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Quickly connect Google Ads to Zendesk with a Zapier template.

Our most popular template

Create users on Zendesk for new Google Ads leads
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Google Ads + Zendesk
Send offline conversions in Google Ads for new tickets in view in Zendesk
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Zendesk + Google Ads
Send Offline Conversion to Google Ads for New Ticket in Zendesk
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Zendesk + Google Ads
Create contacts in Google Ads customer list for new Zendesk tickets
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Zendesk + Google Ads
Create Zendesk tickets for new leads in Google Ads
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Google Ads + Zendesk
Create Ticket in Zendesk for new lead form entries in Google Ads
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Google Ads + Zendesk

Create users on Zendesk for new Google Ads leads

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Google Ads + Zendesk

Send offline conversions in Google Ads for new tickets in view in Zendesk

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Zendesk + Google Ads

Send Offline Conversion to Google Ads for New Ticket in Zendesk

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Zendesk + Google Ads

Create contacts in Google Ads customer list for new Zendesk tickets

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Zendesk + Google Ads

Create Zendesk tickets for new leads in Google Ads

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Google Ads + Zendesk

Create Ticket in Zendesk for new lead form entries in Google Ads

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Google Ads + Zendesk

Add comments to Zendesk tickets when new Google Ads campaigns are created
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Google Ads + Zendesk
Update Zendesk users when new Google Ads campaigns are created
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Google Ads + Zendesk

How Zapier works

Zapier makes it easy to integrate Google Ads with Zendesk - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Ads, a trigger could be "New Campaign."

A trigger is the event that kicks off your automated workflow.

Setup an action from Zendesk

An action is what takes place after the automation is triggered. For example, with Zendesk, the action could be "Delete User."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Ads to Zendesk

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Ads to Zendesk integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about Google Ads + Zendesk integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Zendesk

How do I set up the integration between Google Ads and Zendesk?

To set up the integration, we recommend using Zapier to connect Google Ads and Zendesk seamlessly. You'll need to create a new Zap, choose Google Ads as the trigger app, and select 'New Lead' as the trigger event. Then, select Zendesk as the action app and choose an action like 'Create Ticket' to finalize the connection.

Can I automatically create a ticket in Zendesk when a new lead is generated in Google Ads?

Yes, you can automatically create a ticket in Zendesk for every new lead generated in Google Ads by using our Zap. Set up your Zap with Google Ads as the trigger (using 'New Lead') and Zendesk as the action (using 'Create Ticket').

What options do I have for actions in Zendesk triggered by Google Ads events?

When integrating with Google Ads, you can perform several actions in Zendesk. Common actions include creating tickets or updating existing ones based on new leads or conversions tracked by Google Ads.

Is there a way to update existing tickets in Zendesk based on a conversion from Google Ads?

Yes, if you're tracking conversions in Google Ads, you can set up your Zap to update existing tickets in Zendesk whenever a conversion occurs. Choose 'Update Ticket' as your action step when configuring your Zap.

Are there any limitations with using triggers from Google Ads for actions in Zendesk?

While most triggers such as 'New Lead' can be used seamlessly, some advanced triggers might require additional configuration. It's important to have both accounts properly authorized and permissions correctly set for smooth functioning.

Do I need any coding skills to integrate Google Ads with Zendesk using our platform?

No, you don't need any coding skills. Our platform provides a straightforward way to create Zaps with just a few clicks through an intuitive interface, allowing non-technical users to set up integrations effortlessly.

What should I do if my Zap isn't working as expected between Google Ads and Zendesk?

If your Zap isn't functioning correctly, first check that both accounts are connected properly with the necessary permissions granted. Verify that each step of your Zap is configured correctly based on desired triggers and actions. Our support team is always ready to assist if problems persist.

Connect Google Ads and Zendesk to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
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- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write

- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

New Group
Triggers when a new group is created.
Trigger
Scheduled
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- Organization
Trigger
Scheduled
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New Organization
Triggers when a new organization is created.
Trigger
Scheduled
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- Organization
Trigger
Scheduled
Try It
New View
Triggers when a new view is created.
Trigger
Scheduled
Try It
- Name
  Required
- Details
- Notes
- Tags
- Domain_names
- External_id
- Group_id
- Shared_tickets
- Shared_comments
Action
Write
- Subject
  Required
- Assignee
- Collaborators
- Collaborator Emails
- Group_id
- Name
  Required
- Email
  Required
- First Comment/Description format
- First Comment/Description
  Required
- Should the first Comment be public?
- Tags
- Status
  Required
- Type
- Priority
- Submitter
- Ticket form
- Sharing Agreements
- Brand
- External_id
- Email CC
- Attachment
Action
Write
- Ticket (Required for non-admins)
- Comment
  Required
- First Comment/Description format
- Should the comment be public?
Action
Write
- Organization
  Required
- Name
  Required
- Details
- Notes
- Tags
- Domain_names
- External_id
- Shared_tickets
- Shared_comments
Action
Write
- User
  Required
- Name
  Required
- Email
  Required
- Details
- Notes
- Phone
- Tags
- Role
- Organization
- External_id
- Verified
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Info
- Type
Action
Search
- Ticket_id
  Required
Action
Search
- Query
  Required
Action
Search
- Query
  Required
- Name
  Required
- Details
- Notes
- Tags
- Domain_names
- External_id
- Group_id
- Shared_tickets
- Shared_comments
Action
Search or write

- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write
- View
  Required
Trigger
Scheduled
Try It
- Tags
Trigger
Instant
Try It
- Ticket (Required for non-admins)
Trigger
Scheduled
Try It
New User
Triggers when a new user is created.
Trigger
Scheduled
Try It
- User
  Required
- user_delete_copy
- Permanent Deletion
- user_delete_test_copy
Action
Write
- Ticket (Required for non-admins)
- Tags
Action
Write
- Ticket (Required for non-admins)
- Comment
  Required
- Should the comment be public?
- Attachment
Action
Write
- Ticket (Required for non-admins)
- Tags
Action
Write
- Ticket (Required for non-admins)
- Subject
  Required
- Assignee
- Group_id
- Status
  Required
- Comment
  Required
- First Comment/Description format
- Should the comment be public?
- Tags
- Additional Tags
- Remove Tags
- Type
- Priority
- Submitter
- Brand
- External_id
- Requester
- Sharing Agreements
- Ticket form
- Collaborators
- Collaborator Emails
- Email CC
- Attachment
Action
Write
- Name
  Required
- Email
  Required
- Details
- Notes
- Phone
- Tags
- Role
- Organization
- External_id
- Verified
Action
Write
- Query
  Required
Action
Search
- Query
  Required
Action
Search
- Query
  Required
Action
Search
- Info
- Type
- Subject
  Required
- Assignee
- Collaborators
- Collaborator Emails
- Group_id
- Name
  Required
- Email
  Required
- First Comment/Description format
- First Comment/Description
  Required
- Should the first Comment be public?
- Tags
- Status
  Required
- Priority
- Submitter
- Ticket form
- Sharing Agreements
- Brand
- External_id
- Email CC
- Attachment
Action
Search or write
- Query
  Required
- Name
  Required
- Email
  Required
- Details
- Notes
- Phone
- Tags
- Role
- Organization
- External_id
- Verified
Action
Search or write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Zendesk on the Zapier blog

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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