Integrate Google Analytics 4 with Salesforce to automate your work

Start with Google for free

1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Google Analytics 4 with Salesforce - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Analytics 4

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Analytics 4, a trigger could be "New Conversion Event."

A trigger is the event that kicks off your automated workflow.

Setup an action from Salesforce

An action is what takes place after the automation is triggered. For example, with Salesforce, the action could be "Add Contact to Campaign."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Analytics 4 to Salesforce

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect Google Analytics 4 to Salesforce with a Zapier template.

Our most popular template

Create conversion events for properties in Google Analytics 4 when new records appear in Salesforce
Premium
Details
Try it
Salesforce + Google Analytics 4
Create Google Analytics 4 property conversion events for new Salesforce leads
Premium
Details
Try it
Salesforce + Google Analytics 4

Create conversion events for properties in Google Analytics 4 when new records appear in Salesforce

Premium

Details

Try it

Salesforce + Google Analytics 4

Create Google Analytics 4 property conversion events for new Salesforce leads

Premium

Details

Try it

Salesforce + Google Analytics 4

Make work flow with AI

Level up your Google Analytics 4 to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Google Analytics 4 + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Salesforce

What are the prerequisites to integrate Google Analytics 4 with Salesforce?

Before integrating Google Analytics 4 with Salesforce, ensure you have admin access to both platforms. You need to create a property in Google Analytics and set up a new data stream. In Salesforce, verify that your account has API access enabled.

Can we trigger Salesforce actions based on Google Analytics 4 events?

Yes, you can trigger specific actions in Salesforce based on events catpured in Google Analytics 4. For example, when a new conversion event is recorded in GA4, it can trigger the creation of a new lead or update an existing contact in Salesforce.

How do we send events from Google Analytics 4 to Salesforce?

To send events from Google Analytics 4 to Salesforce, use our integration tool to map GA4 event parameters to Salesforce fields. This can be configured in the integration settings where you define triggers based on incoming data.

What type of data can be sent from Google Analytics 4 to Salesforce?

You can send various types of data including user interactions like page views, conversion events, and custom dimensions or metrics captured by GA4. This information can then populate relevant fields within your Salesforce entities such as Leads or Opportunities.

Is it possible to update existing records in Salesforce using Google Analytics 4 data?

Yes, existing records in Salesforce can be updated using information from GA4. You may want to set up conditions where if a user completes a specific action tracked by GA4, their corresponding Lead or Contact record is updated in Salesforce.

How often does the integration sync data between Google Analytics 4 and Salesforce?

The sync frequency between Google Analytics 4 and Salesforce depends on the configuration settings chosen during setup. Typically, you could set it either for real-time updates or batch processing at intervals such as hourly or daily.

What should we do if there’s an error during the integration process between GA4 and Salesforce?

If an error occurs during the integration setup between GA4 and Salesforce, check each step ensuring API keys and permissions are correctly configured. Use our troubleshooting guide for common issues or consult our support team for assistance.

Connect Google Analytics 4 and Salesforce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Google Analytics 4 and Salesforce to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Conversion Event
Triggers when a new conversion event is created.
Trigger
Scheduled
Try It
- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search
New Contact
Triggers when a new Contact is created.
Trigger
Scheduled
Try It

New Lead
Triggers when a new Lead is created.
Trigger
Scheduled
Try It
- Salesforce Object
  Required
Trigger
Scheduled
Try It

- Salesforce Object
  Required
Trigger
Scheduled
Try It
- Salesforce Object
  Required
- Record to Link
  Required
- File
  Required
- Visibility
  Required
Action
Write
- Lead
  Required
- Account
  Required
- Warning
- Opportunity
- Create New Opportunity
- Converted Status
  Required
Action
Write
- Parent Object
  Required
- Use Assignment Rules
Action
Write
- File
  Required
- Title
- Description
- Salesforce Object
  Required
Action
Write
- Title
- Body
- Salesforce Object
  Required
- IsPrivate
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
Action
Write
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
Action
Search
- Salesforce Object
  Required
- Search Results
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
- Order By
- Order Direction
- Limit
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
- Order By
- Order Direction
- Limit
- Use Assignment Rules
Action
Search or write

- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
New Case Attachment
Triggers when a new Attachment is added to a case.
Trigger
Scheduled
Try It
- History Object
  Required
Trigger
Scheduled
Try It
New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Trigger
Instant
Try It
- Disclaimer
- Salesforce Object
  Required
Trigger
Scheduled
Try It
- Campaign
  Required
- Contact
  Required
Action
Write
- Campaign
  Required
- Lead
  Required
Action
Write
- File
  Required
- Salesforce Object
  Required
- Description
- IsPrivate
Action
Write
Create Contact
Creates a new contact in Salesforce.
Action
Write
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
Action
Write
- Record to Update
  Required
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
- Use Assignment Rules
Action
Search or write

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

Help

Related categories

About Salesforce

Salesforce is a leading enterprise customer relationship manager (CRM) application.

Learn more Help

Related categories

CRM (Customer Relationship Management)

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Integrate Google Analytics 4 with Salesforce to automate your work

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Select a trigger from Google Analytics 4

Setup an action from Salesforce

That’s it! You just connected Google Analytics 4 to Salesforce

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Set up your first integration

Create conversion events for properties in Google Analytics 4 when new records appear in Salesforce

Create Google Analytics 4 property conversion events for new Salesforce leads

Create conversion events for properties in Google Analytics 4 when new records appear in Salesforce

Create Google Analytics 4 property conversion events for new Salesforce leads

Make work flow with AI

Frequently Asked Questions about Google Analytics 4 + Salesforce integrations

Connect Google Analytics 4 and Salesforce to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Connect Google Analytics 4 and Salesforce to unlock the power of automation

Supported triggers and actions

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

How to use Zapier's HubSpot Salesforce integration

How to connect Google Sheets to Salesforce

How to automatically add Shopify customers to Salesforce

Connect Google Analytics 4 to Salesforce on the world's largest no-code automation platform