Integrate Google Analytics 4 with Amazon Seller Central to automate your work

We can integrate Amazon Seller Central with Google Analytics 4 via Zapier by setting up workflows called Zaps. Select Amazon Seller Central as the trigger app and choose a specific trigger event, such as 'New Order' or 'Order Shipped.' Then select Google Analytics 4 as the action app and configure an appropriate action, like 'Create Event' to send order data to your GA4 property.

Amazon Seller Central triggers in Zapier include options such as 'New Order,' 'Order Status Change,' and 'Low Inventory.' Selecting the correct trigger ensures that information is sent at critical stages of your sales process.

In Google Analytics 4, you can perform actions such as 'Create Event' which sends specific data points like sales revenue, order IDs, or customer details from Amazon Seller Central to your GA4 property. This is set up during the action step of your Zap.

Yes, you can track order shipments by using the 'Order Shipped' trigger from Amazon Seller Central. Set this trigger in your Zap and use an action like ‘Create Event’ in GA4 to log shipment details.

Absolutely! You can use the 'Low Inventory' trigger from Amazon Seller Central and set an action event like ‘Log Inventory Alert’ within GA4 to keep tabs on stock levels directly from your analytics dashboard.

For integrating Amazon Seller Central with Google Analytics 4 via Zapier, ensure you have admin access or necessary permissions in both accounts. This allows our Zaps to trigger actions based on transaction data seamlessly across both platforms.

Once set up, our Zaps usually run automatically at frequent intervals determined by our system load and your plan type. Data often syncs every few minutes but might vary slightly depending on these factors.