms?

When integrating Google Ads with WPForms, the common trigger is 'New Form Entry'. This means whenever someone completes a form on your site, this triggers an action in Google Ads, such as updating a lead or setting up a customer match list.

Can I customize actions in Google Ads based on different form entries in WPForms?

Yes, you can customize actions based on different forms by setting up individual Zaps for each form. For example, if one form is meant for newsletter sign-ups and another for feedback collection, each can have distinct actions like adding emails to separate customer lists or triggering different conversion events.

Are there any prerequisites before integrating these services?

Before you can integrate these services, ensure your accounts are fully set up and functional. For Google Ads integration through our platform, ensure that you've administrative access to both your WPForms and Google Ads accounts.

How secure is the integration between Google Ads and WPForms?

Our platform prioritizes security by employing encryption protocols during data transfer between WPForms and Google Ads. Furthermore, only essential data necessary for executing defined actions are transferred when triggers occur.

What kind of support is available if I encounter issues during the integration process?

If you experience any issues during setup or execution of integrations, our customer support team is available 24/7. We also provide comprehensive documentation and community forums where users can share insights about their experiences.

Can I track conversions from WPForms directly in Google Ads using this integration?

You can track conversions by configuring your integration settings so that each completed form entry records a conversion in your Google Ads account. This ensures that every potential lead or action taken by users on your site through forms is properly documented for your marketing efforts.

Connect Google Ads and WPForms to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Google Ads and WPForms to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
Start here
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Start here
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Scheduled
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Scheduled
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate WPForms on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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    About WPForms
    WPForms is a drag and drop online form builder for WordPress that allows you to easily create contact forms, email subscription forms, billing forms, donation forms, online order forms, and more.
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