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How Zapier works

Zapier makes it easy to integrate Google Analytics 4 with Mixpanel - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Analytics 4

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Analytics 4, a trigger could be "New Conversion Event."
A trigger is the event that kicks off your automated workflow.

Setup an action from Mixpanel

An action is what takes place after the automation is triggered. For example, with Mixpanel, the action could be "Create or Update Profile."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Analytics 4 to Mixpanel

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Analytics 4 to Mixpanel integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Analytics 4 + Mixpanel integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Mixpanel

What are the prerequisites for integrating Google Analytics 4 with Mixpanel?

Before you begin the integration of Google Analytics 4 (GA4) with Mixpanel, ensure you have admin access to both platforms. You'll need a GA4 property set up in your Google Analytics account and appropriate permissions to access your Mixpanel project. Additionally, make sure to define the specific events and data that you wish to track between the two services.

How do triggers work when integrating Google Analytics 4 with Mixpanel?

In our integration setup, triggers in Google Analytics 4 can be configured based on specific user interactions or events tracked within GA4, such as page views or button clicks. These triggers will then initiate corresponding actions in Mixpanel, like creating a new event or updating existing user profiles with fresh data.

Can I customize which events are sent from GA4 to Mixpanel?

Yes, the integration allows customization of events sent from GA4 to Mixpanel. You can choose specific events in Google Analytics 4 that should trigger actions in Mixpanel by defining them within our platform’s configuration settings.

Is it possible to filter out certain users during the data transfer from GA4 to Mixpanel?

While setting up the integration, we provide options to filter users based on various criteria such as demographics or behavior patterns within GA4. This ensures that only relevant user data is transferred and utilized in your Mixpanel analysis.

What types of actions can be executed in Mixpanel based on the triggers from GA4?

Upon triggering conditions set within GA4, several actions can be executed in Mixpanel such as logging new custom events, updating properties for existing users, or creating cohort analysis segments. The precise action depends on how you've configured these interactions within our tool.

How frequently is data transferred when integrating these two platforms?

Data transfer frequency can be adjusted based on your needs during integration configuration. By default, data might sync at regular intervals but you have control over increasing this frequency for more real-time updates if necessary.

What troubleshooting steps should I take if there are issues with my integration setup?

If you encounter issues with the integration between Google Analytics 4 and Mixpanel, first check both platform configurations for accuracy. Ensure that event names match exactly across both systems and verify permissions in each account are correctly set up. Our support documentation provides further steps for resolving common problems.

Connect Google Analytics 4 and Mixpanel to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
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Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Analytics 4 triggers, actions, and search
    New Conversion Event

    Triggers when a new conversion event is created.

    Trigger
    Polling
    Try It
    • Measurement Display Name
      Required
    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event Name
      Required
    Action
    Write
    • Report Start Date
      Required
    • Report End Date
      Required
    • Date Name
      Required
    • Dimension
    • Comparison
    • Value
    • Metric
    • Comparison
    • Value
    • Offset
    • Limit
    • Currency
    • Keep empty rows
    • Return property quota
    Action
    Write
    • Api_docs_info
    • Apply standard error handling?
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Additional Request Headers
    • Body
    Action
    Write
    • Distinct ID (Profile ID)
      Required
    • Profile Properties
      Required
    Action
    Write
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About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
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Related categories
  • Analytics
  • Google
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About Mixpanel
Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.
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  • Ads & Conversion

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